eCommerce
Get flash to fully experience Pearltrees
Online Marketing Blog | Internet Marketing Blog | Econsultancy
Most digital marketers have a content strategy they would confidently defend and rightly so. Content strategies ensure there’s always something new and useful on your site for visitors and define how that content will be promoted. The main problem with this is that something that probably started off with all the best intentions can quickly become lip service and a chore. Many of the fundamental rules for e-commerce web design are fairly straightforward, yet it's still fairly common to see businesses making basic errors.
Consumers don't expect brands to be flawless. In fact, consumers will embrace brands that are FLAWSOME*: brands that are still brilliant despite having flaws; even being flawed (and being open about it) can be awesome. Brands that show some empathy, generosity, humility, flexibility, maturity, humor, and (dare we say it) some character and humanity. Two key drivers are fueling the FLAWSOME trend: HUMAN BRANDS : Everything from disgust at business to the influence of online culture (with its honesty and immediacy), is driving consumers away from bland, boring brands in favor of brands with some personality. TRANSPARENCY TRIUMPH : Consumers are benefiting from almost total and utter transparency (and thus are finding out about flaws anyway), as a result of the torrent of readily available reviews, leaks and ratings.
s February 2010 Trend Briefing covering "FUNCTIONALL"
Welcome to IMRG
IMRG (Interactive Media in Retail Group) is the UK’s industry association for e-retail, a membership community set up to develop and share the latest best practice advice to enable retailers to succeed in the world’s most competitive online market. The IMRG site now features a fully interactive platform offering a wide range of insights into the performance of the global e-commerce market. The Knowledge Base enables IMRG members to access a wide range of datasets covering all the key areas that make up the online experience, both nationally and internationally. To access The Knowledge Base, log in to the site and a button will appear on the right-hand side.