Google Analytics Resources
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Making the Web Work for Brand Marketers
Learning from the past In the 1950s, brands slowly moved to TV, just as they have started to move online today. In both instances, buying and selling systems improved; audiences and new content quickly moved to the new medium; and the creative possibilities inspired great ad campaigns.Understanding conversion tracking reports - AdWords Help
Once you've set up Conversion Tracking, you'll have access to a handy set of reports about your conversions (those important actions your customers take on your website, such as a purchase or email signup). These reports are called Search Funnels . "Search," of course, refers to people searching on Google. "Funnels" refers to the series of steps your customers take before completing a conversion. Think of it as a passage (or funnel) through which your customer reaches the conversion.
Social Media Metrics Plugin for Google Anayltics for Greasemonkey
Last Update: Oct. 10th, 2008 This is technically an update to the "Add the Digg count of your page to your Content Details report in Google Analytics with Greasemonkey" post written in July. We received a ton of great feedback from the social media and link bait community so I thought we should take this tool to the next level. Not only will it pull the social media metrics right into Google Analytics Content Detail reports automatically, but the icons are interactive.
In this post, we'll explain what Goals are in Google Analytics, why they're useful, and how to set them up. Let us make two assumptions before we start. First, you know the rules of basketball , and second, you are a Lakers fan (or at least you know who the Lakers are). Note that if you run an ecommerce site, Google Analytics has additional features to help you track purchases.
How to Setup Goals in Google Analytics
Google Analytics 1 is undoubtedly the most widely used web analytics application. Emerged from and based upon the analytics-package developed by Urchin Software Corporation (which was bought by Google in April 2005), the tool has become publicly available for free under the new flagship of Google Analytics. In May 2007 the application was heavily edited, developed and released; the design was simplified and more advanced featured were added. Over years Google Analytics managed to gain on popularity because of its simplicity and many advanced features for curious site owners and professional marketers. 2 You probably use Google Analytics on a regular basis, for basic stats tracking the performance of your site.
A Guide to Google Analytics and Useful Tools - Smashing Magazine
Analytics IQ Lessons - Conversion University Help
Follow these lessons to prepare for the Google Analytics Individual Qualification (IQ) test or to simply become a more knowledgeable Google Analytics user. The presentations move quickly; use the Pause and Back buttons to make sure that you don't miss anything. You can click the Notes tab in the presentation to read what is being said. Access to a Google Analytics account is strongly recommended so that you can experiment and apply what you learn.