Social Media Articles
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Feel comfortable buying Facebook Likes or Twitter followers? The practice is becoming more and more accepted, and fake social media ratings and reviews could hit 10 to 15 percent by 2014, according to research company Gartner .
As we begin to prepare for the last quarter of 2012 and look forward to 2013, the team at Awareness surveyed 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise.
The vast majority of CMOs (89.4%) say social data (related to customer use of social media) has affected at least some of their business decisions, and 21.3% say such data affects at least 1 in 5 decisions they make, according to a new report by Bazaarvoice and The CMO Club .
Dilip Venkatachari | August 1, 2012 | 1 Comment
Lee Odden | July 16, 2012 | 2 Comments
Your audience is the lifeblood of your business, and knowing who they are and what they want is a key to success.
Do you know if your social media promotions or campaigns were successful? For many businesses, it can be easy to label a social campaign a huge hit or a blatant blunder, but which elements made the campaign successful?
In this video series, McKinsey partners David Court , Roxane Divol , and David Edelman show that by mapping social-media initiatives to different stages of the consumer decision journey, companies can prioritize investments and provide customers with exceptional brand experiences.
Executives certainly know what social media is. After all, if Facebook users constituted a country, it would be the world’s third largest, behind China and India. Executives can even claim to know what makes social media so potent: its ability to amplify word-of-mouth effects.
In this article, you'll learn... Three ingredients for social media success Five engagement-strategy idea starters Time to face reality: Marketing and advertising are a lot harder to do today than ever before.
Are you looking to simplify management of your social activities?
Are you wondering what the changing social trends are for consumers? If so, look no further. In Nielsen and McKinsey’s Social Media Report , consumers were surveyed to discover how they use social networks.
Do you know where your customers and prospects spend time online?
Do you have a social media strategy for your business yet?
Joshua March is co-founder and CEO of Conversocial , a provider of integrated social CRM and marketing software for Facebook and Twitter.