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Presentation - Guy Kawasaki - The Art of Innovation
Pay Per Click ROI/ROAS Calculator :: Fuel Interactive Wouldn't it be nice to know what kind of ROI you were going to get ahead of time from pay per click? Well now you can! Just enter the following metrics, hit calculate, and prepare to be enlightened. You can also play with the values to see what increases and decreases in various metrics will do to your ROI. Note, ROAS is called Value/Cost in AdWords.
Blog Action Day 2009: Climate Change
A novelist can ride the tails of that one great book for years. And a print journalist who’s broken the story of the century might be able to play off that success for several months. But for writers producing copy for the web , creating that one great blog post or article is just that: one great blog post or article. Writing Copy for the Web: Tips to Stay Fresh and Creative - Onli
10:10: What's it all about? | Environment The 10:10 campaign tag is made from a scrapped plane. Photograph: David Levene What is 10:10? 10:10 is an empowering climate change campaign with the aim of getting individuals, companies and institutions to reduce their carbon footprints by 10% during 2010.
Franny Armstrong is talking about yeast. "If you put yeast in a jar and give it an energy source like sugar, it will gobble that up as fast as it can, surround itself with its own waste and then die." There is, she suggests, a close parallel between yeast and us. "We're on the yeast path. But we're worse than that – we're intelligent. Franny Armstrong: 'If you're not fighting climate chan
zerofootprint (zerofootprint) on Twitter
How To Kick Start A Community –an Ongoing List « Web Strategy by One of the top 10 questions in social media marketing asked is “How do we kick start our community?” This post aims at providing some resources for brands that are preparing their community strategy. The old adage of the field of dreams isn’t true -if you build it–they won’t neccesarily come. Brands must have a kick start plan to be successful with their community. Below, I’ll list out some practices I’ve heard from companies that have had successful communities, and I’d ask you chime in and add more ways, let’s get started, I’ll be as specific and actionable as possible.
Du developpement durable à l'entreprise durable -l'eff
Les enjeux et les défis du developement durable