Secrets of Successful Storytelling. If you’re wondering what ‘telling stories’ has to do with creating change, then the simple answer is – everything!
Jonah Sachs, Founder and CEO of Free Range Studios and author of Story Wars, has developed a summary of storytelling strategies in his Change This manifesto, ‘How To Tell A Story’. Sachs is adamant that those intent on being effective change agents need to become adept at the art and science (and there is a science!) Of storytelling: Maybe it’s because we’re all so overloaded with information.Maybe it’s because we’re all so starved for meaning.Or maybe it’s because, thanks to social media, everyone’s become a broadcaster these days.Whatever the reason, we’re all getting the same memo at the same time: if you want to be heard, you’d better learn to tell better stories.
He points out that we live in a world that has lost connection to its traditional myths, and that we are looking for new ones – new meaning. The Psychology of Storytelling: 10 Proven Ways to Create Better Stories (and Why Stories Sell) Talk Human to Me: 20 Tips to Humanize Your Brand. Your customers are human.
Your partners are human. Brand Storytelling Becomes a Booming Business. Helping startups craft identity: The Brandery leaders (from left) Dave Knox, J.B.
Kropp and Mike Bott. Whether they realize it or not, many companies don't have an accurate sense of how they are presenting themselves to the public. To help make the message clear, sometimes an outside perspective is in order. Copywriter Laura Scholes was doing work for some entrepreneurs when she realized that although they offered valuable products, they had no brand identity to support them. "They came to me and said, 'I need help writing my website,' and I thought, 'No, you need help building your brand,'" she says. Scholes parlayed that realization into an entire new branch of branding services at her San Francisco-based firm, Story House Creative. Scholes is not alone.
First Steps First Story House Creative works with small businesses to craft a clear brand identity, from tag lines and bios to web content and other marketing materials. Brandery Co-founder Dave Knox Like this article? Method. Drawing the Brand: Q&A with Marketoonist Tom Fishburne. So what exactly is a marketoonist? Marketoonist is a business I’ve been slowly incubating over the last ten years before I even knew what the business idea was. I started out working in marketing and doing cartoons as a hobby. The cartoons started to gain their own momentum, and over time I’ve started to focus on creating cartoons about marketing and have this weekly audience of about 100,000 people that read them. A marketoonist is really shorthand for a way a brand can communicate with its customers using cartoons, and cartoons are “content worth sharing” in their own right – they’re funny, but they also have a subtle connection to what the brand stands for, so it can supplement or augment the way a brand or business communicates with those customers.
You’re a card-carrying member of the marketing community, having worked on both the brand and agency side, but most of your work seems to be devoted to smashing the industry’s sacred cows. I like to float back and forth. The Human Side of Brand Storytelling. In his last three columns, Gunther Sonnenfeld explored how brands are “co-creating” meaningful experiences with people. This time he explains the connection between branded experiences and brand advocacy. Up until very recently, brands drove the business of media by buying ads, which were packaged with content created by media outlets. Now, brands are using their media dollars to create content and build media ecosystems of their own.
And they’re working with customers to do it. This has resulted in the creation of useful quality content, which has resulted in more empowered customers, leading to better, more relevant products. Two recent examples of this come from Whole Foods Market and Procter & Gamble. Branded lifestyles Whole Foods recently launched several new branded content initiatives through its highly successful YouTube channel called Thrive. Screening. 4 Brands That Know How to Tell a Story. Ekaterina Walter is a social media strategist at Intel.
She is a part of Intel’s Social Media Center of Excellence and is responsible for company-wide social media enablement and corporate social networking strategy. She was recently elected to serve on the board of directors of WOMMA. What makes a brand stand out from its competition? For some, it’s their cutting-edge design, for others it’s their customer service. But for many successful companies, it’s their ability to tell their brand story. Stories, unlike any other element, allow brands to connect with customers on an emotional level. 1.
TOMS shoes, which are sold at more than 500 stores around the world, was founded on the ethos that for every pair purchased, one pair is donated to a child in need. The company has developed an extension of this story online, with their One for One campaign. 2. Mr.