E-Commerce

Web Sites - Three Steps for Stopping Checkout Abandonment. You've gotten your customer on your site, and even to the checkout page, but (as you well know) your efforts don't end at the "Add To Basket" button.

If you want to encourage your website visitors to complete their purchases, you need to double-check your checkout process. Any e-commerce site owner knows the frustration resulting from the abandonment of a full shopping basket; all online shops suffer from a certain amount of checkout abandonment. But the most likely causes of a high rate of abandonment are few, and they're relatively simple to rectify. Here are three key areas that can generate improved conversions if you pay attention to them. I explain what steps to take in each area and why doing so will improve conversion rates. 1.

You don't have to look far to find one of the main reasons for customers' abandoning their purchase at the checkout: your checkout process. Making sure you comply with the following three checkpoints will maximize completion rates: 2. 3. Less Than 1% of Online Purchases Influenced by Social Media [STUDY] Ecommerce businesses should concentrate more of their efforts on traditional online marketing tactics like search and e-mail than social media.

That's the conclusion of a Forrester study released Tuesday, which examined 77,000 online transactions made between April 1 and April 14. The study found that less than 1% of them could be traced back to social networks like Facebook or Pinterest. Determining how web activity influences purchases is tricky; although many often credit the last touchpoint for a sale, Forrester found that half of repeat customers and a third of new customers touch multiple touchpoints prior to a purchase. As such, certain funnels, like display advertising and e-mail, may be undervalued. Nevertheless, ecommerce websites still convert more highly than any other channel, accounting for 30% of transactions. Taobao SEO: A Guide to One of the World's Largest Consumer Marketplaces. One question I get almost every week is, “why am I struggling so much with selling directly to consumers in China?”

There are many different answers to this question – from fully optimizing campaigns on Baidu, Google China and the many social networks in China – but one that always catches people off guard is, “Taobao.” Taobao isn't technically a search engine. China vs. the West: Who's the Biggest Fish in E-Commerce? Aubrey Beck | June 27, 2012 | 0 Comments inShare62 As the numbers continue to mount, and China continues growing its slice of the pie, retailers will have to start the process of figuring out how to succeed in China.

It's no secret that China is huge, but have you ever stopped to consider just how huge? And what does the country's exponentially expanding population mean for e-commerce? According to an April 2012 report by The Boston Consulting Group, China is expected to account for almost 10 percent of all online retail sales by 2015, when it will become the largest online retail market in the world. To break it down, in just three years from now, the world's most populous country will reach an Internet population of more than 700 million, which will nearly double the combined Internet population of Japan and the U.S.

That's a lot of people shopping online. By all accounts, the Internet experience in China is vastly different from the one we know and navigate here in the West. International SEO Strategy: Get Trusted Quickly. Google rolled out its Trusted Stores program earlier this month, acknowledging the importance of trust to improving online shopping experiences.

Google's Trusted Stores Program Indeed, in the announcement on their official blog, Google highlighted the conversion optimisation improvements delivered by inclusion in the program: a 2.3% increase in sales for Wayfair, and a whopping 8.6% increase for Beau-coup. Before looking at the program in more detail, it’s informative to ask why such a massive increase for Beau-coup was achieved and only a modest, but still hugely significant (in terms of bottom line revenue) improvement was achieved for Wayfair with the same change? Ecommerce in China: How the World's Biggest Market Buys Online. China is poised to become the biggest online marketplace in the world within the next few years, according to multiple estimates.

Social Media Influences Moms' Purchasing Decisions. Mothers are more present, more active, and more engaged users of social networking sites than other women, according to a study by Performics.

Moreover, moms are 45% more likely than other women to say they have made a purchase as a result of a recommendation via a social networking site (42% vs. 29%). 8 Ways to Boost Ecommerce Shopping Cart Conversions. 13 E-Commerce Trends for 2013. By Mark Simpson, Founder and President, Maxymiser 2013 is here and it's slated to be the biggest e-commerce year in history.

Consumers will demand more from the digital properties they visit and businesses will race to not only provide a streamlined user experience, but also one that is personalized and intuitive. To ensure your enterprise gets its piece of the digital pie, prepare it for these 13 e-commerce trends for 2013. Trend 1: Personalization for Everyone Personalization is nothing new, but its widespread popularity is thanks to easily available complex technology.

Trend 2: Personalization Moves Beyond Retail Major industries like finance, travel and media will lead the charge, but also expect businesses in other industries, such as gaming and charity, to take advantage of personalization solutions to offer more custom experiences. Trend 3: Share More; Browse and Buy Better.