8 Tips for Training Social Media Marketers. Does your business have a plan for bringing on social media marketers?
Are you wondering how to work with experts outside the company while maintaining a consistent brand experience? Before you jump in headfirst or turn over the social media reins , . #1: Create a Social Style Guide Agreeing on a style for outward-facing content helps solidify your company’s identity and character, and is the starting point of good social media employee training, because it puts all agents on the same page. Perhaps the biggest hurdle in creating a style guide is to . If you’re working business to business in, say, the medical field, you’ll likely want to employ a professional voice. . #2: Define Social Goals When creating your style guide, keep your goals in mind. Do you want to get users talking? Do you want their feedback so you can build a better product? Do you want them to advertise your brand for you by sharing your content? Once you . #3: Set Parameters and Grant Freedom.
There's been no shortage of news these days about companies getting in trouble because of what they or a third-party marketers have done when taking to the socially-powered airwaves.
A common theme among those who find themselves caught in the crosshairs of the National Labor Relations Board, the Federal Trade Commission or even a company's own employees is that the companies involved usually don't have a social media use policy in place. Or if they had such a policy in writing, they didn't do enough to educate their staff about the costs associated with ignoring the rules. Online Database of Social Media Policies. Online Database of Social Media Policies. 10 Must-Haves for Your Social Media Policy. Sharlyn Lauby is the president of Internal Talent Management (ITM) which specializes in employee training and human resources consulting.
She authors a blog at hrbartender.com. A few weeks ago, I wrote that your organization should have a social media policy, and one of the things I heard among all the great comments was: "Okay, but what should it say? " There are generally two approaches to social media policy making. Some organizations handle social media in an evolutionary way. Chad Houghton, the director of e-media and business development at the Society for Human Resource Management, told me that he thinks, “it might be beneficial not to create some arbitrary rules without first seeing where the opportunities and risks really are.”
Other organizations, meanwhile, feel more comfortable establishing a clear policy from the outset. 1. All policies need to address what's in it for the reader/user — what should the reader take away after reading the policy? 2. 3. 4. 5.