Email Marketing
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It’s always fascinating to dig into research on the world of marketing.
Mobile Marketing: Providing relevant content dynamically
The internet is swarming with tips, tricks, and suggestions about how to design beautiful emails.
11 Types of Marketing Emails You Could Be Sending [+ Free Templates!]
Email Personalization: 137% increase in open rate from personal note approach
Here’s a behind-the-scenes look at a recent email marketing send to promote a MarketingSherpa webinar about social media, sponsored by Eloqua. I wanted to share it with you, because while it was quite simple to do, the results were pretty impressive.
Did You Know 144.8 Billion Emails Are Sent Every Day?
For more information about BrandSpeak, click here . We all send and receive a lot of email. In fact, a report earlier this year indicated that workers spend 28% of their time in their inbox.
Email Marketing: First Link Gets 75% of the Clicks | Lead Nurturing
What makes a successful email? There are many ways to measure success, but one key indicator is the response rate of the email; whether the recipient opened the email and took the desired action.
To find out what times during the day are best for email opens and click-throughs, email marketing software provider GetResponse analyzed 21 million messages sent from US accounts during the first quarter of 2012. The study found that 23.63% of all email opens occur within the first hour after delivery. Within the second hour after delivery, the results drop by half.
Email Marketing - Best Times to Send Email for Opens and Click-Throughs [Infographic]
In this video I interview Christopher Penn, director of inbound marketing at What Counts and co-founder of PodCamp .
Email and Social Media Marketing Integration: What You Need to Know
10 Things That Can Destroy an Email Marketing Program
Sundeep Kapur | December 27, 2012 | 10 Comments <a href="http://ad.doubleclick.net/jump/clickz.us/social/social-integration;page=article;artid=2215513;topcat=social;cat=social-integration;static=;sect=site;tag=optimization;pos=txt1;tile=8;sz=2x1;ord=123456789?" target="_blank"><img src="http://ad.doubleclick.net/ad/clickz.us/social/social-integration;page=article;artid=2215513;topcat=social;cat=social-integration;static=;sect=site;tag=optimization;pos=txt1;tile=8;sz=2x1;ord=123456789?"Publications Three New Email Metrics You Will be Using in 2013 09/26
Marketers have relied on open and click-through rates as the major measures of the success of a program or campaign for the last decade plus. These metrics are good, but don’t always tell the entire story. At my company we began monitoring email marketing engagement as we gathered more and more panel data (aggregated behavioral data on how actual mailbox users interact with messages) over the past year.We're always on your case about all these inbound marketing best practices . We've published some pretty specific content about best practices for tons of stuff -- landing page optimization , blog post structure , marketing analytics -- but we've never really laid down the one definitive guide to crafting the perfect email. Sup with that?
25 Little Email Marketing Experiments That Deliver BIG Results
It's not that your email marketing content isn't spectacular . But your subscribers may be wondering, "Hey, am I ever going to get the hook up? The insider deal?
10 Tempting Email Promos Your Prospects Can't Resist
Average email open rates continued their downward path during 2011 and the first quarter of 2012, though click-through rates (CTRs) increased slightly during the same period, according to Silverpop's Email Marketing Metrics Benchmark Study. Among some 20 industries studied, the computer software and media and publishing industries were standout performers during the five-quarter period—recording the highest email open rates and CTRs overall. They were followed by the financial services and consumer services industries.
Email Marketing - Email Open and Click Rates: Benchmarks and Trends
Email is still an invaluable asset to marketers; however, only 30% of B2B marketers are using email marketing as their primary lead generation tactic, according to a study by Pardot .