Rudy and Rover. Giraffe Neck. Cuttlefish. Monster #11. Jedi. Designing startup metrics to drive successful behavior. Great companies are almost always run by great management teams.
And great management teams know that the only way to improve a process is to start by measuring it. Good metrics should also be actionable, and drive successful behavior. In this post I hope to help show how to figure out which metrics matter the most, and how to design them in such a way as to drive behavior that will lead to the results that you want. This post is applicable to any kind of business. In a follow up post, I will use this technique to walk through the design of a set of metrics for a SaaS company. Creep. Snake. Truth and Honesty.