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Today we released our 2012 B2B Marketing Benchmark Report , and we decided to create an infographic that will highlight some of the more interesting data points we found during our analysis. Please tweet , share, like and comment. We would love to hear about your own experiences in 2012.
PayPal is the faster, safer way to pay and get paid -- online, via mobile and in store. For more information about BrandSpeak, click here . First there was Black Friday, and shoppers rushed en masse to brick-and-mortar stores for early holiday deals.
Although digital marketers generally rank cross-channel integration as critical to the success of various technologies and tactics, a recent survey from integrated digital marketing software provider Lyris indicates this type of integration is often lacking. Email Integration Widespread, Effectiveness Varies As indicated in an infographic produced by Lyris , results of the Lyris Digital Optimizer Survey conducted in summer 2012 indicate that email-based digital marketing efforts have the highest percentage of integration with other channels and technologies, and this integration is producing varying levels of success. Email is most often integrated with list segmentation/marketing (85%) and performance reporting (82%). Success rates of these and other similar technology integration efforts (such as list hygiene, etc.) tend to be high, running more than 60% and up to 80% for list segmentation.
Small SaaS (software-as-a-service) companies tend to relentlessly experiment with Web-page designs to improve results. That best-practice (often in the form of A/B testing) is seeping into other online industries. However, few modern marketers know that A/B testing is inspired by the work of early marketers, such as Claude C. Hopkins (author of Scientific Advertising ) and Lester Wundermann (godfather of direct marketing).
We've talked about a lot on this blog, but there are three things that just keep peeping up in our content -- the virtual ubiquity of social media , how mobile is transforming marketing , and the importance of user-generated content . But we've rarely written about how all three of these concepts are working together to change the world of marketing. That's why we're pretty glad Symphona Teleca took on the task in this data-packed infographic, "The Meaning of Like," about the way smart devices and social analytics are completely transforming the retail space. Take a look at some eye-opening data about how shoppers are using social media and mobile devices, and how that is completely changing the way retailers market their products.
The onslaught of new technologies, media and marketing channels introduced within the past decade have definitely changed how the C-Suite approaches sales and marketing. Not only is the role of marketing included within a company’s key leadership positions, the responsibilities of the Chief Marketing Officer include more than just advertising and lead generation. In fact, it’s more common to have an executive who’s more content strategist than sales guru. CMO: Marketing & Technology
In our upcoming October design issue, one of the many fascinating feature stories we’ve lined up is a lengthy profile of Pinterest and its elusive CEO, Ben Silbermann. That story goes live later this week, but until then, I wanted to offer a teaser, in the form of an infographic about Pinterest, created by Fast Company 's staff and designed by our own Ted Keller. In this profusion of figures, you find out a few, key things about the image-sharing service.
How often do you use your smartphone to peruse a website? According to a recent survey, over the course of the past year visits to leading ecommerce websites from consumers' mobile devices have skyrocketed. And the battle for smartphone supremacy is intensifying. The infographic below illustrates the direction in which the mobile commerce is headed, and shows the race between iPhone and Android. Digital marketing technology company Monetate issued the report from which this information is extracted. The report analyzed more than 100 million online shopping experiences to come up with the data below.
We all know that the growth of the mobile market is huge throughout the globe and constantly reshaping how we interact in our everyday lives. Here is a great infographic that shows us the stats behind this growth and the impact that this has on commerce. A few stand out stats:
How big is the SEO industry on the Internet? Really big, according to a new infographic by Spanish-based SEO service provider BlueCaribu. In fact, the infographic reveals that 3.5 people look up the term "SEO" on Google each second and 9.1 million web users are digging up information on the topic each month. People are getting their information about search engine optimization (SEO) from a variety of ways. There are 863 million websites worldwide that mention the term "SEO" and 164,000 YouTube videos are indexed with the topic. Google Shows Startups How to Master SEO in 10 Minutes [VIDEO]
Mobile apps and the cloud are going all the way to the altar together. They've been in a relationship for several years and are now inseparable. True love can be hard to explain, but in this case the relationship is based on pragmatism. More and more people are buying, using and relying on smartphones in their everyday lives. Much of that use and reliance revolves around mobile apps. The more mobile apps people use, the more data their phones consume and the more space they need to store all that information.
Internet usage is sky-rocketing throughout the Asia-Pacific region, obviously making the growth of social media the fastest in the world, as you’ll see, it’s not all about Facebook, but it still leads the way across the region, at least for now.
As of Q1 of 2012, Pinterest had generated 11.7 million unique visitors. And here at HubSpot, our main website receives 1,000+ monthly visits through referral traffic from Pinterest -- and all we do is pin some content ! Everyone keeps talking about how Pinterest will grow to become one of the largest used social networks, but truth is, it already is. As a social network that is built around one of the hottest trends in social media today -- visual content -- it's no wonder Pinterest is thriving. But in order to reap business benefits from Pinterest, a solid understanding of how the social network works is important. So what better way to explain this highly visual platform than through visual content?
More and more marketers are jumping on the mobile-optimization bandwagon , but it's important to remember that being a mobile inbound marketer extends beyond simply having a mobile-friendly website. If you haven't thought about optimizing your email marketing for mobile yet, your email marketing program may face some seriously sad results. Consider this if you're not totally convinced of the importance of sending mobile-friendly emails: email opens on mobile devices increased 34% from April 2011 to September 2011, while the relative number of opens on webmail and desktop decreased by 11% and 9.5% , respectively. So tell me, how long do you really want to wait before optimizing your emails for mobile? Probably not much longer, right? If you're interested in leveraging the power of mobile email, we've compiled the 7 best infographics we could find to help you stay informed and get started.
The number of Americans who own smartphones rocketed past the number who own basic mobile phones this year, and marketers have been expanding their mobile budgets at a similarly rapid rate. One study estimated mobile advertising will be $5.04 billion industry by 2015. HighTable , a startup social website for professionals, compiled data about the key factors in the growing mobile marketing space in the infographic below.