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Instagram's Mike Krieger Shares How To Do Better Product Design. App and mobile design has come a long way in the past few years, with many popular services shifting their focus more towards to improving the way their apps look.

At 500 Startups’ Warm Gun conference, an event focused on design problems in the tech industry, the theme that design and user experience are being treated as “second class citizens” in the community — if you’re not focusing on usability and response time, then “you suck”. “Do it for the puppies” Those words came from 500 Startups co-founder Dave McClure. In his opening remarks, he stated that most app designs suck — take a look at the most popular ones out there, like Twitter and Facebook: their mobile experience “sucks” and McClure questioned why that is. Josh Brewer, Principal Designer at Twitter, agreed on the spot and said that Twitter was “working on it”. Refreshing the design process It appears that the design process isn’t something that has been fully realized by most organizations, according to Krieger. Ads Disguised as Content Mislead, Annoy [Statistics]

>Native, Schmative…its getting hard out here for a Brand Pimp…While “Native” advertising is the meme of the moment in publishing ad circles, recent data may show that today’s users aren’t too keen, or at the least, very confused by ads that blur the line on content and promotion.

Now, surveys skim the surface…are there, perhaps burgeoning (and less visible) examples of GOOD native ads (like the ones that Fallon and Cadillac are experimenting with on HuffPo, Quartz and Windows8-XBox! )? Because in users’ defense – most “advertorials” are lame. No argument from me. Many Promoted Tweet Trends are weird and out of context.

Sponsored Stories, Promoted Tweets found misleading by many Content marketing is a hot topic among both business-to-consumer and business-to-business marketers, who are using it to generate brand awareness, create an impression of industry thought leadership and engender loyalty among current and future customers. All Things WOMM » Blog Archive » Each Energized Brand Advocate Will Bring You Three New Customers. 9 Reasons Your Company Should Use Brand Advocates: New Research. What would you say if you could add 5, 10, 100 or 1000 marketing reps to your team?

For free? What if these marketing reps would freely write about your brand and tell their friends and all they expect in return is recognition and access to insider information? Who are these free marketers? Brand advocates. BzzAgent has recently released a new research study giving us the skinny on the habitat, behaviors and motivations behind brand advocates. Who are brand advocates and what motivates them? This careful study identifies many attributes of brand advocates. Definition: A brand advocate is any customer who has been officially commissioned to speak on behalf of your brand without compensation. Some examples of brand advocates: Ambassadors for crafting and for Fiskars. So what can we learn about who advocates are and what motivates them? #1: Advocates are prolific creators of information #2: Advocates influence the opinions and purchases of their friends #7: Advocates have a broader reach.