Google's SEO Guide On A/B & Multivariate Testing. Google posted some guidelines on how you can conduct A/B or multivariate testing and stay clear of any issues with being listed in its search engine, such as avoiding penalties.
No Cloaking Google says you shouldn’t cloak, show its crawlers something that humans wouldn’t see. From its post: Make sure that you’re not deciding whether to serve the test, or which content variant to serve, based on user-agent. An example of this would be always serving the original content when you see the user-agent “Googlebot.” Use rel=”canonical” Google says publishers should make use of the rel=canonical method to ensure that any alternative pages reference what should be the main one: We recommend using rel=”canonical” rather than a noindex meta tag because it more closely matches your intent in this situation.
Use 302s, Not 301s Google recommends using the temporary direction method, a 302, over the permanent 301 redirect: Don’t Run Experiments Longer Than Necessary. 5 Little Known Facts About Google Analytics (and Why They Matter) InShare31 Google Analytics may be "free" to get, but not free to "get right.
" Over the past couple of years, digital analysts have seen one major headline eclipse all other news. How To Measure SEO - 5 Ways. InShare50 Hint: Bypass ranking reports.
SEO is getting harder and harder. If I was using search engine optimization as a key component of my marketing today - which I am - I would make damn sure I know how to track success. Because SEO is harder, it's also more expensive than ever. How to Use the New Google Analytics Social Reporting Tool. The new social media reporting tools from Google Analytics provides marketers free social media monitoring and measurement capabilities.
The new reporting features provide the most value when coupled with Google+. Making the Web Work for Brand Marketers. Learning from the past In the 1950s, brands slowly moved to TV, just as they have started to move online today.
In both instances, buying and selling systems improved; audiences and new content quickly moved to the new medium; and the creative possibilities inspired great ad campaigns. However, a key moment for TV came in the 1950 with dramatic improvements in measurement—like ratings and quantitative market research. Once major brands could see who they were reaching and what impact their campaigns were having, they fully embraced the medium, creating a multi-billion dollar industry...and TV’s golden age began. Making better decisions with actionable brand metrics Unlike the early days of TV, digital advertising is already incredibly measurable.
But as brand advertisers - such as movie studios or consumer goods companies - know, it’s a challenge to measure changes in brand favorability of a movie or whether an online campaign is driving more consumers to the store. Understanding conversion tracking reports - AdWords Help. Once you've set up Conversion Tracking, you'll have access to a handy set of reports about your conversions (those important actions your customers take on your website, such as a purchase or email signup).
These reports are called Search Funnels. "Search," of course, refers to people searching on Google. "Funnels" refers to the series of steps your customers take before completing a conversion. Think of it as a passage (or funnel) through which your customer reaches the conversion. Search Funnels can give you more detailed information about ads, clicks, and other elements that are part of your online campaign. Social Media Metrics Plugin for Google Anayltics for Greasemonkey. Script Summary: This will display social media metric data in google analytics Last Update: Oct. 10th, 2008 This is technically an update to the "Add the Digg count of your page to your Content Details report in Google Analytics with Greasemonkey" post written in July.
We received a ton of great feedback from the social media and link bait community so I thought we should take this tool to the next level. Not only will it pull the social media metrics right into Google Analytics Content Detail reports automatically, but the icons are interactive. As an example: if you had zero diggs you could click the digg icon and it will automatically take you to the digg submission page. New metrics pulled into GA include: (more to come soon) DiggSphinnMixxRedditStumbleUponDel.icio.us Case-sensitive to the url.Yahoo inLinks Case-sensitive to the url.
I expect this script will save you a ton of time. Here is a partial screen shot of the script in action: Notice: Instructions on installing the script: How to Setup Goals in Google Analytics. In this post, we'll explain what Goals are in Google Analytics, why they're useful, and how to set them up.
Let us make two assumptions before we start. First, you know the rules of basketball, and second, you are a Lakers fan (or at least you know who the Lakers are). A Guide to Google Analytics and Useful Tools - Smashing Magazine. Advertisement Google Analytics is undoubtedly the most widely used web analytics application.
Emerged from and based upon the analytics-package developed by Urchin Software Corporation (which was bought by Google in April 2005), the tool has become publicly available for free under the new flagship of Google Analytics. In May 2007 the application was heavily edited, developed and released; the design was simplified and more advanced featured were added. Over years Google Analytics managed to gain on popularity because of its simplicity and many advanced features for curious site owners and professional marketers. You probably use Google Analytics on a regular basis, for basic stats tracking the performance of your site.
Analytics Help.