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One step forward, two steps back. The usability crisis is upon us, once again. We suspect most of you thought it was over. After all, HCI certainly understands how to make things usable, so the emphasis has shifted to more engaging topics, such as exciting new applications, new technological developments, and the challenges of social networks and ubiquitous connection and communication.
If you place your e-mail address somewhere visible on your website, it will be only a matter of time until your e-mail account will get more and more spam messages.
Our first in a series of six topics discussing the eCommerce Conversion Funnel. When broken down to its core components, successful eCommerce websites will use some variation of the following to convert a visitor. 1) Targeting & Acquisition 2) Landing Page Effectiveness 3) Optimizing Checkout & Cross Selling 4) Analyzing & Segmenting Visitor/Keyword Data 5) Modifying & Testing Hypotheses born from Analysis 6) Repeat In reality, very few eCommerce websites devote the required amount of attention to each stage of the process. The majority have some grasp on Steps 1-3, but steps 4-6 are often neglected or given less emphasis. Clearly, the most successful eCommerce websites understand the importance of all 6 stages, and devote the proper tools and manpower needed to insure that each stage is fully realized.
Last updated March 26, 2010. Created by Francewhoa on August 6, 2009. Edited by dchang , iantresman . Log in to edit this page .