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To counter MSN-Encarta ? WatchMouse Urges AdWords Advertisers to Act Swiftly to Avoid Cos. Experts warn that failure to demonstrate a fast load time will result in your keywords getting a lower quality score and higher minimum bids. A post by Google on the WebMasterWorld blog indicates that the new scoring method will be announced shortly, "now that the (landing) page load time initiative has been mentioned in this and other public forums, the Inside AdWords blog post is likely to be posted sooner rather than later — perhaps as early as this week.

" The impact of the new AdWords scoring method will be financial. WatchMouse CTO, Mark Pors, advised, "When Google introduces the new scoring method, AdWords with slow landing pages will cost more. Slow landing pages will be listed below their faster competitors, thus increasing the cost-per-click (CPC) to get a higher position, or substantially lowering the number of customers visiting the site, as studies show that the top few AdWords obtain the vast majority of the traffic volume. " Don Norman's jnd.org / The truth about Google's so-cal. The truth about Google? It isn't simple. Look, I like Google. It's a great search engine. But I am sick and tired of hearing people praise its clean, elegant look. "Oh," people rush to object, "the Google search page is so spare, clean, elegant, not crowded with other stuff. " True, but that's because you can only do one thing from their home page: search.

Why are Yahoo! Take another careful look at Google's front page. All of these things require you to click on "more" which gets you to the options page where there are 32 alternatives, plus links to "About Google," "Help Center" (if Google is really so simple, why does one need help?) Is Google simple? A long time ago, 1968 to be precise, a wise person named Conway wrote: "Organizations which design systems ... are constrained to produce designs which are copies of the communication structures of these organizations. " Frappr! Mapping Google. Google scholar - not so great? Google of the Future.