039;s March 2010 Trend Briefing covering "6 TREND VIDEOS, featuring consumers speaking their minds on various trends." March 2010 | Instead of our usual text-based Trend Briefings, our March edition consisted of a light-hearted yet insight-heavy video edition, featuring consumers from all over the world speaking their minds on a variety of trend topics. After all, one consumer video sometimes says more than a 20-page Trend Briefing ;-) Enjoy! 1. The Next Big Thing Even in a hyper-connected world, it’s still possible to see The Next Big Thing coming before the ‘masses’ do. Here's proof. 2. If YOU had to choose between your car and your phone, which one would have to go? 3. Attention, marketing and business professionals: Never ever forget what makes consumers truly happy... 4. According to consumers, these are the brands that truly care. 5. Find out which companies are about to disappear in a sea of sameness. P.S. First and foremost: amuse yourself.
Oh, and in case you need to do some reading-up, or you're new to trendwatching.com, check out some of our previous briefings here or below: Muro. This is SO good: HTML drawing in your browser.... - Martin Schiele. Alex Bogusky Tells All: He Left the World's Hottest Agency to Find His Soul | Page 4. "The philosophy behind much advertising is based on the old observation that every man is really two men -- the man he is and the man he wants to be. " -- William Feather Alex Bogusky, advertising Dadaist, postmodern media manipulator, pop-culture Houdini, daddy of 21st-century advertising, and now a seeker of meaning on the dirt path of life, invites me and his monk into the FearLess Cottage. Inside the quaint cherry-brick-and-wood house, so placidly typical of Bogusky's adopted hometown of Boulder, Colorado, are the props of an adman attempting rehab. There are the wrinkled tubes of acrylic paint lying like fallen soldiers next to a canvas and easel, an acoustic guitar alongside a cowhide chair, and a wood-framed mirror from Bogusky's former Crispin Porter + Bogusky client Russ Klein, Burger King's ex-president of global marketing.
Inscribed on the mirror is a quote from Mother Teresa. If only it were that simple. Maybe. . (2) Alex at 12 "I was done developing then. We're done. The Life and Times of Ettore Sottsass | Emeco -... - Martin Schiele. The Life and Times of Ettore Sottsass | Emeco The Internet Marketing Handbook. New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 3 million times and provides comprehensive information you need to get on the road to professional quality Search Engine Optimization, or SEO. What is Search Engine Optimization (SEO)? SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.
There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. SEO isn't just about building search engine-friendly websites. This guide is designed to describe all areas of SEO—from finding the terms and phrases (keywords) that generate traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site. Why does my website need SEO? Can I do SEO for myself? Nicholas Negroponte: The Physical Book Is Dead In 5 Years. Today at the Techonomy conference in Lake Tahoe, CA, CNBC’s Maria Bartiromo sat down with a panel including Bill Joy, Kevin Kelly, Nicholas Negroponte, and Willie Smits. The topic was basically the future of technology. And Negroponte had the most interesting (or at least the most controversial) thing to say. The physical book is dead, according to Negroponte. He said he realizes that’s going to be hard for a lot of people to accept.
By “dead,” he of course doesn’t mean completely dead. “People will say ‘no, no, no’ — of course you like your libraries,” Negroponte said. “It’s happening. Naturally, I love these type of predictions. Hypertext history. I’m not a big fan of acronyms in general but I like the word WWILF: What Was I Looking For. It’s such a webby word. You know the drill: you start looking at a Wikipedia page about zeppelin crashes and before you know it, you’re reading about ekranoplans and Dyson spheres. That’s wwilfing. Interestingly, there’s no Wikipedia entry for wwilfing. I’ve found the wwilfing motherlode for markup nerds like me: The Early History of HTML. Thrill to the original code by Tim Berners-Lee for parsing hypertext! Interestingly, that first ever web page almost validates as HTML5. As an aside, the world’s first ever web site went live exactly nineteen years ago on August 6th, 1991.
Back to that document about the early history of HTML… it’s a fascinating look at the origins of many of the elements that we use to build web pages today. That’s a textbook example of the design principles that are now codified for HTML5: The proposed solution—what would become the World Wide Web—is ingenious: New York Times on how they design their graphics. Leading up to their book, Turning Pages: Editorial Design for Print Media, publisher Gestalten has a chat with Steve Duenes and Archie Tse — of famed New York Times graphics department — about what goes on behind the scenes. They've won countless awards for their graphic work, but now it's time to dive behind what makes America's most venerated general interest newspaper stand a world apart. Graphics director Steve Duenes and his team of 30-some journalists at The New York Times turn around images at a breakneck daily, if not an hourly, pace, sorting and sifting through reportage to provide the clearest visualization of data possible.
What most people don't know is that there's a lot of work, fact-checking, and reporting that goes into each graphic, and the fine NYT group does it all. It's this attention to detail that sets them apart from the rest. Well, that and people who are extremely good at what they do and have fun doing it. Anyways, I digress. [via infosthetics] Android: Google erklimmt den Gipfel - Trendtag Stream.
Google now serves up mobile ads based upon your location « Boy Genius Report. Bahamas Caves. Urban Abstract - Channel 4. Enter city life through fluids and rays of light... - Martin Schiele. Book Review: The Man Who Sold America. Why Design Contests Are Bad. Posted by Don Norman | 28 Jul 2010 | Comments (20) Every year the world holds many contests for industrial designers. Lots of submissions, lots of time spent by jurors reviewing them, lots of pretty pictures afterwards. Fun to read, wonderful for the winners. What's the problem?
I have been a juror for a number of contests, including the major American yearly contest sponsored by the Industrial Design Society of America, IDSA , and BusinessWeek . Although I always enjoyed the experience and the interaction with talented, hard-working fellow jurors, I have become increasingly dissatisfied with the results. Why are shows bad? Jurors in design contests can only judge the material submitted to them. I recently spoke with a founder of one of the largest and most successful design firms in the world who confessed that although his firm consistently wins multiple awards year after year, he is frequently puzzled by the choices. Well-meaning, well-qualified judges are thwarted by the system. Smart Design: The Breakup Letter. Katherine Schwarzenegger: Defining Beauty. According to the dictionary, the word beauty is defined as a "quality present in a thing or person that gives intense pleasure or deep satisfaction to the mind, whether arising from sensory manifestations, a meaningful design or pattern, or something else.
" If this is the definition of beauty, why is it that we all categorize beauty as only being based on the outer appearance rather than the inner or overall picture of an individual? It is no wonder that only 2% of women describe themselves as beautiful when we live in a society where the outer and physical appearance of an individual can make or break them. My name is Katherine Schwarzenegger, and I'm the author of the soon to be released book Rock What You've Got: Secrets to Loving Your Inner and Outer Beauty, From Someone Who's Been There and Back. I've always had an interest in the concept of beauty and how it can mean so many different things to different people.
Social Networking Sites Reach a Higher Percentage of Women than Men Worldwide. July 28, 2010 Social Networking Sites Reach a Higher Percentage of Women than Men Worldwide comScore Releases Report, Women on the Web: How Women are Shaping the Internet Reston, VA July 28, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a global report on women’s online usage titled, Women on the Web: How Women are Shaping the Internet, which provides an in-depth analysis of the female Internet user, highlighting key trends by Internet activity, worldwide region and digital channel. Among its results, the report found that social networking sites reach a higher percentage of women than men globally, with 75.8 percent of all women online visiting a social networking site in May 2010 versus 69.7 percent of men.
To download a copy of Women on the Web: How Women are Shaping the Internet, please visit: www.comscore.com/WomenOnTheWeb Women Spend 30 Percent More Time on Social Networking Sites Than Men Additional findings from the report include: Don Draper, Old Spice & why a great ad campaign will kill a bad product. - The Fukuoka Project. Experts: Ansel Adams photos found at garage sale worth $200 million.
Ansel Adams photos bought at garage sale NEW: Negatives were stored under a pool table for yearsMan paid $45 at a California garage sale for 65 glass platesExperts concluded negatives were lost Ansel Adams photosPhotos are a "missing link" in Adam's career Los Angeles, California (CNN) -- Rick Norsigian kept two boxes he bought at a garage sale under his pool table for four years before realizing they may be too valuable to store at home. The Fresno, California, commercial painter learned this week that what was in those boxes he paid $45 dollars for a decade ago could be worth more than $200 million.
"When I heard that $200 million, I got a little weak," Norsigian said at a Beverly Hills art gallery Tuesday. Art, forensic, handwriting and weather experts teamed up to conclude the 65 glass plates in the boxes were photographic negatives created more than 80 years ago by Ansel Adams, the iconic American photographer whose images of the West inspired the country. Edelman's Six Digital Trends to Watch. Social Media Marketing Research Resources. Neurons to inspire future computers. 23 July 2010Last updated at 10:46 The way nerve cells communicate is being studied by the research teams. The way neurons communicate could inspire the next generation of computers. Researchers are developing novel computers by mimicking the way that neurons are built and how they talk to each other.
Basing computers around neurons could lead to improvements in visual and audio processing on computers. It might mean that computers learn to see or to hear in the future rather than just rely on sensors. As well as building computers, the researchers are also helping to improve understanding of nerve cells and how they operate. Smarter seeing While artificial neural networks have been around for more than 50 years they typically do not copy real neurons very closely. The researchers are unpicking the subtleties of nerve-to-nerve communication "We want to learn from biology to build future computers," said Dr Wennekers. "It might lead to smart components that are intelligent," he said. Big brain. Can the UK be the next hub for the digital production industry? Although the last eighteen months have been a really challenging time for most people in the advertising industry, there is one sector that has positively blossomed as a result of the turmoil caused by the recession.
As advertisers consolidated their spend into single agencies, many found that they just did not have the capability to deliver on the digital side and therefore relied heavily on the digital production companies. Piero Frescobaldi said, “We have been in production for 10 years now, but the last 2 have been the most exciting, as we have seen the best creative teams of ATL agencies world wide actively reaching out to production shops and enjoying it.“ Historically Sweden has been the hub of digital production for quite some time with such great agencies as B-Reel and North Kingdom (although B-reel also now has capabilities in London). So what is exciting those in the digital production world? So what developments can we expect over the next 12 months. Hey, like this post? 10 Great Behind-the-Scenes Glimpses of Google [VIDEOS] Early Experiments Online. In 1995, along with many people all around the globe, I was making my first Web page, for an experimental film club in Moscow.
I still remember confusion about the new medium. Was it here to replace everything that was before, or was it just a temporary phenomenon to give way to something else next Christmas? Whatever the future would hold, one thing was absolutely clear: in a couple of more weeks, maximum a month, when the next browser version was released and the connection got a bit faster, with some more memory in the computer, it would be possible to watch films online. I even made a “cinema” button for the menu, ready to activate it as soon as the technology was ready. Fortunately, it took a while. The work of early Web artists was closer to the ideals of experimental film or theater performance than those of video. Mouchette.org was started in 1996. Datenschutz und Datensicherheit in sozialen Netzwerken. Datenschutzrecht ist permanent im Wandel. Es wird dauerhaft reformiert, ohne tatsächlich in der Gegenwart anzukommen. Manch einer findet Datenschutz deshalb nicht mehr zeitgemäß, sondern nur noch rückwärtsgewandt und technologiehemmend.
Dass wir Datenschutz und ein entsprechendes Regelungsniveau aber dringend brauchen, ist nirgendwo sichtbarer als in sozialen Netzwerken, wo datenschutzrechtliches Chaos herrscht. Denn die zurück liegenden BDSG Novellen I bis III haben leider nur das gesetzlich normiert, was seit Jahren überfällig war. Dieser Zustand ist nicht hinnehmbar. Plakativer öffentlicher Diskurs Fast wöchentlich werden mittlerweile Schlagzeilen über vermeintliche Datenskandale produziert. Bedürfnisse der „Gesellschaft 2.0“ Diese Schwarz-Weiß-Malerei geht zulasten der Nutzer.
Privacy-Einstellungen Der erste Knackpunkt und Dorn im Auge der Datenschützer sind die Privacy-Einstellungen eines sozialen Netzwerkes. Informationelle Selbstbestimmung im Web 2.0 „do ut des“? Einwilligung Fazit. Brands, be thankful for angry customers. Image Credit: Business Pundit For a long time advertising has operated on a conceit that brands and consumers were in dialogue when, in truth, brands were dictating consumer behavior, pushing messaging on the public and often exploiting their trust or gullibility.
Phrases such as “We’re here to help you”, “We put you first” and notions like customer-centric companies sounded good, but as brands discovered more profit could be eked out of customers by manipulating their messaging, such language lost much of its meaning. Thanks to information on the web and social media connectivity, consumers are now better informed and media savvy. By organizing themselves within social networks they have found their voice. The phrase “be careful what you wish for” comes to mind.
Brands finally got the two-way dialogue they’d been talking about. Yet brands shouldn’t fear angry customers. A great example of this is the t-shirt company, Threadless. Let me know of any good brand listeners? Seite 10 - 100 Beste Plakate - Stephan Bundi - Design. 93% of the world is not on Facebook | Social media agency London | FreshNetworks blog. 6 Brain Sensors You'll Be Using Soon. Infographic: Our App-Happy World. 10 vintage Apple commercials [video]... - Guy Kawasaki. 10 vintage Apple commercials [video]... - Martin Schiele. 10 vintage Apple commercials [video] Foam International Photography Magazine.
Reading: "Foam International Photography Magazine"( ) How Social Media Drives New Business: Six Case Studies. Cris Cosmo - Scheiß auf Facebook official Video. Foursquare Means Businesses: Have you checked-in yet? Publications Top Execs Dish About Social Media Strategies 07/14/2010. Three Hundred Eighty Ten. 10 Inspiring TED Talks for Startups. Barnbrook's Little Book of Shocking Global Facts. The Astonishing, Beautiful Photography of Samir Kurtagic - apm35's posterous.