Google Analytics Resources
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Google posted some guidelines on how you can conduct A/B or multivariate testing and stay clear of any issues with being listed in its search engine, such as avoiding penalties. No Cloaking Google says you shouldn’t cloak, show its crawlers something that humans wouldn’t see. From its post:
Over the past couple of years, digital analysts have seen one major headline eclipse all other news. And that is of the emergence and now well-established hegemony of Google Analytics. Google Analytics, or "GA" as folks like to call it, has changed the analytics landscape.
SEO is getting harder and harder. If I was using search engine optimization as a key component of my marketing today - which I am - I would make damn sure I know how to track success. Because SEO is harder, it's also more expensive than ever. If you plan to use cheap links and content outsourced to third-world countries, you are living in a fantasy world of search engine optimization.
The new social media reporting tools from Google Analytics provides marketers free social media monitoring and measurement capabilities. The new reporting features provide the most value when coupled with Google+. This way, community managers gain insight around off-page activity as Google Analytics and Google+ are happily integrated . Tracking off-site social activity is just one of the cool new features that community managers will be swooning over.
Learning from the past In the 1950s, brands slowly moved to TV, just as they have started to move online today. In both instances, buying and selling systems improved; audiences and new content quickly moved to the new medium; and the creative possibilities inspired great ad campaigns.
Once you've set up Conversion Tracking, you'll have access to a handy set of reports about your conversions (those important actions your customers take on your website, such as a purchase or email signup). These reports are called Search Funnels . "Search," of course, refers to people searching on Google.
Script Summary: This will display social media metric data in google analytics Last Update: Oct. 10th, 2008 This is technically an update to the "Add the Digg count of your page to your Content Details report in Google Analytics with Greasemonkey" post written in July. We received a ton of great feedback from the social media and link bait community so I thought we should take this tool to the next level.
In this post, we'll explain what Goals are in Google Analytics, why they're useful, and how to set them up. Let us make two assumptions before we start. First, you know the rules of basketball , and second, you are a Lakers fan (or at least you know who the Lakers are). Note that if you run an ecommerce site, Google Analytics has additional features to help you track purchases.
Google Analytics is undoubtedly the most widely used web analytics application. Emerged from and based upon the analytics-package developed by Urchin Software Corporation (which was bought by Google in April 2005), the tool has become publicly available for free under the new flagship of Google Analytics. In May 2007 the application was heavily edited, developed and released; the design was simplified and more advanced featured were added. Over years Google Analytics managed to gain on popularity because of its simplicity and many advanced features for curious site owners and professional marketers. You probably use Google Analytics on a regular basis, for basic stats tracking the performance of your site. And, just like most GA users, you probably very rarely venture far from the comfort of the reports shown on the dashboard.
Follow these lessons to prepare for the Google Analytics Individual Qualification (IQ) test or to simply become a more knowledgeable Google Analytics user. The presentations move quickly; use the Pause and Back buttons to make sure that you don't miss anything. You can click the Notes tab in the presentation to read what is being said. Access to a Google Analytics account is strongly recommended so that you can experiment and apply what you learn.