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About New York - Creating a Network Like Facebook, Only Private. Nation Branding » The nation brand character: the case of Switzerland. Countries can’t pretend to be everything to everybody. Countries are not corporations but like corporations, countries must find their own personality and define the traits of its character, if they want to streamline their identity and reinforce their (nation) brand. One example of well-characterized country is Switzerland. Besides all the stereotypes about the country like mountains, chocolate, cuckoo clocks and secretive banking, Switzerland has its own, distinctive nation brand character. One of the traits of Switzerlans’s nation brand character is closeness. Not many would say Switzerland is an hospitable country, and while this may be seen as one inconvenience (and it certainly is for many), the truth is that its closed, secretive, and even somewhat elitist nature is so as much as by design as by accident.

Like all good exclusive or luxurious brands, Switzerland has an aura of restrictiveness surrounding it too. Last year, two episodes pinpointed these personality traits. Smarthistory: a multimedia web-book about art and art history. Study: Twitter Is Not a Very Social Network. According to a group of researchers at Korea's Advanced Institute of Science and Technology, Twitter is not a very social network. After analyzing over 41 million user profiles and 1.47 billion follower/following relationships, the researchers concluded that only 22% of all connections on Twitter are reciprocal. On Flickr, this number is closer to 68% and on Yahoo 360 it's 84%.

The large majority (78%) of connections between users on Twitter are one-way relationships. On Twitter, Followers Don't Equal Influence - Research. By Scott Berinato | 9:30 AM May 7, 2010 It could be that Twitter research is popular because Twitter data is free and so accessible. That’s okay. Gift horses are just as good for riding. The best, latest entry in Twitter research is the handiwork of Meeyoung Cha from the Max Planck Institute for Software Systems in Germany. (Co-authors are: Hamed Haddadi, Royal Veterinary College, University of London; Fabricio Benevenuto, Federal University of Minas Gerais, Brazil and Krishna P. Cha called her paper, “The Million Follower Fallacy,” a term that comes from work by Adi Avnit. We asked Cha about the findings, published by the Association for the Advancement of Artificial Intelligence. HBR: What impelled you to look at this? Cha: There’s a lot of focus on Twitter’s follower count.

I think it would be too strong to claim that follower count is a bad metric. Now a very interesting question would be, “How should one measure influence?” Some of your conclusions seem obvious. Good question. Google Seeks to Hire “Head of Social” Google says it’s willing to accept its shortcomings on the social web and bring in a “Head of Social” to set it on the right course. The company has hired an executive recruiter to fill the position, and is currently in the process of casting its net as widely as possible. Though competition from Google sends shivers down spines in just about every sector — from news and book publishers to phone makers to venture capital — the company’s dominance has a gaping hole on the social web.

Google has tried to introduce social sites, from Orkut to Buzz, but they’ve had limited appeal, hampered by a misunderstanding of user needs. In recent months Google has added a social layer onto its existing products, like search and maps. And it does have powerhouse publishing and communication properties in Blogger and Gmail on the outskirts of the social web. But there’s no formidable master plan to speak of. Is there a silver bullet for Google in social? Related content from GigaOM Pro (sub req’d): Login - Advertising Age. Six Things You Need to Know About Facebook Connections. "Connections. " It's an innocent-sounding word. But it's at the heart of some of the worst of Facebook's recent changes. Facebook first announced Connections a few weeks ago, and EFF quickly wrote at length about the problems they created. Basically, Facebook has transformed substantial personal information — including your hometown, education, work history, interests, and activities — into "Connections.

" This allows far more people than ever before to see this information, regardless of whether you want them to. Since then, our email inbox has been flooded with confused questions and reports about these changes. We've learned lots more about everyone's concerns and experiences. Facebook will not let you share any of this information without using Connections. Welcome to Open Library! Search public Facebook updates... Facebook’s Gone Rogue; It’s Time for an Open Alternative | Epicenter. Facebook has gone rogue, drunk on founder Mark Zuckerberg’s dreams of world domination. It’s time the rest of the web ecosystem recognizes this and works to replace it with something open and distributed. Facebook used to be a place to share photos and thoughts with friends and family and maybe play a few stupid games that let you pretend you were a mafia don or a homesteader.

It became a very useful way to connect with your friends, long-lost friends and family members. Even if you didn’t really want to keep up with them. Soon everybody — including your uncle Louie and that guy you hated from your last job — had a profile. And Facebook realized it owned the network. Then Facebook decided to turn “your” profile page into your identity online — figuring, rightly, that there’s money and power in being the place where people define themselves.

This spring Facebook took that even further. This includes your music preferences, employment information, reading preferences, schools, etc. What? Ich freue mich über. Bwcon: Kreativität vor Ort Markenkommunikation im Echtzeit-Web. Scribd CTO: “We Are Scrapping Flash And Betting The Company On HTML5″ (Exclusive Screenshots) Adobe’s much-beleaguered Flash is about to take another hit and online documents are finally going to join the Web on a more equal footing. Today, most documents (PDFs, Word docs, Powerpoint slides) can mostly be viewed only as boxed off curiosities in a Flash player, not as full Web pages. Tomorrow, online document sharing site Scribd will start to ditch Flash across its tens of millions of uploaded documents and convert them all to native HTML5 Web pages. Not only will these documents look great on the iPad’s no-Flash browser (see screenshots), but it will bring the richness of fonts and graphics from documents to native Web pages. Scribd co-founder and chief technology officer Jared Friedman tells me: “We are scrapping three years of Flash development and betting the company on HTML5 because we believe HTML5 is a dramatically better reading experience than Flash.

Documents will simply become very long Web pages. Poor Adobe. Hotel equips concierges with iPads - Springwise. Gain instant and exclusive access to over 5,000 of the most creative ideas, innovations and startups on our database and use our smart filters to take you direct to those that are most relevant to your industry and your needs. Not interested? You can still browse articles published in the last 30 days from our homepage and receive your daily and weekly fix of entrepreneurial ideas through our free newsletters.

Facebook and Twitter Post Large Year over Year Gains in Unique Users. Onoda Syndrom & Thomas Theorem - The Fukuoka Project. Advice From Founders Who Bootstrapped Their Way to Success. In my last post, I discussed why the odds of a rookie entrepreneur getting seed financing from a VC are very slim. The reality is that less than 5% of venture money goes to seed-stage startups; VCs typically invest when a company has a working product, a tested business model, and a strong management team. It’s the entrepreneurs who take the risk; not the VCs. They beg and borrow money from friends and family, max out their credit cards, and sometimes make do by living at home with their parents. Yet, very often, it’s the VCs who get the glory. Take Chicago-based Threadless. My Q&A with Jake: Would you have taken a VC investment if you could have, when you started? Definitely not, as I was starting a hobby and not a business.

Why did you take investment and how has that experience been? We were having major operations trouble and weren’t incredibly excited about fixing it ourselves. What advice would you give fellow entrepreneurs? My Q&A with the team: We’re really glad we didn’t. Martin Schiele. Facebook's Eroding Privacy Policy: A Timeline. Since its incorporation just over five years ago, Facebook has undergone a remarkable transformation. When it started, it was a private space for communication with a group of your choice.

Soon, it transformed into a platform where much of your information is public by default. Today, it has become a platform where you have no choice but to make certain information public, and this public information may be shared by Facebook with its partner websites and used to target ads. Thoughts on Flash. RT @peter_kruse: Mythos von "Gnade der späten Geburt" lebt weiter. Das Social Web als digitales Jugendzentrum? Ältere als Flaschenhals? ... Is Your Brand Foiled by Google Search? With its place in the lexicon as a verb and noun, Google is considered by many brand marketers to be the de facto standard for Internet search. It stands to reason that a consumer who searches for a brand by name will expect to find it high up in Google's search results.

But what happens when a consumer searches for a generic term, such as "life insurance"? Will the top life insurance brands show up in prime positions on the results page? Not always, according to a recent study by Covario, an interactive marketing analytics firm. The study finds that even top brand names are "hiding" on Google. Take the search term "home repair," for example. Try the second page, where it's the #16 result for that particular query. Similarly, Tiffany scores a high ranking (#5) when searching for the generic "jewelry" but falls to 29th place when searching for the more specific query of "wedding rings. " While the problem is obvious, the solution is less so. Dowser. Google / Chrome. TheWebbyAwards's Channel. TWO WEBBY NOMINATIONS!!! Animal spreads the word . . . TheWebbyAwards's Channel. New York 1940's. Twitter & Recht – Social Media Strafrecht Wettbewerbsrecht IT-Recht Rechtsanwalt Stuttgart.

Letzte Woche hat sich auch in der Rechtswirklichkeit gezeigt, dass die 140 Zeichen kurzen Äußerungen (sogenannte „Tweets“) auf dem Micro-Bloggingdienst Twitter durchaus rechtliche Folgen nach sich ziehen können. Nachdem vor kurzem bereits die Stadt Mannheim um die Herausgabe „ihres“ Twitter Accounts www.twitter.com/mannheim gestritten hatte, sind nun weitere Fälle bekannt geworden, in denen a) eine einstweilige Verfügung wegen eines Links auf Twitter auf einen wettbewerbswidrigen Text ergangen ist b) eine anwaltliche Abmahnung wegen Spams auf Twitter versandt worden ist und c) eine Strafanzeige wegen eines beleidigenden Tweets erhoben worden ist. Neben diversen Besonderheiten, die im Bereich des Social Media Marketings (siehe Social Media Marketing & Recht – Dos and Donts beim Werben im Social Web ) beachtet werden sollten, gelten natürlich beim Einsatz von Twitter die rechtlichen Vorgaben aus dem Urheber-, Wettbewerbs- und Strafrecht. 2. 3. 4.

Redirect. Can companies turn confusion into a competitive advantage? It occurred to me when attempting to explain Facebook's Open Graph this week that the social web has become increasingly complex — relating the full implications to a broad audience is a Herculean feat. How do you explain the Open Graph to the average user so he or she can make an informed decision? Should we take pains to differentiate between the "Open Graph API" and the "Open Graph Protocol," or should we just gloss over the specifics to make the story halfway digestible to a reader who isn't either a web developer or a social media professional?

Every time Facebook changes its privacy settings, we write a 500+ word post explaining what all the dials mean. Have the nuances of online privacy become so complex that they're beyond the comprehension of mere mortals? Like Button Reveals More Than Friends Realize. I'm not sure why but I saw this and it made me nervous. I felt I was peaking into a neighbor's window when I landed upon the Likebutton.me website.

When I wear my marketer's hat (as I did for this Adweek interview) everything seems just fine. But maybe it isn't or maybe it just takes getting used to. Does this worry you? What makes it unusual is that in those moments of liking something, your friends aren't thinking about who or what else is going to be seeing their actions. The benefits to marketers is undeniable and as long as companies look at the data in an anonymized fashion that's fine too. Facebook's Open Graph: Is Privacy a given or a taken away? Image Credit: PC World The internet has been ablaze this week with discussion around the impact of Facebook’s announcements at the f8 conference last week.

Effectively Facebook has dismantled the walls between it and the entire web inviting conjecture that the entire web will become social and that Facebook is making a bid for control. From a user’s point of view the issue at the center of the storm is privacy, or more specifically, the ability of third party sites to access user profile information when that user clicks the Facebook ‘Like’ or ‘Recommend’ buttons that will now populate the entire web. Dana Boyd explored the critical issue of social privacy in depth at SXSW only two months ago (why does that already feel like a lifetime in this real time world!) Stressing that its our responsibility to consider whether someone wants their personal life shared beyond the extent to which they chose to share it themselves.

Like any Facebook user, I have my concerns. Facebook Open Graph: The Definitive Guide For Publishers, Users and Competitors. Colours In Cultures. Web Design and Innovation. Let's Colour on Cool Hunting. ''Computer sind nutzlos'' - Bild 1. YouTube's First Video Uploaded Five Years Ago Today. Erstes Twitter-Urteil: Verlinken auf eigene Gefahr - Digital. Explorations of real-world traffic. Facebook, Twitter & Co: Der Rechtsrahmen für Social Media Marketing.

Paris 26 Gigapixels - Interactive virtual tour of the most beautiful monuments of Paris. Nach Bierkonsum - Apple-Mitarbeiter gibt iPhone-Geheimnis preis - Web & Wissen. Social Media Worth $3.60 Says Everybody, Nobody. Sonar. RT @ariannahuff: A must-watch speech on the financial crisis and where we go from here. Adair Turner @ Inst. for New Economic Thinking h ...