Customer Service & Retention
by Gregory Ciotti on Sep 13, 2012 How well do you know your customers?
Share Because of the recession, the average consumer has become increasingly pocket conscious.
Share Have you ever been caught in this cross-fire? Marketing Manager: "Net Promoter Score is the one number we need to grow!"
You may have an incredible plan to improve your company’s marketing performance, but unless you can do a little selling, you’re never going to be able to start marketing.
Loyalty programs are often part and parcel of a comprehensive customer relationship strategy.
If you've read our articles on the benefits of sales and marketing alignment , you likely understand the importance of a marketing strategy that leverages cross-departmental collaboration and integration. And we feel no differently about the relationship between Marketing and Customer Service -- they should go together like milk and cookies.
In our recent Customer Experience Series , Mashable dove deep into the mysterious alchemy of customer service. Those who own their own business will tell you: Getting (and keeping) customers is not easy.
Customers know that the squeaky wheel gets the grease, and web-savvy customers know that Facebook is the ultimate squeak amplifier. According to Forrester Research , 27% of U.S. online consumers sought customer service support on the web in 2011 , and currently three out of four expect a reply to a negative comment posted on Facebook.
Nick Cifuentes | April 16, 2012 | 1 Comment
Do you have customers?
Patton Gleason is the first to admit he can’t sell. And just over a year after going live with his online start-up, the Natural Running Store , he hasn’t had to try.
Image by tmcnem on BigStockPhoto I n most brand organizations, marketing investments rest on 20th century marketing principles whose results are diminishing every year. At the same time, an increasing portion of products and services are commoditizing, which puts more pressure on marketing to “create” differentiation and value.