Publications Marketers Plan To Increase Social Media Spend 09/07. CMOs are planning to increase their spending on social media substantially over the next five years, according to a Duke University survey.
The 249 CMOs of U.S. companies said they will increase their spending on social media from its current level of 7.1% of their overall marketing budget to 10.1% over the next year and to 17.5% in the next five years. These findings dispel the notion that social media is just a fad, said Christine Moorman, the T. Austin Finch senior professor of business administration at Durham, S.C. -based Duke's Fuqua School of Business and the director of The CMO Survey. Business of Marketing and Branding. McDonald’s Interactive Gaming Billboard.
2K SharesTwitter42Facebook48Google+1Pin It Share4LinkedIn22StumbleUpon1.9K2K Flares× DDB Stockholm recently ran a cool interactive billboard for McDonald’s that allows people a game of pong with their smartphones using app-free geolocation technology.
Users in the general area have the ability to log on to the website and control the billboard.