Move Over Pinterest, Along Comes Polyvore [infographic. There was a lot of talk about Pinterest in 2012 regarding it possible impact on social commerce.
One article cited a Blogher study, which said that Pinterest overtook Twitter in finding product information, finding out about new products and seeking advice and recommendations. A study from 8thBridge stated that, though Pinterest had some of the highest adoption rate among hot brands, it provided the lowest sales conversions. Still another asked the question of whether Pinterest could be the next social game changer. And, in order to take whatever advantage of social commerce it can, Pinterest recently launched business pages. But enough about Pinterest! CNET reported that Polyvore saw both record revenue and user growth in 2012. What factors attribute to Polyvore’s growth? Its user base is comprised of young, affluent tastemakers who love to share their finds on sites such as Facebook, Twitter, Tumblr and, yes, Pinterest.
IKEA Klippbok: An iPad Scrap Book Tesco’s Michael Holmes on Staying Agile in a Changing Industry. Retail has always been a somewhat unpredictable business dependent on consumer behavior.
And it seems to become more so with the influence of technology and the economic turbulence. How does a large retailer like Tesco stay agile? When we succeed and we’re at our best, we look at the customer before we look at the numbers. When we’re less good, we chase numbers and the customer gets left behind. Mobile bridges gap between reaching users and driving foot traffic: Hill Holliday exec. By Lauren Johnson July 17, 2012 NEW YORK – A Hill Holliday executive at the 2012 IAB Mobile Marketplace said that by using location-based search functionality, a recent Dunkin’ Donuts campaign saw 72 percent of users access map and directions features, which ultimately drove in-store traffic. During the “Mobile Success Stories: Leveraging Local” session, mobile experts spoke about three examples of campaigns that successfully used location to drive ROI and foot traffic.
Www.adweek.com/news/advertising-branding/hertz-learns-value-sharing-purchase-cycle-140842?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+adweek%2Fall-news+%28All+News%29. Travel is an experience people like to discuss with their friends as they share the details of where they’re going and how they’ll get there.
Hertz knew customers’ social activity and conversations were impacting purchase decisions but the company didn’t know how much until now. A new study for the car rental company shows consumers who engaged in social conversations around Hertz were 30 percent more likely to make a purchase than those who didn’t engage in social conversations. The research, conducted by social media platform ShareThis and Omnicom’s OMD media unit, looked across 11.5 million users and 3.2 million travel category URLs. AmEx Adds Personalized Offers to iPhone App. Last year Facebook shuttered its deals business in an apparent forfeit of the market to Groupon among others.
But since closing its first day of trading at $26.11 per share, Groupon’s stock has plummeted to $9.90 as of Friday’s close. And the rest of daily deal industry hasn’t fared any better; 798 deal sites didn’t survive the second half of 2011, according to Fast Company. So why is American Express doubling down on its deals business? “Our goal is not to bombard customers but to give them relevant offers so that you’ll use the offer,” said Ed Gilligan, vice chairman of American Express. Burberry Builds Success With China's Luxury Consumers. Pepsi Digital Exec: Google 'Messed Up' With Google+, Instagram Is 'Phenomenal' Brian Dunn Resigns as Best Buy’s Chief Executive. Barriers to Change: The Real Reason Behind the Kodak Downfall. P&G Innovates on Razor-Thin Margins - Vijay Govindarajan. By Vijay Govindarajan | 10:17 AM April 16, 2012 If you shaved today, either in the U.S. or in India, you probably used a Gillette razor.
Gillette (now a brand of P&G), reportedly has had a U.S. market share of more than 80%, with Schick a distant second. How HubSpot Rocked 2011: A Year in Review. KFC Shares its Social Media Strategy. IBM's Social Selling: The Computer Giant Finds B2B Leads in Social Media. For almost a century, IBM has made the computing tools that solved some of the world's big problems. IBM punch cards powered Eniac, the first big programmable computer in 1946. Deep Blue beat world chess champion Garry Kasparov in 1997—after losing the first round. And of course Watson won Final Jeopardy —and $77,000 for charity—over two human opponents last year. But some problems require a human touch. In B2B marketing, one of the toughest is this: How do you make social media an efficient, cost-effective channel for finding new customers and selling to business clients? In IBM's case, the specific problem was that the effective traditional ways of finding B2B customers for hardware and software products—telemarketing and email—were not producing the same results when applied to selling web-based services such as cloud computing and data security.
Building a Framework. Starbuck's Latest Mobile App Delivers Augmented Reality Valentine’s Messages. 6 Customer Experience Lessons to Learn From Netflix. In recent months, Netflix made big changes to its service offerings.
First, a 60-percent price hike, then an announcement that it was spinning its DVD mail service into a new company called Qwikster, and finally a decision not to split off its DVD service after all. Whatever you think of the changes, I think most of us agree that Netflix could have handled things a bit differently in terms of communications and customer experience. Change is necessary for almost any business.
In fact, two of the most important jobs of any marketer are to anticipate customer needs as they evolve over time, and then translate those emerging needs into the next thing you do for customers. How Toshiba Uses Social Media to Make Products Its Customers Really Want. Marketing Automation Helps Nxtbook Identify Prospects.