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Buoyed by strong growth in Latin America and the Middle East/Africa, Internet ad spending rose 12% in the first quarter compared to Q1 2011, according to Nielsen. In a period in which overall ad spending rose 3.1%, every media sector was up except for magazines, which fell 1.4%. Even newspapers — a segment known for downsizing and contraction — rose 3.1%. Perhaps the biggest surprise was radio, which was up a robust 7.9%. A Nielsen rep said that figure doesn't include Internet-based radio outlets like iHeartRadio and Pandora.
There are good days to start a social marketing campaign, and there are better ones: Most Facebook campaigns are deployed on Fridays, but those deployed on Tuesdays generate the most customer engagement, according to a study by Yesmail Interactive , which examines the customer engagement of campaigns conducted via popular social channels. The new findings are based on a three-month study of consumer engagement with online campaigns for 20 major retails brands, including Abercrombie & Fitch, The Gap, Ralph Lauren, American Eagle, J Crew, and Forever 21. Among the Facebook campaigns studied, those deployed on Tuesdays earned the highest engagement, even though Tuesday ranked fourth in terms of the number campaigns conducted. Overall, fewer Facebook campaigns were conducted over the weekend during the three-month study period. Below, additional findings from the report titled "Using Digital Market Intelligence to Drive Multi–Channel Success," by Yesmail Interactive.
Social media is now a global phenomenon, with most online adults in North America, Europe, metro Asia, and Latin America regular users, according to a new update of Forrester's Global Social Media Adoption In 2011 , originally published in January 2012. More than 86% of online US adults and 79% of European online adults engage with social media, whereas In BRIC countries some 93% of online users use social tools. The report uses Forrester's Social Technographics system to classify social media use worldwide (18 countries in North America, Europe, South America, and Asia). Users fall into seven groups based on online activities, and consumers can fall into several different groups. Only Inactives are an exclusive group. Below, some highlights from Forrester's update regarding global social media adoption study:
Sick of hearing the same "the internet is changing marketing" speeches? Want hard data to reference so that you can properly forecast and adjust future marketing plans and budgets? Just want to sound smart in board meetings? Look no further; this post will show you some current data about the state of the internet marketing world that are both helpful, and frankly kind of shocking . Take a gander! 1) The more posts per day, the less engagement -- when a brand posts twice a day, those posts only receive 57% of the likes and 78% of the comments per post.
Though online marketing is still a work in progress for many organizations, most corporate management teams are fully supportive of digital investments, driven by the benefits of improved marketing ROI, stronger customer analytics, and richer online engagement, according to a new report by the Chief Marketing Officer (CMO) Council . Below, additional findings from the 2012 CMO Council Survey . Online marketing is still a work in progress
Digital Economy , Globalization Listening to China’s Digital Generations May 23, 2012 Decrease font size
Growing numbers of smartphone owners are using location-based information services: Nearly three-quarters (74%) say they use their smartphone to get real-time location-based information, up from the 55% who said so a year earlier, according to a study by Pew Research . Moreover, 18% of surveyed smartphone owners say they use a geosocial service such as Foursquare to "check in" to certain locations or share their location with friends. That's up from a reported 12% in May 2011. Finding maps and directions is among the most popular location-based smartphone activities, via services such as Google Maps. However, location data is increasingly being used to enhance mobile apps ranging from photography to restaurant reservations. By contrast, check-in services have languished with lower adoption overall, in large part due to privacy concerns.
Social media advertising revenue—now dominated by Facebook and Twitter—is forecast to reach $9.8 billion in 2016, up from an estimated $3.8 billion in 2011, a compound annual growth rate (CAGR) of 21.0%, according to BIA/Kelsey's US Local Media Annual Forecast. Growth in local markets is projected to be particularly robust over the five-year period, driven by crucial changes to Facebook's and Twitter's ad platforms that are offering better opportunities for smaller brands to reach consumers online, according to the report. Below, additional findings from BIA/Kelsey's five-year social ad spending forecast. Social display, which dominates social media advertising* is projected to climb from $3.6 billion in 2011 to $9.2 billion in 2016—a CAGR of 20.6%. <p style="text-align:right;color:#A8A8A8"></p>
Strong growth in display, video and mobile-based advertising prompted a banner year for U.S. online advertising as revenues topped $31 billion, a 22% jump over 2010 and a new record, according to the Interactive Advertising Bureau (IAB). Mobile grew the most of all categories — 149% — but still represents a puny share of the overall market — $1.6 billion — according to the report issued on Wednesday. Digital video also rose 29% to $1.8 billion, search was up about 27% to $11.7 billion and display advertising jumped 15% to $11.1 billion, or 35% of all revenues. Search is still the largest category with 47% share. "This historic moment, with an especially impressive achievement in mobile, is indicative of an increased awareness from advertisers that they need to reach consumers where they are spending their time — in digital media,” said Randall Rothenberg, president and CEO, of the IAB, in a press release .
Push notifications, those less, er, pushy cousins of SMS messages, are on the rise. Urban Airship , which powers push notifications for more than 60,000 apps, said it took in as much revenue in the first quarter of this year as it did in all of 2011. Building on smartphone apps' ability to recognize a person's location, interests and identity, push messaging services are delivering results. In the past year, Urban Airship claims that some brand app developer customers have enjoyed as much as a 540 percent increase in daily app opens, 30 percent uptick in social sharing and 20 percent increase in mobile orders. For example, flash sale site Rue La La saw app open rates increase twenty fold and user sessions by 25 percent. Overall push notifications lead consumers to use apps 18 percent to 30 percent more, said Urban Airship CEO Scott Kveton.
China has come online extremely quickly in recent years. Today, one in five Internet users are Chinese — that's half a billion people. And while growth has evened out since 2007, it shows no sign of stopping. Chinese Internet users spend about the same amount of time online as their U.S. counterparts, but their habits differ.
More than three-quarters (77%) of social media users say websites should offer social login—i.e., using a social media identity to log in at a website—as an alternative to traditional account creation or logging in as a guest, up from the 66% who said so a year earlier, according to a study by Janrain . When required to register or create a new account at a website, only 14% of social media users say they complete the registration, whereas 54% say they’re likely to leave the site and not return; 26% go to a different site if possible, and 6% say they leave or avoid the site altogether: Below, additional findings from Janrain's new study, which explores consumers' perceptions of online registration and social login.
A recent McKinsey Quarterly study revealed that having the ability to engage their customers and leverage those relationships is the No. 1 digitally related challenge facing marketers today.