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While Facebook prepares to go public, Apple Pings into the void, LinkedIn focuses on resumes & recruiters, Myspace circles the drain, Twitter becomes more complex, Pinterest distracts, Google+ goes around in circles, and Instagram loses focus, the next big Interests & Passions network is being built... under the radar. Amazon, with their public/private highlights/notes from Kindle readers is creating a knowledge & interests ecosystem that will aggregate what the world is interested in , and what the world finds important ... and what the world wants to buy more of. And, of course, they are making it social, by connecting to many of those they will eventually replace (mentioned above). It is not just the also-bought data that matters (which books bought by same customer), it is what we specifically find interesting and useful in those books that reveals deep similarities between people -- the hi-lites, bookmarks and the notes will be the connectors .
The same cultural zeitgeist that gave us the metrosexual - the urban male obsessive about grooming and personal appearance - is also creating its digital equivalent: the datasexual . The datasexual looks a lot like you and me, but what’s different is their preoccupation with personal data. They are relentlessly digital, they obsessively record everything about their personal lives, and they think that data is sexy. In fact, the bigger the data , the sexier it becomes.
Tim Berners-Lee , the father of the world wide web, has urged internet users to demand their personal data from online giants such as Google and Facebook to usher in a new era of highly personalised computer services "with tremendous potential to help humanity". Tim Berners-Lee on the potential misuses of personal information Link to this audio Berners-Lee, the British born MIT professor who invented the web three decades ago, says that while there has been an explosion of public data made available in recent years, individuals have not yet understood the value to them of the personal data held about them by different web companies. Tim Berners-Lee on the rise of walled gardens Link to this audio