4 Ways To Create Successful Social Media Content. When developing a content marketing strategy, one of the most crucial aspects of the plan is often social media marketing. When content is created, it is usually produced with hopes of being shared across the Web, not only through internal marketing campaigns, but also organically on social media networks. It isn’t always as easy as it may seem to create content that people want to share.
Generating buzz is difficult when a content piece isn’t optimized for social media or wasn’t created with social-specific goals in mind. However, there are many steps you can take to assure the content you create is truly share-worthy. Check out these four ways to create successful social media content. 1. Have Attainable Goals If you’ve developed any sort of marketing plan before, you know that having goals is critical to effectively measure success. Instead of working to achieve all of the above, set explicit goals for each content project. 2. 3. 4. Creating Social Media Content That Gets Shared. Truth Will Out - Why Authenticity is the Key to Growing Your Business. Authentic businesses inspire and prosper. A bold statement – but one that is very hard to argue with. You might think that by its very nature marketing isn’t authentic, but in the digital age where people are increasingly savvy that preconception is being forced to change.
Indicators are everywhere – for example the 2012 Goodpurpose study demonstrated that where quality and price were equal the leading purchase driver for 53 percent of consumers was ‘social purpose’. Consider also Facebook’s upcoming changes to newsfeed which reflect the trend toward content that shows more heart and encourages the forging of deeper connections, giving users the ability to focus only on image based posts or tune out brand updates completely. In fact in many cases the only way businesses are going to get their news seen is if friends share it, and to achieve that they’re going to have to be convincingly honest and authentic.
The more virtual our lives get, the more we hunger after something genuine. A Super Simple Explanation of Inbound Marketing [INFOGRAPHIC] As extreme inbound marketing advocates, we love when we see businesses drink the inbound marketing Kool-Aid, eat the inbound marketing dog food, sip the inbound marketing champagne, or just, you know -- adopt the inbound marketing methodology. And we love it even more when they evangelize it, as HubSpot Partner The Whole Brain Group has recently done with its new infographic featured below. So if you're just catching on to the concept of inbound marketing and are looking for a super simple explanation of how it compares to a more traditional marketing strategy -- and how a really effective inbound marketing strategy works -- take a few minutes to check out The Whole Brain Group's rundown. (Click infographic to enlarge.) Do you plan to incorporate inbound marketing tactics into your overall marketing strategy?
If you've already started, what success have you had so far? This 7-Step Content Marketing Plan Earned an $87 Million Paycheck. eBook Tips for Content Marketers. eBook tips that will help you create better content! This is the sixth post in my series on creating kick-ass content. An eBook is a short, digital book that is intended to be read on a computer screen or handheld device. Typically formatted for a landscape display, eBooks are a great content marketing tool for positioning you or your company as an expert on a specific topic. At OpenView, for example, our eBooks span an array of subject areas, from corporate blogging and quarterly operating reviews to competitive messaging and sales forecasting. The eBook tips below reflect some of the experience I’ve gathered while working on them. 1) Always start with an outline One of the most important eBook tips — which applies to writing any long piece of content — is to begin by gathering your ideas and organizing them into an outline.
When crafting your outline, keep in mind that just like a traditional printed book, your eBook should generally include the following components: 4) Make it visual. Which content management system fits your business strategy? Five CMS platforms to consider. Published on The web development industry today is particularly fraught with small and often one-man consulting practices. How do you know you are getting good advice? Even the most well intentioned developers have biases or feel more comfortable with certain technologies, but what’s best for your company may not always be in line with your developer’s strengths. As Brafton’s director of technical integrations, I consult clients across many industries with very unique business objectives – and depending on what you want visitors to do on your website, different systems are better suited to support different goals.
Here I’ll provide you with a simple explanation of the benefits and drawbacks inherent in five leading content management systems, or CMSs for short. But first, we’ll explore some CMS basics that every marketer or business leader should know about. The basics of Open Source and proprietary platforms Five CMS Platforms you should know about WordPress Type: Open Source, PHP Drupal. Avoid These SEO Mistakes in Your Content Creation Efforts. Whether you’re new to optimizing your web site for search or if your an experienced pro, everyone makes mistakes—especially when it come to SEO. The bad news is that mistakes can have a significant effect on your search results page ranking. But the good news is, you can correct most of them by being informed and investing just a little effort.
After all, the requirement to continually create valued content for your customers and prospects is no picnic. So after you’ve invested all of the time and effort to create great content, do all that you can to ensure that people will find it on the web. 1. Flash is a great presentation tool and can be dramatic and effective if used sparingly. 2. A splash page is a web page with a large graphic or company logo, and a link to enter the site. No keyword rich text on the page, nothing for the spiders to indexOnly one internal link on the pageThese pages often have a redirect which often causes spiders to ignore them 3. 4. 5. How to Become a Better Writer. April 10, 2012 • Right Source • Blogs, Content Marketing, Copywriting How to Become a Better Writer In the content marketing business, writing skills are essential.
Yet no matter your role in the corporate (or entrepreneurial) jungle, writing well is not an option—it’s a requirement. After all, tweets travel faster than earthquakes. Even if you’re not a confident writer, you can become one. This post was sparked when a friend approached me: “Tracy,” she said, “I have a feeling my job is going to demand more writing soon.
What a great question—and one writers of all levels should ask themselves. Read. Now you’re armed: Get reading, and get writing. Any tips to add? Interested in learning more about Content Marketing? Image Source. Engagement Is Not a Goal, It’s a Result. Jason FallsCEOSocial Media Explorer Jason Falls is CEO of Social Media Explorer, an education and information products company focused on social media and other forms of digital marketing. A public relations professional by trade, Falls has advised Fortune 100 brands, regional corporations and technology startups since the “early days” of social media marketing in the mid-2000s. He spoke to eMarketer’s Dan Marcec about what real engagement means in the context of social media marketing strategy. eMarketer: How do companies measure social media engagement, and how does that affect their social marketing strategy?
Jason Falls: It’s become apparent to me that many companies are looking at engagement as a goal. They think it’s something they have to force, but engagement is not a goal, it’s a result. “The goal should be to produce content that is so good that people have to talk about it.” eMarketer: In what ways do marketers conform traditional advertising strategies to social media? How To Explain Content Marketing To The C-Suite. How to Justify the Cost of Content Marketing. 4 Content Assets To Engage Prospects At Any Stage In The Buying Cycle. One of the most important aspects of increasing online conversions (particularly for B2B focused sites) is speaking to prospects at all stages in the buying cycle. A prospect doing research on a topic is at a different place than one who is looking to hire a company, and each prospect must be met at the stage where they are.
Below, I describe four proven content assets and incentives to reach business buyers at all stages in their purchasing process. 1. White Papers & Webinars White Papers and Webinars are great for B2B prospects at the very beginning of their buying cycle. Done correctly, White Papers and Webinars will provide helpful information, answer the prospects questions and position your company as a thought leader in your field. 2. This brings us to the next phase in the buying cycle. Case studies have the unique opportunity of doing both. 3. Through a customized Assessment or Audit, you are now becoming more intimate with their company and their challenges. 4.
How to Sneak Strategy Into a Tight Content Marketing Operation. Share When I landed my first ad agency job, all I wanted to do was write. I imagined myself at a desk, crafting headlines and taglines and brochure copy, working closely with designers, playing with words on a daily basis. But I never imagined the problems I’d run into: clients with no assets, processes that fell apart under pressure, a mismatch of expectations between client and agency, and, even more often, content that had no one to care for it once it was published on a website.
That’s how I got into content strategy. But even as I honed my own skills and convinced my ad agency to sell content strategy, we were nevertheless challenged by small budgets or clients who weren’t convinced strategy was necessary. So I developed a few ways to sneak in bits of content strategy. Start with a strategic questionnaire. If you already have one on hand, a questionnaire won’t cost you much in terms of time, but it will be invaluable in directing your content project. iQ by Intel. Entertainment Tempest Tech: Shakespeare Doth Digital Tech Innovation Drone Data Sparks a New Industrial Revolution Health Beating Health Fitness Data Overload Education Staying Safe in Cyberspace Innovation Takes Wind Harvesting to New Heights Sports Swing! The New Content Life Cycle: 4 Steps to a More Strategic Approach to Web Content. 6 Reasons to Make Your Big Idea Small | Content Marketing.
Why Every Business Blog Needs Evergreen Content. When it comes to the different types of content you can publish on a business blog , there is a world of possibilities. But among all those variations of blog content is a very important one that often gets overlooked. That, my friend, is evergreen content , and every blog could use some. In this article, we'll dive into what evergreen content is (and isn't), why it's so important to the success of a blog, and how you can effectively leverage it for your business. What Is Evergreen Blog Content? Just like the name indicates, evergreen blog content stays useful season to season, year to year with little or no need for upkeep. Timeless: As mentioned, content that is evergreen stands the test of time. But we're talking about the web here, right? Why Evergreen Content Is Crucial Okay, so now you have a better sense of what makes certain blog content 'evergreen,' but you're probably still wondering what all the fuss is about.
Examples of Evergreen Blog Content Step 2: Update Content. Yes, Content Must Be Managed Internally As Well. Peter O'Neill here. My first report on content management came out last week and it has already generated several conversations – please keep those comments and inquiry requests coming. Content management was also a significant part of a one-day workshop I delivered to a client in Lisbon last week.
They offer eProcurement and eMarketing software-as-a-service. So an interesting discussion we had was, “Do you need different content as a SaaS provider compared to a product vendor?” We concluded that the information would be the same, but the sense of urgency about delivering digital content to a SaaS audience is greater than a more conventional buyer community, which changes the content style and vehicles. Another talking point from the report is the link between creating content and keeping the sales force informed. As shown above, marketing will be communicating with prospects during 70% to 80% of the buyer’s journey.
Agree? Always keeping you informed! 5 Things Content Marketers Can Learn from a New Thought Leadership Platform. 10 Must-Have Templates for Content Marketers.