What Is Cost Per Click | Syndiket Marketing | SEO, Adwords, Web Design. Google has made the new AdWords. It seems that Google is finally willing to let them have their own products in the market. For the past couple of years, Google had their own tools, which were incredibly popular but for one reason or another it did not earn them the money they deserved. However, they have finally realized that it’s time to let Google have its own tool and called it “AdWords”. I don’t know how many people understand what a cost per click is. Basically it is the cost that you pay for every click on your ad. If a certain percentage of clicks on your ads is above a certain amount then you will get paid a certain amount. So basically Google has done two things. So how does this relate to PPC?