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Social media and social networking are no longer in their infancy.
The era of social technologies provides seemingly endless opportunity, both for individuals and organizations.
by Nilofer Merchant | 10:34 AM September 12, 2012 When I say, "Social is and can be more than media," people resist. It's as if the two words (social and media) are now permanently fused together.
It wasn’t too long ago when sport industries were confounded by the openness of social media and the ability for fans and players to share experiences in real time. Now of course, times have changed and teams in every sporting league imaginable are experimenting with social media to improve relationships and experiences with fans. The San Francisco Giants are among the sports teams that are leading the way for a new genre of engagement and community building.
To the uninitiated, Twitter in some ways, has made a bad name for itself. So much so, that sometimes the first path of resistance to joining it or other social networks is something along the lines of, "All people do is talk about what they had for lunch! Why should I be part of that?" Along the same road, some use social media to post either very literal updates ("I'm driving to work!")
It’s hard not to feel sorry for new Digg CEO Matt Williams. The poor guy has only been on the job for a little over a month, after replacing founder Kevin Rose as chief executive in August, and his first major appearance is on a blog post in which he apologizes for all the flaws and missteps in the recent Digg redesign (none of which he was responsible for, of course) and promises to roll back the changes and restore almost all of the various features that die-hard Digg fans complained about losing. But can all of this apologizing bring back those frustrated users, or have they moved on for good? Just to recap, Digg launched the new version of the site in late August . Almost immediately, there was a backlash from long-time Digg users . Many were concerned that too much content from mainstream media outlets was making its way to the site’s front page, instead of the quirky or off-beat content that Digg became famous for.
When I leave the house in the morning, the first thing I check is that I have my phone with me. It’s not my keys nor my wallet, but my phone that I’m most worried about forgetting. My mobile device has become my lifeline in a lot of ways — and I know I’m not alone. When I walk outside, it seems hard to find someone who’s not on their phone. Whether they’re looking up directions on a maps app, checking in to their current location on Foursquare or taking a photo with Instagram, many of us rely on mobile devices to get things done efficiently and conveniently — and to stay connected.
When Facebook bought the photo-sharing app Instagram for $1 billion, theories flew as to what it might mean. Was Mark Zuckerberg defensive, worried that his 850 million Facebook users might stop uploading 250 million photos a day? Or was he making a proactive move into mobile, where Instagram’s friendly interface makes Facebook look clunky on iPhones?
Whether tweets live or die depends more on network, competition for attention than message or user influenceA visualization of meme distribution originating from the #GOP Twitter hashtag about the U.S. Republican Party displays strong polarization between people with opposing views. Credit: Indiana University On the global social media stage, it's not so much the message but rather network structure and competition for attention that determine whether a meme becomes popular and shows staying power or whether it falls by the wayside, research led by Indiana University has determined.
The death of broadcast TV news has been greatly exaggerated. And social media might just breathe new life into it. NBC is betting social channels can invigorate “The Today Show,” “NBC Nightly News” and its other news programs. The network, which leads in the nightly news ratings, has gone all-in on social, building a solid community of 10 million followers across several social platforms. Its personalities, such as Ann Curry, Rachel Maddow and Brian Williams, eclipse the 5 million mark on Twitter alone.
An exclusive, in-depth look into the Super Bowl’s first ever social media command center, the folks who ran it, and how the convergence of technology and people created the ultimate online Super Bowl experience. Me with Taulbee Jackson, CEO of Raidious You would think that, the day before the biggest sporting event of the year, the people in charge of the Super Bowl's Social Media Command Center would be frantic, running around and putting out last minute fires. So imagine my surprise when I walked in and found it to be quite the opposite. Entering the offices of Raidious — the Indianapolis-based digital communications company behind the social media command center — the air was full of activity, but the mood was quiet and calm… almost, I dare say, serene .
If you’ve ever gotten a little creeped out by the way social networks have invaded our lives, then you aren’t alone. There are a lot of people who enjoy using the social web, but struggle with it too. Unfortunately, most of the rhetoric about this part of the web is still pretty uncomplicated, broadly split between those who gleefully champion the new openness and those who deride it as meaningless or destructive . That leaves many of us who have more complicated feelings stranded in the middle.
By Clint Boulton | Posted 2011-11-07 Email Print
Six months ago, Adam Kmiec sat across from a group of Walgreens marketing execs, who quizzed him on what he could do for their social media program. As numerous other brands have this year, the pharmacy/grocery retailer was looking to hire its first social media director. Kmiec, who at the time was with Chicago-based agency Marc USA, was getting a scent of the job he would soon fill. "It was something baked right into the interview process," Kmiec (pictured) told ClickZ News. "For social to be successful, it needs to be able to scale and it needs to get local. If you treat Facebook and Twitter vertically, it's really tough to get that to scale.