This Is The Best Ad Campaign In App History. What better way for an anti-social app to get noticed than by insulting its target audience? London-based app design studio ustwo has just put up a pair of billboards in the hipster heartland of Shoreditch, East London, a stone’s throw from where its own studio is based, which brazenly proclaim: You have no friends and No one likes you. The billboards, which will be teasing Shoreditch’s hipsters for two weeks, are an experimental ad campaign for one of ustwo’s recent apps: random photo-sharing app Rando, which launched back in March on iOS.
Rando has now also been rolled out on to Android and Windows Phone. Last month ustwo said the app had racked up a full five million of its entirely social-less random photo shares after around two months in the wild. So what’s with the anti-social insults? The cost of the Rando billboard campaign is “around the same amount it would cost us to develop a small app”, according to Mills. What 3-D Printing Means To The Future Of Advertising. Around the dawn of the personal computer, advocates proclaimed that there would be one of these fancy boxes in every home. A few dissented, of course.
We see who won out. Similarly, if we assume for a moment that today’s advocates are right and 3-D printing or additive manufacturing is, if not the next household technology, then certainly a transformative business development, then what might it mean for advertising and marketing? Let’s look to the recent past for a bit of direction on the future. Consider the dawn of television--the earliest ad executions were considered "experimental," as few staff were actually versed in the skills of motion filmmaking, editing, producing, location scouting. Fast-forward to today and we’re experiencing familiar growing pains afforded by technologies like social and mobile.
So now, hello, 3-D printing… It’s important to remember that few technologies were introduced to help advertising--inventors seem to have bigger aspirations in mind. McKinney Incubator, TenPercent, Launches Dognition - Cat: Creativity and Technology. How does your dog think? Dognition, an innovative new startup backed by North Carolina agency McKinney and its incubator, McKinney Ten Percent, is out to unlock the mysteries of your pooch's brain. The paid service, which went live earlier this month, lets dog owners put their pets through a series of brain puzzles that will help them understand how their pet thinks, and also, for the first time, pave the way for data that will unlock the mysteries behind cognitive traits of different breeds.
For example, a sample game/puzzle asks you to lay down two treats at arm's length from yourself, then point to one. Depending on which treat is eaten first, your dog may be an independent thinker or a collaborative one. After doing a series of puzzles, Dognition will provide a report on who your dog really is, and then will help you come up with ways to communicate with it. The incubator was launched about two years ago, said Jim Russell, who is the chief innovation officer at the agency. Advertisers Should Act More Like Newsrooms - Baba Shetty and Jerry Wind. By Baba Shetty and Jerry Wind | 10:00 AM February 15, 2013 A fascinating thing happened at the Super Bowl this year. Typically, Super Bowl advertisers meticulously plan every aspect of their presence months in advance of the big game. But this time, Coca-Cola, Audi, and Oreo didn’t just limit themselves to pre-packaged creative — they also had in place rapid response teams that adapted to events as they happened.
So when the rest of America was reacting to the power outage in the stadium, the brands were, too — appropriately and in their own brand voice. Recently, the Wharton Future of Advertising Program asked more than 175 industry leaders to describe their vision of what advertising would be like in the year 2020. The industry experts had a varied take, but a remarkably consistent theme emerged: the rigid campaign-based model of advertising, perfected over decades of one-way mass media, is headed for extinction. Prolific The campaign model, relatively speaking, is miserly. Agile. Gravity Raises $10.6M For Content Personalization And Marketing, Round Led by GRP Partners. Gravity, the content personalization startup founded by a team of former Myspace executives, just announced that it has raised $10.6 million in Series B funding. When Gravity launched in 2009, it offered some content recommendation products for consumers, but its real goal was to convince publishers to use its “interest graph” technology to deliver a personalized experience for visitors — in other words, to show readers content that they specifically might be interested in based on their activity.
Its current partners include CNN (which uses Gravity in the CNN Money iPad app) and TechCrunch (if you’re reading this post on a desktop or laptop computer, you should see our Gravity-powered story recommendations to the right, under “Trending” and “What You Missed”). Overall, Gravity says it delivers more than 25 million content recommendations each day to more than 200 million users. Gravity has now raised $20.6 million. It’s also an incredible, authentic way to monetize content sites. Ads Disguised as Content Mislead, Annoy [Statistics] >Native, Schmative…its getting hard out here for a Brand Pimp…While “Native” advertising is the meme of the moment in publishing ad circles, recent data may show that today’s users aren’t too keen, or at the least, very confused by ads that blur the line on content and promotion.
Now, surveys skim the surface…are there, perhaps burgeoning (and less visible) examples of GOOD native ads (like the ones that Fallon and Cadillac are experimenting with on HuffPo, Quartz and Windows8-XBox! )? Because in users’ defense – most “advertorials” are lame. No argument from me. Many Promoted Tweet Trends are weird and out of context. Sponsored Stories, Promoted Tweets found misleading by many Content marketing is a hot topic among both business-to-consumer and business-to-business marketers, who are using it to generate brand awareness, create an impression of industry thought leadership and engender loyalty among current and future customers.
What Would Bono Do? Privacy for Sale. Are you ready to turn your face into a customer loyalty card? That’s essentially the premise behind a new service that Red Pepper Lab, a marketing agency based in Nashville, Tennessee, is developing. Called Facedeals, the service is “an automated check-in system using passive facial recognition to notify you of in-store deals that are customized just for you.” First, participating retailers install stylish surveillance cameras outside their front doors. Then, these cameras authenticate you by scanning your mug as you enter the premises and comparing it to verified photos of you from your Facebook profile. Once the system successfully IDs you, it draws on information from your Like history to deliver personalized deals from the store you’re in to your smartphone. Around the same time Red Pepper was unveiling Facedeals, a service called App.Net was making news too.
So does this mean at last, in 2012, a market for privacy is finally developing? Update your user profile - Profile. Nothing found for 2013 01 25 At-cnet-morale-is-plummeting-and-people-are-pissed-off \ NOTE: Some Chrome and Firefox users are reporting error messages with this link. You can also find the story here. …… — A disclosure attached to a CNET story posted on Thursday.
On Wednesday, CNET staffers in San Francisco went into an all-hands meeting hoping to hear that parent company CBS had reversed its policy banning CNET reviews of products that are part of active litigation — a policy that Columbia Journalism Review said “seriously damaged the tech review and news site.” There had been hints around CNET that the edict might be overturned. But two days ago, CBS Interactive president Jim Lanzone and CBS Interactive general manager Eric Johnson announced the bad news at their meeting: There would not be a policy reversal. “They proceeded to tell us it was no big deal,” says a CNET employee. Someone asked if a writer doing a round-up of DVRs could write positively about Dish’s Hopper. “There’s a lot of chatter about how [CBS Interactive] management isn’t standing up for us. Hey guys. Publications Show Notes: The Machine In Don Draper's Garden 10/05. At this week’s Mediapost events during Advertising Week, I was stuck by a number of persistent themes, many of which had to do with the tension among humans, data, technology and the enormously complex media and ad ecosystems we have built.
I am not myself sure yet how all of them hang together, but they seem of a piece in their engaging the problem of the technological and the personal. To wit: I was astonished by the degree to which many in the ad technology industry are now willing to concede that large shares of media buying and selling will be consigned to automation at some point in the coming years. At the end of one panel at the OMMA Display show, the panelists were asked to speculate what share of digital display would got to RTB-like systems of exchange in coming years. One executive said 100% -- and others partially agreed, saying that direct sales between humans would become more the exception than the rule.
All this may or may not be true. Privacy for Sale. Obama Is Literally Buying This Word on Twitter. Vice President Joe Biden's speech at the Democratic National Convention didn't blow up Twitter like First Lady Michelle Obama's and President Bill Clinton's did. But Biden did leave one word in his wake on Twitter — literally. Biden used "literally" often enough — nine times during the 40 minutes, The Washington Post reports — that it wasn't just the grammar geeks who took notice. The hashtag #literally quickly trended on Twitter, and people relentlessly began mocking the VP's faux-pas.
But Obama didn't take this joke sitting down; he got in on the Twitter fun. The Obama team purchased an ad on the search term "literally," so when users went looking for tweets about the Vice President, they would now see a promoted tweet from @BarackObama. Obama campaign buys twitter search term "literally" twitter.com/AlexSkatell/st…— Alex Skatell (@AlexSkatell) September 7, 2012 Biden's use of the word was entirely off the cuff; it wasn't written into his speech. Meet the Man Behind Nike's Neon-Shoe Ambush - Behind The Work. Content Marketing vs. Traditional Advertising [Infographic] We've posted a new infographic to our B2B Marketing blog that shows how content marketing is competing with traditional advertising these days — the advantages to content marketing, which types of companies are using it and how much they're spending on it, which tactics are the most popular, and which key challenges content marketers are facing now.
The infographic encompasses a variety of statistics and other information on how content marketing is being used, answering such questions as: Why should companies use content marketing? Risk mitigation, lead generation, lead nurturing and lead scoring are some of the benefits today's companies are reaping from their content marketing efforts. How are companies using it? Some of the most popular ways, by percentage of companies, are non-blogging social media (79%), article posting (78%), in-person events (62%), e-newsletters (61%), case studies (55%), blogs (51%), white papers (43%) and webinars/webcasts (42%). The Truth About What Works in Digital Marketing | News. Why Earned Media Alone Won’t Cut It. Earned media is suddenly the belle of the ball. It has leaped from the world of public relations to being a main pillar of modern marketing strategies in the social era.
The mantra “paid, owned and earned” is on the lips of many forward-thinking marketers. There’s something seductive about the idea that earned media is far more pure than paid media. The old saw by Amazon CEO Jeff Bezos is: “Advertising is the price you pay for having an unremarkable product or service.” If only it were that simple. The messy fact of the matter is that earned media, even with owned media, doesn’t replace the need for paid media. Nowhere is this clearer than Facebook. “We know social platforms like Facebook and Twitter are getting more crowded, meaning they can become a no man’s land for marketers trying to reach people,” said Matthew Wurst, director of digital communities at 360i. LVMH’s Hennessy also integrated both paid and earned media for its recent “The Chase” campaign.
Jeff Goodby Speaks About How Commonwealth Venture for Chevy Will Work - Ad Critic News. MDW NY | Faris Yakob_Strategy for the Post-Digital Age. Christine Fruechte, on Her Ad Agency’s Creativity. Capturing More Value Than You Create. I didn’t get upgraded on my flight home from NYC tonight. That’s not so unusual. I only get upgraded about 50% of the time. As I schleped it to my coach seat there was nothing too out of the ordinary save for a couple dilapidated seats with tray tables being held up by duct tape and one particularly surly flight attendant. Then we lifted off- which is my favorite part of any flight. The thrill of the ascent and the sound of rushing wind outside the doors was broken by two blaring ads plastered on every seat back screen. As I sat through the ads for Lincoln cars and Hilton hotels, I was angry. But it didn’t need to be that way. Imagine them using the ad dollars they spent blasting the coach section of the plane to do something that created value for me as a potential customer.
How about paying for or subsiding a portion of the cost of our wifi. Consumers aren’t idiots and they aren’t eyeballs. Some brands get that. Dear LivingSocial and Foursquare,Thanks! Imagine that. Ad Companies Face a Widening Talent Gap.