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CITY MKTG

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Www.brandchannel.com/images/papers/245_Branding_of_Cities.pdf. Ries' Pieces: City brands. Finally the silly slogan for my hometown of Atlanta “Every day is an opening day” has been benched.

Ries' Pieces: City brands

Since October 2005 when it was launched, I have been critical of the slogan. Not only is it a generic, meaningless idea, but a better idea is already out there in the hearts of minds of consumers. An idea that is powerful, credible and motivating. Ignoring this idea, which has the potential to become one of the greatest city slogans of all-time, is a marketing crime.

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