Marketing Metrics Articles
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When it comes to social media, many marketers are still figuring things out as they go. This is especially true in terms of justifying their investment of time and money into social media marketing efforts. But LinkedIn launched 9 years ago. We've had 8 years to get to know Facebook, and 6 to wrap our heads around Twitter. So why are so many of us still struggling to report on the value of social media ?
Kevin Tate | October 16, 2012 | 1 Comment <a href="http://ad.doubleclick.net/jump/clickz.us/social/social-commerce;page=article;artid=2217471;topcat=social;cat=social-commerce;static=;sect=site;tag=measurement;pos=txt1;tile=8;sz=2x1;ord=123456789?" target="_blank"><img src="http://ad.doubleclick.net/ad/clickz.us/social/social-commerce;page=article;artid=2217471;topcat=social;cat=social-commerce;static=;sect=site;tag=measurement;pos=txt1;tile=8;sz=2x1;ord=123456789?" border="0" alt="" /></a> As brands' social commerce efforts have evolved over the course of 2012, the focus has shifted largely from pure social transactions toward social product discovery and engagement .
As marketers are tasked with the challenge of doing less with more, there's an increasing demand to quantify the value of social media. Here's a guide to mapping a social media strategy with meaningful key performance indicators (KPIs) that align to business objectives for tangible measurement! Following the Social Media Strategy Funnel Quantifying the value of social media can be a daunting task. Unclear objectives and numerous metrics add confusion.
Google Analytics is an incredible tool that has democratized data. But, one of its weaknesses is that it’s a visit based analytics tool, instead of a person or customer based tool. If you work at a subscription based ecommerce company, you may rely on four key business metrics to measure the health of your business - and none of them come from Google Analytics. For simplicity, I’ll use the word subscriber where you might use customer or user. Average Revenue Per User (ARPU)
In a recent report, Adobe examined the oft-discussed issue of how exactly to quantify the value of social media. What they found was that when it comes to measuring the ROI of social media, most marketers are using all the wrong tools. In fact, the vast majority of marketers included in their study of 225 companies relied exclusively on last-click attribution to measure the success of their social efforts.
By Chuck Schaeffer There an interesting two-fold growth occurrence occurring in the marketing software sector—with marketing automation systems and social marketing automation showing increased traction (along separate but converging tracks)—and both representing the highest growth technologies within the CRM software industry. Gartner just reported that the marketing automation software industry reached $2.8 billion in 2011, about a quarter of the reported CRM software industry total of $11.9 billion. The analyst firm also forecasts that the marketing automation software industry will see double digit year over year growth for at least the next three years.
Jacqueline Zenn is the Director of Social Media Strategy at SociaLogic , a social media marketing firm. Prior to joining SociaLogic, she worked at several leading interactive agencies creating and executing digital strategies. Follow her @jazspin. Thanks to the variety of social media marketing tools available today, there is a nearly endless stream of data available to marketers. That could make it tough to determine what metrics actually matter for your campaign or brand and why. Here are nine key performance indicators and explanations for why they might matter to your brand.
It's a topic that is running rampant around the web. How do you measure ROI from Facebook? Is anyone (besides Fortune 500 brands with multi-million dollar budgets) generating ROI from Facebook? And if so, how? The difficulty with establishing ROI on Facebook has typically been tracking, but luckily, Facebook recently made a bunch of updates to help marketers tackle this problem. And while Facebook is heading in the right direction, SMB marketers (and all marketers) need more, and they need it now.
Krista Neher | February 15, 2012 | 2 Comments
Here's a challenge for all you marketers who are on top of your game: How do you make sure your marketing team is taken seriously within your own company?
Recently, I had the opportunity to speak with Julie Schwartz, Senior Vice President of Research and Thought Leadership at ITSMA (Information Technology Services Marketing Association), and Laura Patterson, President of VisionEdge Marketing . Both were involved in recent marketing research, . The survey was conducted during the summer of 2012 via email and social media invitation through Twitter and LinkedIn, and included 405 completed surveys. Here is a chart outlining details of the respondents:
Business Metric Resources
Various studies over the years have examined the relationship between content relevancy and behavior. Almost everyone would agree that content must be relevant. But what is relevance? According to Wikipedia: "Relevance describes how pertinent, connected, or applicable something is to a given matter."