Why Most Facebook Marketing Doesn't Work. For almost four years, since the Facebook Platform was launched, I have been involved in delivering Facebook apps for top brands such as CBS, NBC, Lifetime, Universal Music, Visa and more.
Here's what we have learned doesn't work, and more importantly, what does work. First, deep campaigns don't work. Digital agencies love deep, expensive campaigns on Facebook, with tons of pages, interaction, and art. It fits in with how agencies build microsites and websites, and justifies the $100,000-plus price tag that they like to charge.
Examples include lightweight games, prediction contests, treasure hunts where you include friends, and such. Focus Groups are people who are selected on the basis of their inexplicable free time and their common love of free sandwiches. Bruce Almighty. Zombieland (2009. Lost in Translation (2003. Ghostbusters. Groundhog Day.