Any Two Pages on the Web Are Connected By 19 Clicks or Less | Surprising Science. Advertising People Are Not Normal - Infographic - The St. Louis Egotist. Why “Infographic Thinking” Is The Future, Not A Fad. We get a lot of infographic pitches. Almost all of them suck. Why? Because while they may well be "information plus graphics," they often lack what designer Francesco Franchi calls "infographic thinking. " This isn’t just "how to make some numbers and vector graphics look clever together. " It’s a narrative language--it’s "representation plus interpretation to develop an idea," to quote Franchi. Franchi issues a lot of wisdom we’ve heard before--"If we don’t have content, we can’t have design," "You have to be informative but also entertain the reader," etc. "Infographic thinking" doesn’t let designers to interpret a narrative visually; it lets them invite the viewer [to] join in the process of interpretation, too.
[via Stellar Interesting; Image: Jakub Krechowicz/Shutterstock] World's 50 Most Valuable Brands in Social Media [Infographic] A new report ranks the social media performance of the world’s top 50 most valuable brands, and it seems that Google fared pretty well. Google was the clear leader overall, with Disney, Apple, Starbucks and BlackBerry next in the ladder.
The bottom five social performers from the top 50 most valuable brands were Marlboro, Berkshire Hathaway, JP Morgan Chase, Goldman Sachs and China Mobile. The study was carried out by social media consultancy Sociagility, applying its social media performance measurement methodology, which was drawn equally from established independent studies by Millward Brown and Interbrand. The ‘social brand value’ ranking, which it calls ‘the PRINT Index’, measures five attributes of social media performance: popularity, receptiveness, interaction, network reach and trust, across multiple social channels like Twitter, Facebook and YouTube. Disney and Starbucks both scored well overall, with the former attaining the highest trust score. Facebook Friends. The history of social commerce.