My Thoughts on Blog Potomac & More - Direct2Dell. Direct2Dell. Michel Leblanc, M.Sc. commerce électronique. Marketing Internet, Measuring the Brand Blog. InShare0 So you're launching a corporate blog. Have you thought about how you're going to measure it? This is the second part of a two-part story on measuring blog marketing. Read part one. Big brands are quickly adopting either official or C-level blogs. "I feel our blog attracts a quality prospect," said Bob Cargill, senior creative director for Yellowfin Direct Marketing and author of a company blog on direct marketing issues.
But how does one assess the impact of a brand blog, particularly when it has defined PR, marketing or even sales goals? "It may not be measured yet, but Robert Scoble's done more for Microsoft than McCann Erickson ever did," said Hugh MacLeod, a marketing consultant and author of the gapingvoid blog, referring to the employee blogger who's credited with giving the software giant a human face. MacLeod's is a fine sentiment, but do corporate (or employee) blogs apply an even coat of brand sparkle for every firm that tries them? Measure the Conversation. Advanced Business Blogging. Charlene Li's Blog: Blogging policy examples. Blogging to become a legal obligation? Posted at 0:16 in Business models .
I just had the priviledge to attend a meeting with Alain Bensoussan , the famous parisian lawyer and IP guru, together with other French KM specialists. Chloe Torres of the Alain Bensoussan law firm called the meeting so that we could work together on a KM Charter, which could be proposed to French organizations as a governance framework ruling the knowledge sharing behaviors of their employees.
This was a very interesting and passionate conversation. Alain Bensoussan took the viewpoint of a particularly touchy and control-oriented top manager or maybe he was just being a little provocative to push the debate ;-)-. According to him, the starting point is that knowledge belongs to the company . Whew ! Now thats what I call a hard line ! Nevertheless, the conversation was really interesting. 1- Indeed, all written (digital) information residing in the companys archives belongs to the company.
To grow knowledge, you must be prepared NOT to control it.