3 Ways the Brain Creates Meaning - François's posterous. Change blidness. Yesterday, Steve of OmniBrain asked, “What is the coolest psychology experiment ever?”
Feel free to provide your own answer in comments there and/or here. As for me, there are some that I think are really cool for theoretical reasons, but the coolest ever just for the sheer implausibility of the results has to be Daniel Simons and Daniel Levins’ “real-world interaction” change blindness experiment.