How to Keep Your Pinterest Brand Page Legal. Pinsanity: How Sports Teams Are Winning on Pinterest. Quickly shooting up the social media pyramid, image sharing network Pinterest has gained a reputation for largely being a repository for photos of wedding dresses and floral arrangements, due to its huge female user base.
But a budding trend shows that sports teams are hopping aboard the Pinterest bandwagon. Mashable spoke with marketing and engagement managers who say the network offers new ways to connect with and reward fans and provide different social opportunities. And they insist that Pinterest is not just a flash in the sports marketing pan. "With all the indicators in terms of buzz, I have a hard time believing it won't establish itself as a major player," says Peter Stringer, the Boston Celtics' director of interactive media.
Like most teams, the Celtics are very new to Pinterest, joining just in the past few weeks. "We're looking at it as if it's predominantly for women, but we're not treating it as if it's only for women. " Expect Pinterest's influence to continue growing. What Marketers Can Learn From Whole Foods' Organic Approach to Pinterest. Pinterest is on everyone's lips these days, and many brands are trying to figure out how to leverage the platform as a marketing tool.
Fortunately, there are already a handful of brands out there that are doing it well. Pinterest co-founder and designer Evan Sharp told Mashable in December that when it comes to marketing on the platform, "the idea behind your brand makes sense on Pinterest," and he pointed to Whole Foods as a great example. Whole Foods was one of the first brands on the site, debuting a brand account in July 2011. Since then, the grocery company has racked up 14,421 followers on its Pinterest page. As of this writing, the company has pinned nearly 700 pins across its 22 boards — all of which are curated by Michael Bepko, global online community manager for Whole Foods. At a time when consumers are concerned about who they're buying from and want companies to have a soul, it's important to convey this information. Wondering how do they do it? The Background The Strategy. Startup opportunity: The Zynga of Pinterest. Pinterest is quietly generating revenue by modifying user submitted pins.
Additional Update (2/15): Pinterest adds disclosure about how they (might) make money, my error about Skimlinks and a conversation with the Pinterest CEO.
Update (2/9): Based on the considerable converge that this blog post received, I have published a new post that shares what I learned. I swore I wasn’t going to write about Pinterest again for a while after finishing a six part series of blog posts, but major developments keeping coming and no major news organizations seems to be covering them. If you post a pin to Pinterest, and it links to an ecommerce site that happens to have an affiliate program, Pinterest modifies the link to add their own affiliate tracking code.
If someone clicks through the picture from Pinterest and makes a purchase, Pinterest gets paid. They don’t have any disclosure of this link modification on their site, and so far, while it has been written about, no major news outlet has picked up on the practice or its implications.