8 Tips for Training Social Media Marketers. Does your business have a plan for bringing on social media marketers?
Are you wondering how to work with experts outside the company while maintaining a consistent brand experience? Before you jump in headfirst or turn over the social media reins , . #1: Create a Social Style Guide Agreeing on a style for outward-facing content helps solidify your company’s identity and character, and is the starting point of good social media employee training, because it puts all agents on the same page. Perhaps the biggest hurdle in creating a style guide is to . 10 Tips for Creating a Social Media Policy for Your Business. Policy.
A common theme among those who find themselves caught in the crosshairs of the National Labor Relations Board, the Federal Trade Commission or even a company's own employees is that the companies involved usually don't have a social media use policy in place. Or if they had such a policy in writing, they didn't do enough to educate their staff about the costs associated with ignoring the rules. If you're confused about why your company needs a social media use policy, I recommend reading "Social Media and Your Company's Acceptable Use Policy. " Online Database of Social Media Policies. Online Database of Social Media Policies. 10 Must-Haves for Your Social Media Policy. Sharlyn Lauby is the president of Internal Talent Management (ITM) which specializes in employee training and human resources consulting.
She authors a blog at hrbartender.com. A few weeks ago, I wrote that your organization should have a social media policy, and one of the things I heard among all the great comments was: "Okay, but what should it say? "