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Clarifying Our Platform Policies
Over the past few days, we’ve received questions about a few of our platform policies and want to clarify our thinking. For the vast majority of developers building social apps and games, keep doing what you’re doing. Our goal is to provide a platform that gives people an easy way to login to your apps, create personalized and social experiences, and easily share what they’re doing in your apps with people on Facebook.
What I Really Think About Facebook
Lets talk Facebook First, I’m not recommending to any of my companies that we leave facebook. I am recommending that we de-emphasize pushing consumers or partners to like us on FB and focus on building up our followings across all existing social media platforms and to evaluate those that we feel can grow a material following. In the past we put FB first, twitter second. FB has been moved to the bottom of a longer list. At the core of the issues I have with FB is how FB thinks about itself .Hey Mark Cuban: Of course Facebook is charging you — what did you expect?
Over the past few days, there’s been a lot of sound and fury about how Facebook is allegedly fiddling with the way it filters the news feed to make it harder for brands to get as large an audience for their content as they used to. Billionaire sports-team owner Mark Cuban and former Star Trek actor George Takei are just two of the more prominent users to complain that this tweaking of Facebook’s “EdgeRank” algorithm amounts to a kind of extortion, since it requires users to pay in order to ensure their message reaches their fans. To which the only possible response is: Really?
The war on noise
George Takei believes its his right to make sure every single message he posts to Facebook gets through to his fans’ screens. Jason Calacanis says that Facebook is in a bad war with George Takei. I told Jason he’s wrong. What we’re really in is a war on noise. Our computers bring us HUGE amounts of noise. On my screen right now is a new tweet every half a second.
Facebook giveth, Facebook taketh: A curious case of video apps
Nick Bilton, in today’s The New York Times, writes about Facebook’s ability to look at what is happening on its network and predict the future. He says since more than nine million apps and services use Facebook Connect, the Open Graph developer platform, the company can essentially predict what comes next. Maybe! In reality, what is more likely is that Facebook can turn on or turn off the traffic spigot and hence play the king maker. Bilton quotes an anonymous source as saying, “Facebook is now understanding the type of information it has about what is successful online, or what is a potential threat to Facebook.”
Remember last week? You know, the week when Facebook indulged in yet another act of wanton xeroxing and released Poke to compete with the red-hot insta-communication app, Snapchat. Well, a week later, the world has returned to normal. Snapchat, the insta-sharing app is once again among the most popular apps — at third place.
Snapchat rises: Why Poke’s decline shows Facebook’s inability to invent
Rocky Barbanica and I visited Facebook’s headquarters today and interviewed a bunch of people for the book “Age of Context” that I’m writing with Shel Israel. What’s the age of context? Five radically expanding technologies/data types. 1.
The contextual and exponential future of Facebook | Scobleizer
Facebook tests threaded comments on some pages
Facebook is testing a way for users to reply to specific comments on a page post and have those comments appear as a threaded discussion on the page or in News Feed, the company confirms to us. Facebook says the test is currently limited to pages and threaded comments are not appearing on users’ personal posts. Threaded comments are a feature of Facebook’s comments plugin for third-party sites, but haven’t been available on the social network itself.Facebook is testing a new comments format on brand and subscriber pages by placing the most engaging comments up higher on posts, the company confirmed on Monday. "We are testing a new format for comments on Page posts," Facebook said in a statement to Mashable . "As part of this test, the most engaging comments appear higher up. You will also be able to reply to individual comments as well as the original post."' SEE ALSO: Facebook Testing Sound Notifications This means brand pages in the test, which range from journalists such as Fareed Zakaria and New York Jets player Tim Tebow , include ranked comments based on Likes, responses and hides.
Facebook Tests Ranked Comments to Boost Engagement
Very Pinteresting, in fact. Last night I asked Facebook why its Collections feature had disappeared, and it confirmed “the test is now complete”. But now it tells me that’s because the product is being built out, presumably for a full launch, not being shut down as I originally published.
Update: Facebook Plans To Build Out Pinterest-Style Collections Feature For Web And Mobile
FACEBOOK: I WANT MY FRIENDS BACK
If you want to send Facebook a message, please feel free to use our graphics for your Facebook page This has been brewing since around May. At least that’s when we first started noticing it here at Dangerous Minds and we certainly weren’t the only ones. Spring of 2012 was when bloggers, non-profits, indie bands, George Takei , community theaters, photographers, caterers, artists, mega-churches, high schools, tee-shirt vendors, campus coffee shops, art galleries, museums, charities, food trucks, and a near infinite variety of organizations; individuals from all walks of life; and businesses, both large and small, began to detect—for it was almost imperceptible at first— that the volume was getting turned down on their Facebook reach .Publications Three Things Facebook Needs To Nail With Search 09/17
Mark Zuckerberg took the stage last week at Techcrunch Disrupt to discuss all things Facebook, including the inevitability of a true Facebook search engine. It was the piece of information that most technology writers gravitated towards; even the stock price took notice (Facebook shares rose more than $2 per following the Zuckerberg interview). Zuckerberg noted, among other things, that Facebook currently processes “1 billion queries a day” without really attempting to productize a search capability. He goes on to say, “Facebook is pretty uniquely positioned to answer the questions people have.The best way to think of Facebook’s stock is as the sum of two businesses: the existing display ad businesses, and a probability-weighted option on a new line of business. This is how Wall Street views it. For example, here is a section of a recent Goldman Sachs analyst report on Facebook: Optionality not in the model: further potential upside While not in our model, as [Facebook] has not publicly expressed pursuit of these areas, we believe there are three obvious opportunities that the company could leverage its platform to capitalize on: - Developing an external ad network - Monetizing paid search - Entering China
Facebook’s embedded option
For the first time since Facebook's IPO, COO Sheryl Sandberg sat down for an exclusive interview to talk Sheryl Sandberg about what's happened since the social network went public, and where she's taking the company next. Facebook's IPO Disaster & Stock Slide With Facebook shares (FB) off some 40 percent since its May IPO , Sandberg had no choice but to address the company's stock price. "We're obviously disappointed and really surprised by what happened in the IPO," Sandberg said. She wouldn't say whose fault the IPO was, saying that she is focused on things that she and the rest of the management team can control.
Where Facebook Looks to Grow: COO
This is the story of Facebook’s rapidly unfolding plan to take over the world, or at least the world wide web. It’s a tale that’s been hiding in plain sight for years, and it begins with an explanation of how Facebook has reached almost a billion users . It continues with a roadmap for how the seeds of Facebook’s future growth – to two billion and beyond – have already been planted. In both cases, what matters is emerging markets in Asia, Africa, and Latin America: the striving, proto-middle class “next billion” whose first impression of the internet is often that it seems to consist entirely of a site called Facebook.