You never get a second chance to make a first impression. That’s why your homepage is undoubtedly one of the most important pages on your website.
Do you know what is the first thing that your eye is drawn to on a website? And in what pattern do people scan your website? There have been many eyetracking tests on this subject and I’ll give you 15 most useful facts you should know. The picture below shows 3 different websites and where people look on them.
When marketers think about call-to-action (CTA) creation, the first thing many of them tend to focus on is design .
It's no news flash that inbound marketers have to produce a lot of content and offers. After all, without these valuable assets -- and plenty of 'em -- inbound lead generation would be quite a challenge.
As search engine optimizers we hear the term "optimization" all the time.
Examples of Mobile Awesomeness
Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business.
Smart marketers understand the value of testing. In a relatively short period of time, website testing has evolved from changing the color of a “submit” button on one web page, to building intricate, multi-page testing campaigns with the ultimate goal of delivering an engaging online experience to customers.
Landing pages are a critical tool for meeting your ever-increasing lead generation goals.
An individual's purchasing decision can be influenced by a large number of factors. Are you considering how influential social proof can be in that mix? According to Goog le , 70% of Americans now say they look at product reviews before making a purchase.
Election season gets longer and longer every term, forcing presidential candidates to acquire more money than ever to run a successful campaign. While big donors are the primary focus for candidates, donations by the mass public play a vital role in the election and are not overlooked. To maximize the contributions made by the everyday voter, candidates and their election teams need to optimize the donation forms on the presidential hopeful's website to ensure they are capturing the interest and pocketbook of all prospects.
Bryan Eisenberg | February 24, 2012 | 0 Comments <a href="http://ad.doubleclick.net/jump/clickz.us/analytics/roi-marketing;page=article;artid=2154419;topcat=analytics;cat=roi-marketing;static=;sect=site;tag=google;tag=e-commerce;pos=txt1;tile=8;sz=2x1;ord=123456789?" target="_blank"><img src="http://ad.doubleclick.net/ad/clickz.us/analytics/roi-marketing;page=article;artid=2154419;topcat=analytics;cat=roi-marketing;static=;sect=site;tag=google;tag=e-commerce;pos=txt1;tile=8;sz=2x1;ord=123456789?"
Marketers talk a lot about advanced techniques for working with their leads: lead flow, lead management , lead nurturing. But all of that is meaningless without consistent lead generation, and landing pages are the strongest tools in a marketer's arsenal to meet that looming monthly lead goal.
Bounce rate is the enemy of every website — it's the percentage of visitors that come to your page and don’t go to any others within the same site.
If you’re considering a website redesign or are wondering how to generate more leads from your website, there are several critical elements you must never forget to include. Let’s first take a look at the homepage. Ah yes, “thee page of all pages.”