Even in a Virtual World, ‘Stuff’ Matters. (Michel Leblanc) Google Earth + Sketch Up + Adscape = The Matrix. Micro Persuasion: Retailer Opens Outpost in Second Life. The Clip Report: An eBook on the Future of Media In the early 1990s when I began my career in PR there were clip reports.
These were physical books that contained press clips. It seems downright archaic now but that’s how I learned about the press - by cutting, pasting up and photocopying clippings.