Via:packrati.us 10. Advertising Long Term Investing with Data Graph Light Sculptures. Most people, when they think of a graph, do not think of something beautiful or interesting.
So imagine you need to communicate several dry financial scenarios for an exclusive advertising campaign. In an attempt to visually "brand" the way of delivering information, creative collective The Glue Society created a set of elaborate fluorescent tube installations to display several animated data charts for the BT Bigger Picture [bt.com.au] campaign. Each of the 4 ads is based on a separate light sculpture, which each was specifically designed to display the statistical information in a visually unique way.
More than 40 people were involved in building the media installations, consisting of more than 14,500 light bulbs and 46 kilometers of cabling. A big part of the beauty of these ads also involves the smooth shots and angles of the installations and their subtle dynamic animations. Speaks with Jonathan Ive on the design of the iPhone 4: Material Matters. As a designer you can't help but think about weird stuff.
I can't help but imagine that if curious space aliens with no knowledge of human artifacts came to this planet and went through my apartment, they'd initially find little to distinguish one possession from another. But I'd be willing to wager that it is the iPhone 4, amidst the clutter of objects on my desk, that they would pick up and begin inquisitively licking or running their antennae over or what have you. The new iPhone is currently the standout object on my desk, this thing that looks like a mere black rectangle from across the room but starts to look like something very different at the range it's meant to be used at.
Holding it, you understand at once why Apple has physical stores; while you can watch iPhone commercials or see print campaigns about its features, when you first hold this exquisitely-crafted object you have a different experience entirely, one that cannot be adequately conveyed in two dimensions. The Decade in Design. How design is helping reduce alcohol related crime.