Circle: If Highlight And Path Had A Beautiful Ambient Location Child. The people behind college flirting network Likealittle have launched a new app in the App Store, Circle, an app that attempts to be more granular and thoughtful about the burgeoning ambient location space, which includes startups like Highlight, Banjo, Meetup and recent Facebook acquisition Glancee.
While Likealittle will continue to run its course, the company will be shifting most of its focus to Circle. Before Highlight launched at SXSW, I wrote that it needed to allow you to drill down into who could see you on the app, who could message you, and who you could see — Because some people were cool with people being alerted to their whereabouts, but wanted control levels, like being able to limit the functionality to only their friends. While Highlight has yet to add these granular settings,Circle operates exactly on this premise, allowing you to see the people around you if you and they are part of limited shared networks. Build Your Own Mobile App? Better Learn How...NOW - Marketer's Delight.
Apps, apps, and more apps.
Look at that phone you have in your palm (or maybe it’s a tablet in your lab, I don’t judge), and it is filled with apps. Although the browser is certainly not going away, and in fact HTML5 will make it more prevelant (future post), apps have become a ubigitious part of our communications experience. And marketers need to grab the reins and help their business by looking at ways that apps can help with customer communications, lead generation, branding, and more. Mobile apps are not simply for the hip B2C companies any longer, and they also don’t have to be some enormously intricate and interactive experience. In fact they could be a new way for your B2B company to disseminate news. Or, for lead gen purposes, create a mobile app that a prospect can access through a form, which gives them access to all of your premium content and updates whenever you have a new white paper, methodology, etc.
[youtube. Labelbox - How we got 1 million downloads in the App Store within 25 days - Stepcase. Hello there, fellow HN user! If you like this post, I'd really appreciate an upvote . So 1 Million downloads was achieved! #1 photo app in 46 & top 5 in 77 countries, and top 25 overall in 27 countries and earned many reviews. Let's try and analyse what happened, what we did and what helped to generate the downloads. How was this achieved? Nothing spent on advertising For starters, we spent $0 advertising the app. Reviews Before we released the app, we sent out requests to several blogs asking if they were interested in previewing labelbox. Using existing marketing channels Because we already have a few photo apps developed with Steply integrated, it made the Steply Network a crucial part of a cross-promotion and launch strategy for marketing current apps and new apps, so we used it to help launch Labelbox. Everyone who actively uses an app that is part of the Steply Network is informed via an in-app news notification that Labelbox was launched.
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