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The Dangers of Marketing Metrics Dependency. You know what they say about too much of a good thing, right?

It's ... well ... not good. A glass of milk is a good thing; it's full of calcium and other vitamins that every body needs. But drinking a gallon all at once? Not so much. (Don't tempt yourself. 9 Search & Social KPIs To Start Tracking Right Now. If you don’t measure what you’re doing in search and social media, how do you know if what you’re doing is working?

How to Calculate the Value of Your Social Media Followers [CALCULATOR] If you’re using social media for marketing and you’re not measuring your dollars-and-cents ROI , you’re doing it wrong.

As my favorite rap quote says, “If it don’t make dollars, it don’t make sense.” Marketers wouldn’t dream of spending budget on banner or PPC ads without a measured and positive return on their investment; but for some reason, many of us still play dumb when it comes to the hard data about the performance of our social media marketing investments. And even if you’re not spending budget on Facebook or Twitter, remember: Time is money, and you’re probably spending a significant amount of time.

All too often, social media marketing advice comes from greasy, snake oil hucksters selling platitudes like “engage in the conversation,” or worse, “be awesome.” The power of analytics. Metrics Are Easy; Insight Is Hard - Irfan Kamal. By Irfan Kamal | 12:00 PM September 24, 2012 Big data is great.

But we should consider that we’ve actually had more data than we can reasonably use for a while now. Just on the marketing front, it isn’t uncommon to see reports overflowing with data and benchmarks drawn from millions of underlying data points covering existing channels like display, email, website, search, and shopper/loyalty — and new data streams such as social and mobile engagement, reviews, comments, ratings, location check-ins and more. In contrast to this abundant data, insights are relatively rare. Insights here are defined as actionable, data-driven findings that create business value. Even with great data and tools, insights can be exceptionally tough to come by. When they are generated, though, insights derived from the smart use of data are hugely powerful. 1. 2. 3. 4.

20 Stats That Explain Why Marketers Still Struggle to Measure Social Media ROI [Data] When it comes to social media, many marketers are still figuring things out as they go.

This is especially true in terms of justifying their investment of time and money into social media marketing efforts. But LinkedIn launched 9 years ago. We've had 8 years to get to know Facebook, and 6 to wrap our heads around Twitter. So why are so many of us still struggling to report on the value of social media ? For quite a few reasons, it turns out. Analytics Bingo. John D'Arcy | October 9, 2012 | 1 Comment inShare28 If you love data then you're going to need to keep learning more tools so that you don't get left behind.

Can you survive and achieve, just being an expert with one coding language, as a super-user with one product or tool these days? I've been having many discussions recently about the required skill sets and tools that the digital analyst needs to be a success in 2012. It's been driven both by recruitment discussions but also by the challenges posed by clients. Well, gone are the days when you could make yourself a success in digital analytics and try and answer some of the challenges above just with a single tool or source of data. Top Inbound Metrics for B2B Marketers Webinar. Digital Marketing: Understanding customer sentiment. Yuchun Lee, Vice President and General Manager, Enterprise Marketing Management Group, IBM, understands analytics and metrics are, as he puts it, “a huge part of marketers’ lives.”

He says the question then becomes, “How much time and energy should marketers spend checking out metrics and worrying about the analytics of their efforts?” Yuchun adds, “I think the market trend has been moving towards incorporating more and more data and analysis of customers.” This includes learning what messaging is relevant to your customers. “Being able to analyze the data to understand a customer becomes paramount for every business,” explains Yuchun. This data analysis allows you to determine consumer sentiment, which in turn provides a framework for relevant communications. The “circles” of consumer sentiment Yuchun describes the analytics of consumer sentiment as a series of concentric circles that are a way to segment customers and prospects by their value engagement. - The Inner and Middle Circles. Metrics & ROI - Five Steps to Measuring B2B Marketing Programs.

B2B marketers face myriad barriers to accurate measurement of marketing programs.

But lucky for us, some help arrived last summer with Marketo's popular Definitive Guide to Marketing Metrics and Analytics. In it, Jon Miller offers five sequential methods for building a "sensible framework" to answer the age-old marketing question, "Did this program deliver results? " In case you haven't memorized them, here's a quick synopsis of the five methods: Conversion-Oriented Link Building.

Analysis is a thought-process that has been widely used in SEO.

This aspect of the practice allows many of us to outsmart competitors as well as the ever evolving field itself, including the drastic game-changing events/updates that Google continuously employ to its search algorithm. That’s one reason why Google Analytics has been tremendously useful to SEOs (and it’s great that the tool is free), as it supplies its users with their site’s usage data which can help them improve its performance. One of the main goals of many web-based businesses is to generate more revenue, conversions and/or transactions to their sites, and many of them invest on link building to serve as a 2nd tier to attain this goal (to mainly support the SEO process to achieve better search rankings).

That mantra for link building could be dead any time soon, seriously, seeing that links that can drive you conversions are the ones that will most likely impact your search rankings. Set up Goals in Analytics 1. 2. 3. Google’s Avinash Kaushik Talks Optimization Across All Channels at #SESTO. Avinash Kaushik, digital marketing evangelist at Google, took the stage at SES Toronto this morning to talk marketing program optimization across all channels.

Where can we find audiences we care about and those that care about us? Once we connect with these people, how can we best influence them? Through a series of entertaining stories, he shared tips for marketers in need of a better way to connect, largely through a shift in your marketing mentality to multi-touch attribution. The Ultimate Glossary of Performance Metrics Every Marketer Should Know. Good marketers live by their data.

Why? Metrics help us set goals and track progress, and numbers confirm we did a good job. Marketers should have control of their own data, as well as determine what metrics they might need to track before starting any new campaign. By digging into results, we can understand what worked well, what didn't work well, and then learn from it. Everything You Need to Measure Twitter Marketing ROI. Unless you’re measuring your efforts along the way, Twitter marketing can be a shot in the dark for many marketers. Only through analyzing Twitter marketing data can you pull insights and evaluate whether you’re spending your time wisely to benefit your business. Twitter, however, doesn’t offer a seamless way to see how your marketing is paying off.

4 simple steps to measuring social media success. Image on BigStockPhoto by suravid Most social media strategists agree that there is no one, established framework to measure social media success. However, there are tactics you can adjust and apply to any social media strategy to help create a framework that works for you. This article can help you develop an individualized, social media measuring framework. Follow these four steps: Know your goals 1Any good marketing plan starts with established goals.

Metrics & ROI - Social Media ROI: How to Ensure Your Social Media Efforts Pay Off. Social media marketing can either be an extremely worthwhile investment for your business or a massive time sink that brings little or no benefit. Unfortunately, in the short term, telling those two extremes apart is not always easy. How much is a Twitter follower worth? Can you put a value on the number of times your business is mentioned on Facebook? The Metrics You Need to Measure Marketing Automation Effectiveness. There are a lot of ways to fail at marketing automation -- an incomplete content arsenal, poor sales and marketing alignment (also known as SMarketing), clunky marketing automation software, and the list goes on.

Marketers Must Focus On Outcome, Not Output, Metrics. 5 Ways to Measure Social Media. Ron Jones | November 14, 2011 | 11 Comments. Eric T. Peterson's Blog at Web Analytics Demystified. YouTube Replaces Insight With YouTube Analytics [Infographic] Today YouTube has announced that they are replacing their old analytics system YouTube Insight with a new and improved tool. Social Media Monitoring - 10 Reasons to Track Brands Online. [Editor's note: We're excited to share this next guest post from David Alston of Radian6. A fast emerging leader in the field of social media measurement Radian6 is a service TopRank uses to provides social media monitoring to clients. Radian6 serves hundreds of leading PR firms, ad agencies and brand marketers.] David is VP Marketing at Radian6 in New Brunswick, Canada with previous experience at several tech startups in the interactive advertising and the video over IP space.

Most recently, he was partner and VP of Marketing at PR firm, Revolution Strategy. His blog is TweetPR. Mass Media's New Engagement Measures - Deb Roy.