Business Metric Resources
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“How to Launch and Optimize your WordPress Blog for Content Marketing”
Companies are still grappling with how to measure social media and its resulting return on investment (ROI).
In this article, you'll learn...
Julie Batten | February 13, 2012 | 1 Comment <a href="http://ad.doubleclick.net/jump/clickz.us/marketing/strategies;page=article;artid=2144336;topcat=marketing;cat=strategies;static=;sect=site;tag=comscore;pos=txt1;tile=8;sz=2x1;ord=123456789?"
Ann Smarty is a search marketer and full-time web entrepreneur. Ann blogs on search and social media tools.
Written by Erin February 11, 2010
As marketers struggle to find the marketing mix that delivers the greatest impact for their businesses, most have yet to fully adopt emerging channels: Only 14% say they now use mobile , social media , and video channels in their marketing mix, according to a survey from Omniture.
How do you measure the value of a customer or group of customers to a company? This downloadable interactive workbook, one of several workbooks/tutorials from the HBS Toolkit used by Harvard Business School students, is designed to help estimate the cost of acquiring a customer and the Net Present Value (NPV) of that customer's business during his or her economic life. The HBS Toolkit Lifetime Customer Value Calculator tool is designed to let the user estimate the cost of acquiring a customer and the Net Present Value (NPV) of that customer's business during his useful economic life.