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You spend time extracting data about AdWords campaigns to send to your clients, your boss, and other stakeholders. But more important for your performance is the data you extract for yourself, to really analyze issues.
Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. But that's only a small piece of why analytics are valuable. In fact, the true value of your analytics is what you can do with them.
If you’re using HubSpot's Inbound Marketing Software , you’re probably happy to have all your core inbound marketing tools -- Lead Nurturing , Lead Intelligence , Email Marketing , Blogging , Social Media , SEO , Marketing Analytics , and more -- in one place.
We use Google Analytics here because it is a great tool to help us understand our visitors. Today we're going to talk about a way to track if visitors download files or click on links to external websites. Tracking this sort of behaviour may be really important to see if people are interacting with the web site the way intended. For example, businesses that have their brochures or product catalogues downloadable as PDF's.
Let’s face it: Social media is here to stay, and day by day it continues to encroach on nearly every aspect of our online lives. But to publishers, promoters, advertisers and site owners, there’s one essential question left hanging in the air long after the race to join the social media crowd: “Is it working?” This year’s Lollapalooza Music Festival is using Event Tracking and Google Analytics to find out.
Social media is a relatively new phenomenon, but Delicious , Digg , StumbleUpon and other social media websites have become an increasingly important source of website traffic. This also creates a massive demand for data related to social media. Where are users coming from? What topics excite them?
Google Analytics Resources
Delivering ROI through data-driven digital marketing The Lyris product portfolio is comprised of both cloud-based and on-premise applications, combined with customer-focused services and support.
Coremetrics - a leading provider of web analytics and marketing optimization solutions is now part of the new Enterprise Marketing Management (EMM) group at IBM.
Want to know how many visits your site gets, and what posts and pages are most popular? Your stats page includes a bunch of nifty graphs, charts, and lists that show you all that and more. The following are not reflected in your stats:
Surveillez l'activité de votre site au moment même où elle a lieu : identifiez immédiatement les éléments performants et ceux qui ne le sont pas. En savoir plus Vos investissements dans les médias sociaux méritent mieux que des tâtonnements. Procurez-vous des données et des informations directement exploitables.
FeedBurner Stats is our analytics offering for blogs, websites and feeds of all kinds. The service is free with every FeedBurner feed and provides publishers with a comprehensive view of their audience. Who needs this service and why?