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Q. When did the entrepreneurial drive kick in for you? A. I worked for some big companies early on, and then I worked for an entrepreneur in my early 30s, and I got the disease. It’s almost an addiction. Q.
There are two big questions about marketing as a discipline at the moment. Firstly, is it becoming more, or less, important within organisations? Secondly, has digital completely changed what marketing is or has it fundamentally remained the same? As you might expect we at Centaur , under the Marketing Week and Econsultancy brands, champion the cause of marketing, and marketers, globally. We believe the value of marketing is, rightly, in the ascendancy. We have always maintained that digital marketing does not exist in isolation.
You cannot become a great content brand unless you are already a great brand. Article Highlights: When readers sift through the nearly unlimited information choices, they filter by how credible they view the source to be. The best way to get content right is not to think about it as the solution to a marketing problem.
by John Coleman | 10:00 AM April 11, 2013 In general, the business community is obsessed with what Michael Lewis once termed the "new, new thing." It's that faith in a kind of kaizen -in-all-things that has led to innumerable technological, organizational, and social advances in the corporate world.
You don't need a personal guru or a trip to India to bring you inner peace. Perhaps you simply need to learn from Mirabai Bush, co-founder of the Center for Contemplative Mind in Society. Bush has worked with several businesses to teach people about the benefits of meditation and contemplative thinking. She has helped individuals improve their listening skills, their teamwork abilities and their anger management at corporations such as Google, Monsanto and Hearst. In addition, Bush has worked with non-profits, lawyers and educators, among others.
A friend recently sent me an article by Plinio Granado titled, “9 Things That Will Disappear in Our Lifetime.” The list includes some obvious things including the post office, the check, newspaper, book and landline telephone — no surprises there. There were also a few that may not be obvious but are understandable: television, the music industry, “things” that you own (as they will live in a cloud) and privacy. In talking to friends and associates about the list, some of them say that they don’t believe all of these things will disappear.
by Michael Schrage | 11:45 AM February 25, 2013 To appreciate how broken most contemporary models of advertising and promotion have become, listen to Jeff Bezos complain about how Amazon's core values are misunderstood. "One of the early examples...was customer reviews," he recalls. "One [critic] wrote to me and said, 'You don't understand your business.
The C.E.O. had his economists project out a series of downside scenarios and calculate what they would mean for his company. But, in the end, he made his decision on the basis of values. His bank had been in Italy for decades. He didn’t want Italians to think of the company as a fair-weather friend. He didn’t want people inside the company thinking they would cut and run when times got hard. He decided to stay in Italy and ride out any potential crisis, even with the short-term costs.
by Mark Bonchek and Sangeet Paul Choudary | 11:00 AM January 31, 2013 We typically think of companies competing over products — the proverbial "build a better mousetrap." But in today's networked age, competition is increasingly over platforms. Build a better platform, and you will have a decided advantage over the competition. In construction, a platform is something that lifts you up and on which others can stand. The same is true in business.
Everybody knows them, that ragtag parade of office meanies: the inveterate gossip, the underminer, the credit-stealer, the boss rolling his eyes or openly playing favorites. But discussions of workplace conflict too often focus on poor innocent me, persevering amid difficult coworkers. Less discussed is a more uncomfortable fact: All of us can be difficult to work with at times, in ways we’re usually blind to.
I often think about why there are so many really smart people in business, yet there seem to be so few really great marketers. Here are seven actions I have seen define great marketers: 1.
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. To that end we're happy to answer your marketing questions . Today we hear from Pam, a brand manager in Cincinatti, Ohio who writes… "We have done a lot of consumer research recently to understand who our target is and what they see as key benefits for a brand we are about to launch. I need some help now pulling together my branding plan and getting internal buy in. Can you offer some brand strategy advice?"
by R “Ray” Wang | 10:00 AM December 6, 2012 The rise of big data is an exciting — if in some cases scary — development for business. Together with the complementary technology forces of social, mobile, the cloud, and unified communications, big data brings countless new opportunities for learning about customers and their wants and needs. It also brings the potential for disruption, and realignment.
i 2 Votes Rethinking the Customer Journey in a Social World – Forbes . Social media, while too often far down on the list of priorities for most businesses, is certainly a primary focal point in our personal lives today.
An interesting question from Marsha Campbell, HR Officer at National Commercial Bank Jamaica Ltd landed in my inbox the other day: I noticed on your website you explained the difference between a model and a business plan. I would like to know what is the difference between the model, framework and architecture. Most sites that attempt to answer this question tend to be IT specific. Would you be able to shed some light? Our business model research specialist, Huss Sadri, came up with the following answer.