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WebTV. Sorry, There's No Way To Save The TV Business. Beyond Broadcasting: TV as a (Deficient) Form of Streaming Media. Continuing the streaming media theme from Wednesday: the latest issue of the journal Media International Australia has now been released - "Beyond Broadcasting", edited by Graham Meikle and Sherman Young. I've contributed an article and have received permission from the editors to re-publish it here. In the article, I try to take a fresh look at television in an increasingly Internet-driven media environment. Traditionally, the Net's equivalents to television (mainly, streaming media) have been viewed through the lens of the older technology; to some extent, streaming media has tried to mimic television's feel and format - this is visible in the user interfaces of media players like Windows and Real, and even (though perhaps with some irony intended) in brand names such as YouTube, Current.tv, or Democracy TV, the original name for the podcast feedreader Miro.

These are some of the themes I work through in the article. The Hubbub Over Hulu. NBC Universal and News Corp.'s new Web site for prime-time and high-quality TV programs finally has a name. But programming info is sketchy In March, News Corp. (NWS) and NBC Universal (GE) made an announcement akin to an end-of-season cliffhanger. The media titans were teaming up to bring the best of prime-time TV and other high-quality programming to a new Web site they would develop together.

The site didn't have a name. The shows it would feature were not yet known. Five months later, the companies are finally revealing key details about the joint venture: The site's name is Hulu. A Few Details on Programming Other than the name, which the company says was chosen for its fun factor and because it's easy to pronounce, the team would reveal little else about the much-hyped project.

Ready to Compete with Google? Still, whether the Hulu site will really draw in audiences depends largely on what it has to offer, says Paul Verna, senior analyst at research firm eMarketer. Interview interactif. La technologie va-t-elle sauver la télévision ? La technologie va-t-elle sauver la télévision ? Vint Cerf predicts the end of TV as we know it | Technology | Th. Thirty years ago he helped create a technology that has revolutionised millions of lives around the world. But yesterday the man known as the "godfather of the net" laid out his vision of where our online future might be, including a time when we download entire TV series in seconds - and even surf the web from Mars.

Talking at the MediaGuardian Edinburgh International Television Festival, Vint Cerf - one of the handful of researchers who helped build the internet in the 1970s - said that the television industry would change rapidly as it approached its "iPod moment". The 64-year-old, who is now a vice-president of the web giant Google and chairman of the organisation that administrates the internet, told an audience of media moguls that TV was rapidly approaching the same kind of crunch moment that the music industry faced with the arrival of the MP3 player. "85% of all video we watch is pre-recorded, so you can set your system to download it all the time," he said.

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