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3 Ways the Brain Creates Meaning - François's posterous

The clincher to this very interesting TED presentation by Tom Wujec comes at the 4:10 minute mark when he proposes 3 ways to create meaning, taken from neuroscience: http://francoisguite.posterous.com/3-ways-the-brain-creates-meaning
Yesterday, Steve of OmniBrain asked , "What is the coolest psychology experiment ever?" Feel free to provide your own answer in comments there and/or here. As for me, there are some that I think are really cool for theoretical reasons, but the coolest ever just for the sheer implausibility of the results has to be Daniel Simons and Daniel Levins' "real-world interaction" change blindness experiment. It simply boggles the mind. http://scienceblogs.com/mixingmemory/2006/12/coolest_experiment_ever.php

Change blidness