Content

4 Ways To Create Successful Social Media Content. When developing a content marketing strategy, one of the most crucial aspects of the plan is often social media marketing.

When content is created, it is usually produced with hopes of being shared across the Web, not only through internal marketing campaigns, but also organically on social media networks. Truth Will Out - Why Authenticity is the Key to Growing Your Business. Authentic businesses inspire and prosper.

A bold statement – but one that is very hard to argue with. You might think that by its very nature marketing isn’t authentic, but in the digital age where people are increasingly savvy that preconception is being forced to change. Indicators are everywhere – for example the 2012 Goodpurpose study demonstrated that where quality and price were equal the leading purchase driver for 53 percent of consumers was ‘social purpose’.

Consider also Facebook’s upcoming changes to newsfeed which reflect the trend toward content that shows more heart and encourages the forging of deeper connections, giving users the ability to focus only on image based posts or tune out brand updates completely. In fact in many cases the only way businesses are going to get their news seen is if friends share it, and to achieve that they’re going to have to be convincingly honest and authentic. The more virtual our lives get, the more we hunger after something genuine. A Super Simple Explanation of Inbound Marketing [INFOGRAPHIC] As extreme inbound marketing advocates, we love when we see businesses drink the inbound marketing Kool-Aid, eat the inbound marketing dog food, sip the inbound marketing champagne, or just, you know -- adopt the inbound marketing methodology.

And we love it even more when they evangelize it, as HubSpot Partner The Whole Brain Group has recently done with its new infographic featured below. This 7-Step Content Marketing Plan Earned an $87 Million Paycheck. eBook Tips for Content Marketers. eBook tips that will help you create better content!

This is the sixth post in my series on creating kick-ass content. An eBook is a short, digital book that is intended to be read on a computer screen or handheld device. Typically formatted for a landscape display, eBooks are a great content marketing tool for positioning you or your company as an expert on a specific topic. At OpenView, for example, our eBooks span an array of subject areas, from corporate blogging and quarterly operating reviews to competitive messaging and sales forecasting. The eBook tips below reflect some of the experience I’ve gathered while working on them. Which content management system fits your business strategy? Five CMS platforms to consider. Published on The web development industry today is particularly fraught with small and often one-man consulting practices.

How do you know you are getting good advice? Even the most well intentioned developers have biases or feel more comfortable with certain technologies, but what’s best for your company may not always be in line with your developer’s strengths. As Brafton’s director of technical integrations, I consult clients across many industries with very unique business objectives – and depending on what you want visitors to do on your website, different systems are better suited to support different goals. Here I’ll provide you with a simple explanation of the benefits and drawbacks inherent in five leading content management systems, or CMSs for short. The basics of Open Source and proprietary platforms First off I think everyone should be aware of the distinction between Open Source and proprietary software.

Five CMS Platforms you should know about WordPress Type: Open Source, PHP. Avoid These SEO Mistakes in Your Content Creation Efforts. Whether you’re new to optimizing your web site for search or if your an experienced pro, everyone makes mistakes—especially when it come to SEO.

The bad news is that mistakes can have a significant effect on your search results page ranking. But the good news is, you can correct most of them by being informed and investing just a little effort. How to Become a Better Writer. April 10, 2012 • Right Source • Blogs, Content Marketing, Copywriting How to Become a Better Writer In the content marketing business, writing skills are essential.

Yet no matter your role in the corporate (or entrepreneurial) jungle, writing well is not an option—it’s a requirement. After all, tweets travel faster than earthquakes. Even if you’re not a confident writer, you can become one. Engagement Is Not a Goal, It’s a Result. Jason FallsCEOSocial Media Explorer Jason Falls is CEO of Social Media Explorer, an education and information products company focused on social media and other forms of digital marketing.

A public relations professional by trade, Falls has advised Fortune 100 brands, regional corporations and technology startups since the “early days” of social media marketing in the mid-2000s. He spoke to eMarketer’s Dan Marcec about what real engagement means in the context of social media marketing strategy. How To Explain Content Marketing To The C-Suite. How to Justify the Cost of Content Marketing. 4 Content Assets To Engage Prospects At Any Stage In The Buying Cycle. One of the most important aspects of increasing online conversions (particularly for B2B focused sites) is speaking to prospects at all stages in the buying cycle.

A prospect doing research on a topic is at a different place than one who is looking to hire a company, and each prospect must be met at the stage where they are. Below, I describe four proven content assets and incentives to reach business buyers at all stages in their purchasing process. 1. White Papers & Webinars White Papers and Webinars are great for B2B prospects at the very beginning of their buying cycle. Done correctly, White Papers and Webinars will provide helpful information, answer the prospects questions and position your company as a thought leader in your field. 2. This brings us to the next phase in the buying cycle.

Case studies have the unique opportunity of doing both. 3. Through a customized Assessment or Audit, you are now becoming more intimate with their company and their challenges. 4. How to Sneak Strategy Into a Tight Content Marketing Operation. Share When I landed my first ad agency job, all I wanted to do was write.

I imagined myself at a desk, crafting headlines and taglines and brochure copy, working closely with designers, playing with words on a daily basis. But I never imagined the problems I’d run into: clients with no assets, processes that fell apart under pressure, a mismatch of expectations between client and agency, and, even more often, content that had no one to care for it once it was published on a website. That’s how I got into content strategy. On accident, like so many other strategists, I found myself trying to find solutions to these common problems and stumbling into a community that was doing the same thing. iQ by Intel. Entertainment Tempest Tech: Shakespeare Doth Digital Tech Innovation. The New Content Life Cycle: 4 Steps to a More Strategic Approach to Web Content. 6 Reasons to Make Your Big Idea Small. Why Every Business Blog Needs Evergreen Content. When it comes to the different types of content you can publish on a business blog , there is a world of possibilities.

But among all those variations of blog content is a very important one that often gets overlooked. That, my friend, is evergreen content , and every blog could use some. Yes, Content Must Be Managed Internally As Well. Peter O'Neill here. My first report on content management came out last week and it has already generated several conversations – please keep those comments and inquiry requests coming. 5 Things Content Marketers Can Learn from a New Thought Leadership Platform. 10 Must-Have Templates for Content Marketers.