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The problem we have as search engine optimizers in the current landscape is that our jobs are still about improving results. Our task is to incrementally increase the traffic and revenue through our clients’ website(s) – and yet, this is becoming almost impossible to actually track and measure. How much of that (not set) traffic is generic, brought about because of excellent content-led campaigns, for example? From a retailer’s point of view in particular, how do you track what product pages have really improved as a result of improving their usefulness to users when a large part of the long-tail traffic is completely invisible? Of course, large trends will always be visible and of course, I am over-stating the problem as it stands at the moment for most websites.
The first thing an SEO should do when given a new project is to conduct an SEO site audit. A SEO site audit is a critical first step that SEOs must undertake to understand the state of SEO. There are two basic options: A quick hit site audit where you go through the top level diagnosis with the site in a few hours.
Worried about how to fill out your meta keywords tag so your startup ranks best in Google results? Don't bother, the company says. Google search ignores it. Google released on Tuesday a video that provides startups tips and suggestions about how to master search engine optimization in just 10 minutes.
Insight into what people are searching for in popular search engines is the cornerstone to a successful search engine marketing strategy. While several free keyword tools are available, paid and subscription-based services tend to offer more analysis, competitive data, support, and extra features not available for free. SEMRush SEMrush provides data on keywords for both organic and PPC with a phrase match report, related keywords, and organic results to find relevant keywords. Related keywords can be found that reveal queries that are similar.
For details, see the announcement .