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In late October MarketingSherpa published a chart from their 2012 Website Optimization Benchmark Report, highlighting average conversion rates broken down by industry. B2B search marketers certainly obsess about conversion metrics and this chart does well to provide broad expectation for success, from an industry perspective. That said, the associated article does a good job identifying important considerations in addition to just benchmark information.
Thad Kahlow | January 2, 2013 | 0 Comments
By now, most marketers understand the importance of mending the traditional rift between sales and marketing .
Determining your target market and acquiring accurate data on your sales prospects may be the most important first steps in developing and managing your long-term sales and marketing strategy, but they are also steps worth repeating to ensure your success. Salespeople must continually evaluate and determine whether those initial assessments were, well, on target.
According to the MarketingSherpa 2012 Lead Generation Benchmark Report (free excerpt at that link), 71% of survey respondents indicated that generating high-quality leads was a top challenge. So, in today’s blog post, let’s look at lead generation budget trends (hint: money is moving to online tactics) and provide some resources to help you make wise use of that budget.
No organization can avoid coming to grips with the rapidly evolving behavior of consumers and business customers. They check prices at a keystroke and are increasingly selective about which brands share their lives. They form impressions from every encounter and post withering online reviews.
Jack Aaronson | July 6, 2012 | 1 Comment <a href="http://ad.doubleclick.net/jump/clickz.us/analytics/roi-marketing;page=article;artid=1710040;topcat=analytics;cat=roi-marketing;static=;sect=site;tag=optimization;pos=txt1;tile=8;sz=2x1;ord=123456789?" target="_blank"><img src="http://ad.doubleclick.net/ad/clickz.us/analytics/roi-marketing;page=article;artid=1710040;topcat=analytics;cat=roi-marketing;static=;sect=site;tag=optimization;pos=txt1;tile=8;sz=2x1;ord=123456789?"
We've got some news for you, inbound marketers, and it might come as quite a shock: your job doesn't necessarily stop at lead generation (GASP!). Just because a website visitor has downloaded your awesome ebook or registered for your informative webinar doesn't exactly mean he or she is ready to chat with one of your sales reps and jump right into a purchasing decision. (Sorry, but someone had to break it to you.)
To increase the effectiveness and power of your lead nurturing campaigns , there's no question about it: you need to integrate them with other aspects of your marketing. In fact, it’s actually impossible to run effective lead nurturing campaigns in isolation.
Personas are an extremely valuable tool for marketers in any field. If you're not familiar with the term, personas are representations of your target audience based on research and interviews.
If you have a great product, customers will probably want to buy from you again.
So I’ve got this old friend from college.
In this article, you'll learn... How to get the most from your marketing automation software Five marketing automation must-do's that boost efficiency As marketers continue to face loftier goals while still down a player or two, many of them have turned to marketing automation (MA) as a way to accomplish more with less.
Your landing pages are critical to your effectiveness as an inbound marketer. After all, what better way to collect inbound leads than landing pages? So if you're not putting the effort into creating landing pages -- and the offers to house on those landing pages -- your inbound marketing efforts might not be faring as well as they could be. And where there are landing pages, there is data. Or at least, there should be. And you know how we feel about data ...