Email Marketing

Mobile Marketing: Providing relevant content dynamically. It’s always fascinating to dig into research on the world of marketing.

While recently looking over the MarketingSherpa 2012 Mobile Marketing Benchmark Report, I found this chart: Fast loading mobile pages should certainly be a priority, but one finding in this chart disappointed me. Look way down, close to the bottom, and see where only 11% of surveyed B2B marketers reported planning on using dynamically personalized mobile content to improve relevance and engagement. I think this is a great oversight on the part of marketers active in the mobile marketing channel. When someone interacts with your mobile website — or your regular website — on a mobile device, that engagement is almost certainly going to be a more intimate experience than someone viewing on a laptop or ultrabook, and certainly more so than on a desktop. And, that person is very possibly interacting with your content in a more personal space than a dedicated work area or desk. Data crunching and predictive analytics Mobile.

11 Types of Marketing Emails You Could Be Sending [+ Free Templates!] Email Personalization: 137% increase in open rate from personal note approach. Here’s a behind-the-scenes look at a recent email marketing send to promote a MarketingSherpa webinar about social media, sponsored by Eloqua.

I wanted to share it with you, because while it was quite simple to do, the results were pretty impressive. Before we get into it, I want to stress that this was not intended to be a valid A/B split test (there is a validity threat that I’ll get to in a moment), so take the results with a grain of salt. However, it is a good example of sending different versions of an email to different segments of a list. For that reason, this is a tactic we do think is worth trying (and perhaps testing) with your own lists. From: MarketingSherpa [reply@reply.marketingsherpa.com] Did You Know 144.8 Billion Emails Are Sent Every Day? For more information about BrandSpeak, click here.

We all send and receive a lot of email. In fact, a report earlier this year indicated that workers spend 28% of their time in their inbox. Yet only 14% of these emails are deemed "important. " Then there are all of the emails you get from family and friends, Fantasy Football commissioners and reading clubs and of course, social media notifications. Pretty soon, you're finding that inbox zero seems like an impossibility.

Email Marketing - How to Nurture Your House List. Email Marketing: First Link Gets 75% of the Clicks. What makes a successful email? There are many ways to measure success, but one key indicator is the response rate of the email; whether the recipient opened the email and took the desired action. This simple email test shows how placement of call to actions in an email can dramatically affect the percentage of clicks one link received compared to other links in the email. You’ll see the metrics from the three email sends and the surprising results. In three tests, we’ve found out that the first link in an email gets 75% of the clicks in that entire email. Optify sends a recap of the top blog posts from it’s blog every month.

The Set Up We focused this test on our blog subscribers, people who had opted-in to our marketing content . Set a test schedule We tested the same email format for three sends that happened on July 1st, August 1st, and September 1st. Email Marketing 101: Metrics vs. Data. What to Measure: The Data Before you start measuring the success of your email campaigns , you first must know what data to collect.

Messages Sent - This is the number of outbound emails sent. Messages Delivered - This is the number of sent emails actually delivered to you recipients’ inbox. How to Track an Email Campaign Using Google Analytics. Tracking results is crucial to success.

If you don’t know what’s working and what’s not, how are you supposed to make good decisions? And considering how easy tracking stuff online is, there’s no excuse not to track every campaign you run. Best Times to Send Email for Opens and Click-Throughs [Infographic] To find out what times during the day are best for email opens and click-throughs, email marketing software provider GetResponse analyzed 21 million messages sent from US accounts during the first quarter of 2012.

The study found that 23.63% of all email opens occur within the first hour after delivery. Within the second hour after delivery, the results drop by half. Email and Social Media Marketing Integration: What You Need to Know. 10 Things That Can Destroy an Email Marketing Program. Sundeep Kapur | December 27, 2012 | 10 Comments inShare109 Keep an eye out for consumers' top concerns that can force them off your list.

Your consumers are in complete control. They are empowered by their choices, with their devices, and have the ability to leave you with a click of a button. Here are 10 things that concern them and can force them off your list. 1. Rx: Send the first message quickly, stay in touch, and keep reminding the consumer about your value proposition. 2. Rx: Cap your frequency to match your consumers' preferences, and if they do unsubscribe, offer to reduce the frequency to a minimum. 3. Rx: Spice it up a bit, even if you are talking about "ball bearings. " 4. Publications Three New Email Metrics You Will be Using in 2013 09/26.

Marketers have relied on open and click-through rates as the major measures of the success of a program or campaign for the last decade plus.

These metrics are good, but don’t always tell the entire story. 25 Little Email Marketing Experiments That Deliver BIG Results. We're always on your case about all these inbound marketing best practices.

We've published some pretty specific content about best practices for tons of stuff -- landing page optimization, blog post structure, marketing analytics -- but we've never really laid down the one definitive guide to crafting the perfect email. Sup with that? 10 Tempting Email Promos Your Prospects Can't Resist. It's not that your email marketing content isn't spectacular.

But your subscribers may be wondering, "Hey, am I ever going to get the hook up? The insider deal? Email Open and Click Rates: Benchmarks and Trends. Average email open rates continued their downward path during 2011 and the first quarter of 2012, though click-through rates (CTRs) increased slightly during the same period, according to Silverpop's Email Marketing Metrics Benchmark Study.

Among some 20 industries studied, the computer software and media and publishing industries were standout performers during the five-quarter period—recording the highest email open rates and CTRs overall. They were followed by the financial services and consumer services industries. B2B Email Marketing Best-Practices and Trends. Email is still an invaluable asset to marketers; however, only 30% of B2B marketers are using email marketing as their primary lead generation tactic, according to a study by Pardot. Rather, in today's marketing environment, email appears to be more effective for nurturing prospects than lead generation, the study reports. In addition, most (65%) B2B companies are devoting less than 25% of their marketing budgets to email marketing, 27% are allocating 26-50% of their budgets to email, and only 9% are allocating more than 50% of their budgets to email efforts: Below, other findings from Pardot.

Campaign Testing Practices. The Email Campaign You Need to Clean Your List & Re-Engage Subscribers. If you're hip to the popular email marketing statistics, you probably know all too well that your email database slowly dies over time. In fact , 25% of your list will expire every year as readers switch jobs, email providers, or unsubscribe from your emails. As your list depreciates, it’s important to not only make sure you’re keeping your list clean, but also that you’re not throwing away active contacts.

So what’s the solution? A re-engagement campaign! What Is a Re-Engagement Campaign? A re-engagement campaign is a systematic method for re-awakening inactive subscribers, while also identifying which email addresses in your database you should let go of . Which Links in Your Email Marketing Get the Most Clicks? Answers to Your Top 11 Questions About Email Marketing #EmailSci. On Wednesday we hosted our latest webinar, The Science of Email Marketing where our very own Dan Zarrella presented some juicy new email marketing data and insights. So juicy, in fact, that some equally juicy follow-up questions came rolling in from those listening to the webinar. So we read through them all (yes, we actually read your questions!)

Enlisting a 10-Point Strategy to Optimize Your Email Program, Part II. David Daniels | June 18, 2012 | 0 Comments. 7 Expert Email Marketing Tips You're Probably Missing Out On. You’ve conquered the click-through. You’re sultan of the subject line . And you know how to deliver great content. But there may be a few tips you haven’t mastered yet. All Contacts Aren't Created Equal: The Right Ways to Treat Your Email Opt-Ins. A 10-Point Strategy to Optimize Your Email Program. David Daniels | May 20, 2013 | 3 Comments inShare95. 16 Things People Really Hate About Your Email Marketing. 27 Ways to Slice & Dice Your Email List for Better Segmentation. We've already made the case for list segmentation in email marketing, and we sure hope you've bought in. Still in need of a little refresher on the merits of email list segmentation? How about the fact that, according to eMarketer, 39% of email marketers that practice list segmentation see better open rates; 28% see lower opt-out and unsubscribe rates; and 24% see better email deliverability, increased sales leads, and greater revenue.

Feast Your Eyes on These 9 Examples of Beautiful Email Marketing. When you're an email marketer, your to-do list often looks like this: Generate opt-in leads, segment your lists, set up lead nurturing workflows, draft clear and concise email copy, check your emails for deliverability, optimize for plain text and HTML, and so on. 4 Email Marketing Tips: 72-day study reveals what you can learn from presidential campaigns.

In today’s blog post, I provide four examples of how not to run your email marketing, based on U.S. presidential campaigns. I will also provide four tips for the campaigns on how to improve their efforts, which I think many marketers can learn from as well. I tried to keep this blog post as politically neutral as possible, which turned out to be easier than I thought when I started since most of the efforts were pretty poor. 13 Things to Check Before Hitting 'Send' on Your Next Marketing Email. Why List Segmentation Matters in Email Marketing. 10 Simply Awesome Examples of Email Marketing. 25 Clever Ways to Grow Your Email Marketing List. Using Triggered Messages to Advance Effectiveness and Efficiency.

5 Ways to Sell Your Email Program to the C-Suite. 6 Steps to Effective Email Testing. 9 Ways to Integrate Email and Social Media Marketing. Sales - Four Tips for Generating Leads With Email. 25 Things Email Marketers Must Avoid in 2012. 9 Ways to Dramatically Reduce Email Unsubscribe Rates. 4 Email Marketing Basics to Master in 2012. 10 Ways to Make Email Work Harder. 10 Email Marketing Tips to Spruce up Your Welcome Messages in 2012. The Email Marketer's Success Kit: Five Trends for 2012.