Map. Challengeyourworld. Ecologie. PRME - Principles for Responsible Management Education. Winning the Oil Endgame-Abstract. N 2004, Rocky Mountain Institute's Chief Scientist, Chairman and Co-founder Amory Lovins and a team of RMI collaborators accomplished a highly complex and innovative task—the drafting of a roadmap for the United States to get completely off oil by 2050, led by business for profit.
The result became a thoroughly researched, highly analytical yet practical book called "Winning the Oil Endgame" (WTOE). Following its release, RMI began working with key industry stakeholders to accelerate key components of the WTOE strategy. To aid in its implementation, RMI raised $3.6 million from private donors and foundations. This has led to many critical projects, including: