Google Mobile App for iPhone, iPod touch, and iPad on the iTunes App Store. Goggles. Canon Pixma: Bringing colour to life. Augmented Reality Interior Designer App. AXA brings print ads to life. Love Google. Hate Facebook. Here’s Why | Epicenter. Recently, I’ve been working on a big research project. Yesterday, I had Delicious links, PDFs, spreadsheets and Word documents open on my desktop when I came across a couple of useful presentations on Scribd.
I’ll have them, I thought. So I clicked. What happened next surprised me: I was given the choice of logging in via Scribd or Facebook. Nudging is a risky business. Facebook? Specifically, my business. Nudging is the name given by the authors Richard Thaler and Cass Sunstein to describe the art of influencing user behavior by presenting options in specific ways. Last month, TechCrunch spotted a good example. Previously, Facebook forced users to choose between Confirm and Ignore. So what? Nothing. Or is it? Some companies do it less than others.
Aggressive nudging causes problems. Something like this, I suspect, happened to Windows during the past decade as Microsoft struggled to cope with the emergence of the web. Continue reading … 15. Deutscher Trendtag am 15. September 2010 in Hamburg mit dem Thema Flow Control. » 15. Deutscher Trendtag – Videos.
The 9 Least Retweeted Words Ranked By SmartData Collective. My Last Post – Some Things I’ve Learned at BBH. Me in the Googleplex ball pool, September 2010. I stumbled through the door of BBH London on March 29 2005. I was terrified. Despite coming from arguably the best & most famous planning agency of all time (BMP in London), I was (as we say in the UK) ‘sh*tting my pants’. Everything that felt charming yet amateur about BMP had been brutally and suddenly replaced by a new world of complete professionalism, extraordinary process and unrelenting focus.
It was, quite literally, Day 1 at the Big School. Even Lotus Notes felt awesome. Three moments defined my first few months there. Like every new hire I had a brief meet & greet with Nigel Bogle in week one. Anyway, in week one (literally Day 2, if I recall correctly) I found myself pitching for Google. Third, just weeks after BBH won the Google pitch, I was on the British Airways pitch. Anyway, all rather dull historical context. Awesome is always scary The vast chasm between really good and extraordinary is filled with fear. Bye. Apple Narrowly Edges Google for Mobile Developer Support. FrogMob. The future of web standards. Contrary to popular opinion, the phrase 'Web 2.0' was not coined by Tim O'Reilly and did not, originally, refer to web applications like Facebook and Twitter that enable Muggles, er, non-web-professionals, to share information online. More than a decade ago, Darcy DiNucci predicted that: "The Web we know now, which loads into a browser window in essentially static screenfulls, is only an embryo of the Web to come.
The first glimmerings of Web 2.0 are beginning to appear, and we are just starting to see how that embryo might develop. The Web will be understood not as screenfulls of text and graphics but as a transport mechanism, the ether through which interactivity happens. It will [...] appear on your computer screen, [...] on your TV set [...] your car dashboard [...] your cell phone [...] hand-held game machines [...] maybe even your microwave oven. " – DiNucci, D. (1999) "Fragmented Future," Print 53 Convergence In a word, yes. Training wheels off. Download mobileYouth Ebook | mobileYouth® Artists Grab 5,000 Web Images for 1 Massive Collage. The World's Most Valuable Startups. Zuckerberg: Social Is Not A Layer You Add (*Cough* Google *Cough*) Earlier this afternoon, we posted our most recent interview with Facebook CEO Mark Zuckerberg.
The talk is full of gems of information, such as Facebook’s thoughts about social phones. But a more general statement Zuckerberg made about socialness is also very interesting. Because he seems to be taking a direct shot at Google. “Even the companies that are starting to come around to thinking, ‘oh maybe we should do some social stuff’’, I still think a lot of them are only thinking about it on a surface layer,” Zuckerberg says. “It’s like ‘OK, I have my product, maybe I’ll add two or three social features and we’ll check that box’,” he continues. “You have to design it in from the ground up,” is how Zuckerberg sees it. One company he doesn’t mention as doing this correctly is Google.
Facebook Has Quietly Implemented A De-Facto Follow Feature. A few days ago, Facebook made what seemed to be a small tweak to its Friend Requests area. As first noted by Inside Facebook, the social network changed the way friend rejections work. Previously, you could either Confirm or Ignore (deny) a request. Now, Ignore has been replaced by “Not Now”. This new option takes some of the pressure off you having to reject people as it instead moves them into a state of limbo, where they’re neither accepted nor rejected. But it actually does a lot more as well. You see, when someone requests to be your friend on Facebook, this automatically subscribes them to all of your public (“Everyone”) posts in their News Feed. With the Not Now button, Facebook took what was a one-step rejection and made it at least two steps — and that’s only if you want to truly block somebody (after you click the Not Now button, they ask “Don’t know XXXX XXXX?”
Facebook has to know that most people are probably going to hit this Not Now button once and forget about it. Light Drive. Instrumente des Social Media Monitoring. Interview mit Werber Amir Kassaei - "Wir haben zu viel heiße Luft verkauft" - Wirtschaft. Anzeige Er gilt als Enfant terrible der Marketingbranche: Amir Kassaei über den Untergang der Werbung, seine Forderung nach Kreativen in Unternehmensvorständen - und seine Erfahrungen als Kindersoldat.
Interview: Angelika Slavik Wo er ist, gibt's Krach: Seit Januar ist Amir Kassaei der beste Kreative der Welt, findet zumindest die New Yorker Branchenbibel The Big Won - und der gebürtige Iraner ist nicht der Typ, der sich gegen diese Bezeichnung wehren würde. Mit seiner Werbeagentur DDB betreut er Kunden wie Volkswagen, McDonald's oder Reebok. Radikal in Ansichten und Sprache mutet Kassaei seinen Kollegen einiges zu: Nicht die Banker, die Werber seien schuld an der Krise, sagt er. Denn die hätten zum sinnlosen Konsum angestiftet. Zum Gespräch in einem Münchner Innenstadt-Café chauffiert ihn ein Freund: Auto fahren kann Kassaei nicht. SZ: Herr Kassaei, Volkswagen ist der vielleicht wichtigste Kunde Ihrer Werbeagentur DDB - sollten Sie da nicht wenigstens einen Führerschein haben? The Way I Work: Michael Arrington of TechCrunch. TechCrunch, a San Francisco-based company that publishes the influential blog of the same name, started as a hobby. In 2005, Michael Arrington, a serial entrepreneur and former lawyer, was researching Silicon Valley start-ups and decided to post his findings online.
Since then, TechCrunch, which draws about 9.2 million visitors a month and boasts annual revenue of about $10 million, has become the go-to source for breaking news about Internet start-ups and tech companies. Although TechCrunch has 25 full-time employees, Arrington, 40, still spends much of his time reporting and writing. On most days, he works remotely from his home near Seattle, in a cavelike home office. From morning until night, Arrington sits in darkness in front of his computer—blasting music, working his contacts, and focusing on what he loves best: breaking big stories.
I wake up in a pissed-off mood. If news is breaking, I want to be on it. I try to get up at 9 a.m. every day. I moved to the Seattle area in May. Skimming 2,000 Ideas on Datavisualization. GE has published the submissions to their recent Ecomagination Challenge. Instead of an ordered list, they created an interactive visualization that allows a more playful way of browsing through the submitted 2000+ ideas. The Challenge GE’s Ecomagination Challenge is a $200 million call to action for businesses, entrepreneurs, innovators, and students to share their best ideas and come together to take on one of the world’s toughest challenges – building the next-generation power grid to meet the needs of the 21st century.
Learn more here. The Visualization All submitted ideas are plotted as dots on a map with concentric rings, similar to tree-rings. To get more information about an idea, you can select it and you get a small preview. The Difference Between iPhone and Android | MakeUseOf.com. Video Interview with Bill Bogusky. Designer and dad. - alexbogusky's posterous. Dezentrales Social Network: Meinungen zu Diaspora. Am Mittwoch veröffentlichte Diaspora den Quellcode für sein dezentrales Open-Source-Social-Network. Hier sind erste Erfahrungsberichte und Meinungen. Am Mittwoch hat das dezentrale Open-Source-Social-Network Diaspora wie angekündigt seinen Quellcode für Entwickler offengelegt.
Bis zum Launch der Alpha-Version im Oktober hoffen die vier Diaspora-Macher, dass das Projekt mit Hilfe der Entwickler-Community weiterentwickelt wird und dass nach und nach interessante Angebote entstehen, die Diaspora auch für die User zugänglich machen, die nicht wissen, wie man die Software auf einem eigenen Server installiert – also geschätzte 99,9 Prozent aller Internetnutzer. Für alle Leser, die sich einen Eindruck von der ersten Version des ambitionierten Projekts verschaffen wollen, verweisen wir im Folgenden auf einige lesenswerte Erfahrungsberichte und Meinungen rund um Diaspora. Die Blogrebellen Kreuzberg haben Diaspora ausprobiert und einen ausführlichen Erfahrungsbericht veröffentlicht.
Ihr Urteil: This Is What Student-Made Facebook Alternative Diaspora Looks Like. Interactive Twitter Murals. Media mosaic | Razorfish » Blog Archive » The Tablet Landscape: It’s more than just the iPad. By Alex Mitchell-Hardt Tablet computing is not just a trend that will begin and end with this year’s headlines about the iPad. According to Forrester Research, US sales of tablet computers will surpass that of netbooks in 2012 and desktop computers in 2013. Much of this growth will come from devices other than Apple’s iPad. It’s time for advertisers to begin thinking about these other tablets. To be clear, the hype around the iPad is well deserved. It’s going to lead the charge in the tablet space, and Apple’s app store is so ahead of the game that the competition may never catch up.
Nevertheless, advertisers need to prepare for the upcoming barrage of tablet devices that will be entering the market. Google and Microsoft will be two of the major players and their tablets’ ability to run flash will open the doors for brands to run media in the tablet space without taking on incremental development costs. I’m excited to see how this story will play out. iButterfly :: AR(Augmented Reality) × Motion Sensor × GPS × Coupon = enjoyable - Tom picks up stuff. Interbrand's 2010 Best Global Brands: Who's In, Who's Out. Interbrand has released its 2010 ranking of the world's best global brands. The 11th annual assessment of the world's most successful brands for the first time doesn't include BP, which lost billions of dollars of value, and brand equity, due to the Gulf Oil spill.
"BP's environmental disaster and inability to make good on its brand promise of 'Beyond Petroleum' led to its falling off the list and helped competitor Shell emerge as an industry leader," Interbrand (the parent company of brandchannel) stated. As a result of BP's fall from grace, Shell is now ranked 81—up from 92 last year—in this year's standings. Toyota, which also had a tough year in the wake of recall-related consumer mistrust, lost 16% of its brand value and fell out of the top 10, dropping from 8 to 11 as "its long-standing reputation for reliability, efficiency and innovation helped it weather the crisis better than expected.
Using iPad as a Brush, to Create Time-Lapse Light Paintings [Video] | Co.Design. We've written about 3-D typography. We've written about light painting. Let's combine the two in one post, shall we? The super-rad interface designers BERG -- best known for created the Popular Science iPad app -- were asked by creative agency Dentsu to create an expression of the role of glowing, rectangular displays in our lives.
But rather than creating some movingly sound-tracked paean to our smartphones, they came up with a funky idea: Using iPad to create 3-D, time-lapse drawings. First, they created a 3-D font for iPad, which scrolls across the screen in tiny, cross-sections. (Imagine taking a CAT scan of a 3-D object.) Thus, by waving the iPad around while taking 3-6 second long photos, they created ghostly 3-D light drawings that look like the special effects from a 1980s sci-fi flick. But that was only the first two steps. More of our stories about BERG's previous work: A brilliant 3-D map design An attempt to create a universal logo for RFID.
Martin Schiele. What's your flavor? Such-Revolution: Google Instant macht SEO überflüssig – oder doch nicht? Die Reaktionen der SEOs auf Google Instant fallen unterschiedlich aus. Während beispielsweise Steve Rubel schreibt „Google Instant macht SEO irrelevant “ und Björn Sievers die neue Suche für die „Pest für Suchmaschinenoptimierer “ hält, gibt es durchaus auch andere Meinungen, die eher von einer Neuorganisierung der Suchmaschinenoptimierung ausgehen. Der SEO-Experte Matt Cutts ist zwar davon überzeugt, dass sich das Suchverhalten der Nutzer langfristig ändern werde, das aber nicht das Ende der Suchmaschinenoptimierung bedeuten würde: SEO is in many ways about change. The best SEOs recognize, adapt, and even flourish when changes happen. Es geht also seiner Meinung nach darum zu verstehen wie genau Google Instant funktioniert und wie es sich letztlich auf die Suchmaschinenoptimierung auswirkt.
Ein weiterer Sprung in der Suchverbesserung aber hat Konsequenzen. Ein wichtiger Aspekt ist sicher auch das Verhalten der Nutzer, die Google Instant auch annehmen müssen. Smartphones: Mobile Marketing Myths Debunked - Advertising Age - Digital. Kommunikation: Wie Firmen im Netz punkten. Ein exklusives Ranking der Websites deutscher Unternehmen offenbart Stärken und Schwächen im Umgang mit dem Internet. Lernen Sie von den Siegern, Ihren eigenen Auftritt zu verbessern. Von Martin Lange, Christian Behrens, Thorsten Greiten HBM Juli 2010 Die Corporate Website ist das Aushängeschild eines Unternehmens. Sie hat sich als zentrales Leitmedium der Konzernkommunikation etabliert. Deutlich wird das an der Krisenkommunikation des Konzerns BP: Die wichtigsten Botschaften zur defekten Ölpipeline im Golf von Mexiko werden auf diesem Weg verbreitet.
Die Bedeutung des Mediums Internet hat sich rasant verändert: Noch vor zehn Jahren war es das Ziel der IT-Abteilung, eine virtuelle Abbildung der gedruckten Imagebroschüre zu schaffen. 3D Illusion used to Slow Down Traffic. Future of Screen Technology. Technology Review: Videos. The Next 5 Years in Social Media. Tech-Savvy Social Entrepreneurship. Why Foursquare is the (almost) perfect travelling companion | Social media agency London | FreshNetworks blog. Press Center: Twitter Directory. 15. Deutscher Trendtag am 15. September 2010 in Hamburg mit dem Thema Flow Control. » Peter WippermannWie kann man Zukunft denken? Gulf states pay out for image revamp - The National Newspaper. Top 10 Facebook Pages. 15. Deutscher Trendtag am 15. September 2010 in Hamburg mit dem Thema Flow Control. » Prof. Norbert BolzBürger und Mini-Celebrity. Über die Aufgabe der Privatheit in der Internet-Gesellschaft.
039;s August 2010 Trend Briefing covering "INNOVATION INSANITY"