Your CEO Doesn't Trust That You're Doing Your Job! Bryan Eisenberg | November 30, 2012 | 0 Comments inShare11 Let's make a resolution to make 2013 the year marketers regain trust from their CEOs and become obsessed with business performance.
Did you see the startling statistic shared last week that 70 percent of CEOs have lost trust in marketers? If you're a marketer, like I am, that should alarm you. According to the recent Fournaise 2012 Global Marketing Effectiveness Program, which has interviewed more than 1,200 CEOs across North America, Europe, Asia, and Australia, CEOs have lost faith in their marketing departments with their inability to prove ROI on campaigns: Furthermore, they have: Made the conscious decision not to expect more from marketing than branding, look/feel good ads and promotions…CEOs feel marketers "live too much in the brand, creative and social media bubble. " Kids on Retail: Thoughts from the Next Generation of Shoppers - How to Use Gamification to Reward Customers and Engage Prospects. Everyone wants new business.
Everything Marketers Need to Know About Creating Exclusionary Personas. You know those people who poke around your website for hours?
Download every lead generation offer you have? Comment on every blog post you write? Google Study: 9 in 10 Consumers Engage in Sequential Device Usage. As the number of Internet-enabled consumer devices continues to grow, so does the propensity of consumers to sequentially use multiple devices to complete a single online task.
In fact, according to a new study from Google, 90 percent of people move among devices to accomplish a goal. Results of “The New Multi-screen World: Understanding Cross-Platform Consumer Behavior” indicate that these devices can include smartphones, PCs, tablets or TV. Examples of how consumers sequentially use multiple devices for a single task include opening an email on a smartphone and then finishing reading it on a home PC and looking up product specs on a laptop after seeing a TV commercial. And 98 percent of sequential screeners move between devices in the same day to complete a task. The most popular reasons for sequential device usage include web browsing (81 percent), shopping online (67 percent), managing finances (46 percent) and planning a trip (43 percent).
Search Connects Devices Useful article? Marketing Is Dead - Bill Lee. Traditional marketing — including advertising, public relations, branding and corporate communications — is dead.
Many people in traditional marketing roles and organizations may not realize they’re operating within a dead paradigm. But they are. The evidence is clear. First, buyers are no longer paying much attention. Several studies have confirmed that in the “buyer’s decision journey,” traditional marketing communications just aren’t relevant. Second, CEOs have lost all patience. Third, in today’s increasingly social media-infused environment, traditional marketing and sales not only doesn’t work so well, it doesn’t make sense.
How to Thrive in Social Media's Gift Economy - Mark Bonchek. So you’ve got your brand on social media.
You have a Facebook page and Twitter account. Why CXM will replace CRM. By Chuck Schaeffer Several of the major CRM software publishers are individually and collectively changing their CRM messaging to either append or replace what we've now been calling Customer Relationship Management since about 1992.
The new term that's now in vogue is Customer Experience Management—and neither the term nor its acronym (CEM, CXM or just CX) are anywhere near a shared understanding or consensus definition; but such is always the case with innovation and new business strategies. Whether CXM is the next wave of marketing hyperbole or delivers new strategic value depends upon your perspective and how well the (formerly) CRM software vendors articulate the concept and its value. Lets Start at the Beginning. How a Clean Energy Startup Used Social to Help Others Go Green. Name: Clean Currents Big Idea: Clean Currents offers businesses and residents clean energy at prices on par or below their utility company's rates.
Why It's Working: The green energy company has built a social media following by offering Facebook rewards, enticing young brand advocates to convince their parents to switch to green energy. Sure, most of us would like to power our homes and businesses with renewable energy, but that doesn't mean we know how to find a provider that can give us clean energy without much of a hassle. Clean Currents has created a simple solution for clean energy-seeking residents of the Mid-Atlantic.
The Rockville, Md. The New Funnel. InShare58 The more data you have, the more confident you become in your correlations and conclusions.
To Facebook's Chagrin, Time Spent Online Doesn't Equal Money. A Simple Tool You Need to Manage Innovation - Bansi Nagji and Geoff Tuff. By Bansi Nagji and Geoff Tuff | 5:22 PM May 31, 2012 Management knows it and so does Wall Street: The year-to-year viability of a company depends on its ability to innovate.
Yet many companies have not yet learned to manage innovation strategically. The companies we’ve found to have the strongest innovation track records do things differently: Rather than hoping that their future will emerge from a collection of ad hoc, stand-alone efforts that compete with one another for time, money, attention, and prestige, they manage for “total innovation.” How to Speak More Strategically - Peter Bregman. By Peter Bregman | 3:29 PM May 31, 2012 It had been three weeks since my throat started to feel sore, and it wasn’t getting better. The pain was most acute when I spoke. Donate to Charity Every Time You Buy Online. The World at Work is powered by GE. This new series highlights the people, projects and startups that are driving innovation and making the world a better place.
Three Myths about What Customers Want - Karen Freeman, Patrick Spenner and Anna Bird. By Karen Freeman, Patrick Spenner and Anna Bird | 9:10 AM May 23, 2012 This post is the last in a three-part series. Most marketers think that the best way to hold onto customers is through “engagement” — interacting as much as possible with them and building relationships. It turns out that that’s rarely true. Tom Doctoroff: What Chinese Consumers Want. Apple has taken China by storm. A Starbucks can be found on practically every major street corner in coastal cities and beyond. From Nike to Buick to Siemens, Chinese consumers actively prefer Western brands over their domestic competitors. The rise of microbloggers, the popularity of rock bands with names like Hutong Fist and Catcher in the Rye, and even the newfound popularity of Christmas all seem to point toward a growing Westernization.
But don't be deceived by appearances. In my new book, What Chinese Want, I argue consumers in China aren't becoming "Western. " Understanding China's consumer culture is a good starting point for understanding the nation itself, as it races toward superpower status. Various youth subtribes intermittently bubble to the surface -- see the recent rise of "vegetable males" (Chinese metrosexuals) and "Taobao maniacs" (aficionados of the auction website Taobao). Even digital self-expression needs to be safe, cloaked in anonymity. The Way We Shop Now. Win the Pitch: Tips from Mastercard's "Priceless" Pitchman - Kevin Allen. As a growth officer in my early career with the mad men and women of McCann Erickson, my mom could never quite grasp what I did for a living.
But, when we pitched, won and delivered the phenomenon now globally known as Priceless for MasterCard, she could finally brag to her friends at my Aunt Rose’s kitchen table. From the moment the very first television commercial appeared (You remember it, right? “Two tickets: $28. Two hot dogs, two popcorns, two sodas: $18.
Choosing Between Making Money and Doing What You Love - Leonard A. Schlesinger, Charles F. Kiefer, and Paul B. Brown. How Social Login Enhances Websites. P&G marketing chief: Fundamental shift from TV to digital required - News. GLOBAL - Procter & Gamble (P&G) has admitted that it needs to make "fundamental shifts" in its approach to digital marketing and move spend out of TV advertising into digital channels. Marc Pritchard, global marketing and brand building officer at P&G, was talking at a P&G conference held in the consumer goods company's Cincinnati headquarters.
In the UK, P&G is by far the biggest spender on TV advertising, where it directed £136m out of its overall advertising spend of £203m in 2010, according to Nielsen. The move to focus more on digital marketing comes as the maker of Gillette aims to drive up lower cost sales and forge closer relationships with its global customers through digital channels. Four Steps to Building a Strategic Communications Capability - Georgia Everse. How Top Brands Pull Customers into Orbit - Mark Bonchek. Neuroscience Makes Strong Case for Engagement, Personalization in Marketing. Recently, Facebook sponsored a study run by NeuroFocus -- found via Search Engine Land-- intended to quantitatively determine how people respond to websites and website ads.
Request for Proposal: How to Make the Most of It. 8 Obstacles That Ad-Supported E-Publishing Must Overcome. Marketing Study Shocker: QR Codes & Social Media Have Little Impact for Shoppers. How to Structure a Kick-Ass Marketing Team for Any Company. 8 Tell-Tale Signs You Do (Or Don't) Need Marketing Automation. The topic of marketing automation has skyrocketed on marketers' radars, as evident by the volume of searches over time.
10 Steps To Turn Your Passion Into Your Business. Why You Need a Better Elevator Pitch - Jeffrey Hayzlett. 10 Commandments of Modern Marketing.