Hitchhiker's Guide To Google's Assets. Brendanbaker: This is perhaps the most exciting... Content Marketing vs. Traditional Advertising [Infographic] We've posted a new infographic to our B2B Marketing blog that shows how content marketing is competing with traditional advertising these days — the advantages to content marketing, which types of companies are using it and how much they're spending on it, which tactics are the most popular, and which key challenges content marketers are facing now. The infographic encompasses a variety of statistics and other information on how content marketing is being used, answering such questions as: Why should companies use content marketing? Risk mitigation, lead generation, lead nurturing and lead scoring are some of the benefits today's companies are reaping from their content marketing efforts. How are companies using it? Some of the most popular ways, by percentage of companies, are non-blogging social media (79%), article posting (78%), in-person events (62%), e-newsletters (61%), case studies (55%), blogs (51%), white papers (43%) and webinars/webcasts (42%).
Social Media Companies: A Cheat Sheet [INFOGRAPHIC] So you're new to this whole social media thing. Maybe you're savvy enough to know your Facebook from your Twitter, your Pinterest from your Spotify. But what about Tagged? Xing? Futubra? Where do they fit into the social media ecosystem? Just learning their names is enough to make your head spin, let alone how large they are or what kind of numbers they're pulling down. Never fear. This comprehensive infographic whipped up by social media strategist firm Hasai, below, serves both as a cheat sheet for the newbies and a scorecard for old hands; there's sure to be a stat that surprises even the most jaded social guru.
What Should You Get Mom for the Holidays? [GIFT GUIDE] If it wasn't for your mom, you wouldn't even exist. Think about it! Doesn't she deserve the best from you this holiday season? But shopping for mom — especially in the tech department — can be a challenge. Will she even use that fancy ereader six months from now? Will she appreciate the delicate architecture of the latest iPod? Is she even registered to drive a pneumatic tire forklift in her state of residence? You know your mom, and we know tech. [Hold for applause.] Start at the top and follow the flow to find the perfect tech gift for your mom based on her passions, current gadgets and skill level.
When you land on a gift idea, hover over it with your mouse for more information. Go on, try it out. Graphic designed by Emily Caufield. The internet world in 60 seconds. What Social Media Users Think of U.S. Politics. Two-thirds (67%) of adult social media users in the U.S. voted for Barack Obama in the 2008 presidential race, although only half (51%) would vote the same way if they knew what they know now. Market researcher Lab42 polled 500 social media users on all things politics.
The findings, presented in the infographic below, reveal top issues, candidates and news sources for social media users. When it comes to the 2012 election, almost half (46%) of respondents didn't think it would be bad if most members of congress were defeated in the upcoming election. What are People Doing Online? 18 November '11, 07:21pm Follow What are you doing on the Internet? Shopping? Tweeting? Checking Facebook? 71% of you are watching videos on Vimeo or YouTube, but how many of you are also watching porn?
The infographic covers the PEW survey for the past three years on what adults are doing on the Internet. So what’s the #1 thing people are doing online? Check it out here: Infographic: How, When & Where People Share Content. Today being Wednesday, the odds are better than any other day you’ll share this post with someone else. Or so say the stats from social sharing service AddThis, one of several it compiled into an infographic. Other interesting stats? People tend to share the most around 9:30 Eastern Time (so we cunningly timed this post for just before that peak moment),75% of clicks on a share will happen within the first day that the content is sharedMost users click within 2 minutes of a shareCopy-and-paste to share can be used up to 10 times more than those social sharing buttons out there More from the infographic: Want the infographic for yourself?
It was posted last month to the AddThis blog, as part of its five year birthday celebration: Happy Birthday AddThis! The full-size files were provided through the Clearspring Flickr account here (Clearspring owns AddThis). Most Shared In 2011 AddThis also told us that among the most shared content in 2011 from its tracking were: A Lot Can Happen in 60 Seconds.