Software Companies Lead in Corporate Blogging. Only 20.5% of surveyed mid-market technology companies have a corporate blog, according to a survey from Percussion Software. However, software companies, particularly smaller ones, are far more likely to have an active blog. Below, additional findings from the study titled "The Paradox of Blogging and Content Marketing," based on a poll of 806 tech companies.
Among those 20.5% of tech companies with a corporate blog, 73.9% post new entries at least once a month, whereas the rest are relatively dormant: Larger companies have more blogs Larger tech companies are more likely than smaller and midsize ones to have an active blog. Only 15.6% of smaller companies ($20-25 million in annual revenues) have a blog, compared with 19.4% of midsize companies ($30-49 million in revenues) and 25.3% of larger companies ($50-100 million in revenues). Software companies lead in adoption About the data: Findings are based on a survey of 806 mid-market technology companies, conducted in February 2012.
9 Ways to Increase Visibility for Your Best Blog Content. As an inbound marketer, you spend so much time writing amazing blog content -- you conceive an engaging topic , research the subject matter, pour your heart and soul into writing the post, and beam as you hit the publish button for all the world to see. And then after a day or two, in the immortal words of Jay-Z, it's "on to the next. " So what happens to that awesome blog post you published a few days ago once the next one comes along? For most people, it just kind of ... disappears into the ether, getting buried by newer posts and disappearing from your blog's homepage. What a shame. But it doesn't have to be that way! There are plenty of ways to resurface your best blog content so it gets more visibility than just a day or two on your blog's homepage.
We know how much time and effort it takes to create content, so why not squeeze the most ROI out of your business blogging with these ideas to resurface your blog content? 1) Recommend Blog Posts About Similar Topics. 6 Tips For Building a High Quality Blog Following. Shane Snow is a New York-based tech journalist and co-founder of Contently.com, a marketplace for brand publishers and journalists. In 2010, New York City startup, Birchbox launched a blog about beauty products before it had any customers. The beauty sample delivery service – and its blog – exploded in popularity.
Today, to keep up with its readers’ appetite for content, Birchbox employs multiple editors and publishes half a dozen posts a day, along with an online magazine. According to compete.com, Birchbox.com traffic grew 6,500% in 2011, to over 110,000 monthly unique visitors at last count. But raw traffic data doesn’t tell the whole story about the value of a publication. Ironically, the hit-based nature of social media means many blog owners have difficulty cultivating long-term loyalty from their users.
Brian Clark, CEO of CopyBlogger Media, says a building a quality blog following means “attracting the right people in order to accomplish your specific goals.” 1. 2. 3. 4. 5. 6. How Blogs Influence Purchases and Recommendations. Bloggers, from hobbyists to professionals, often write about brands, and their growing influence should make brand representatives continually evaluate the relationships they have with these bloggers. Most bloggers write about brands in some way or another. According to the “State of the Blogosphere 2011” report from blog directory website Technorati, 38% of all bloggers post about brands that they love or hate and 34% write product or service reviews.
Professional full-time bloggers or part-time professional bloggers who write as a way to supplement their income are more likely to blog about brands than their hobbyist, corporate or entrepreneur counterparts. Bloggers are increasing in their influence over readers and other bloggers. Last year’s Technorati “State of the Blogosphere” reported that 29% of bloggers are influenced by other blogs they read. Corporate subscribers have access to all eMarketer analyst reports, articles, data and more.