[Advance Future Technology] Productivity Future Vision by Microsoft. Advance Future Technology, Must See (By Aditya) Retail Kiosks Touch Screen. It is evident that we are heading to a future where the physical and the digital world start to intersect with each other more and more. With the growth in user centered design and technology, the emphasis on the consumer experience is becoming increasingly apparent. It’s this experience, as well as the brand, that builds loyalty and makes them come back. This example shows the shop Scribber using touch screen dsplays to engage passers by and encourage them to come in. (London, 2010) Key example 1 Adidas has brought a new meaning to ‘window shopping’ with their live interactive touch screen windows. These are being currently tested for six weeks in Germany. The Customer-Centric Store 2010, Retail Systems Research found that the No. 1 opportunity in the current market is to ‘refine the customer's in-store experience’.
Key example 2 A new Marks and Spencer store has opened this year, in Manchester, which has utilized the latest technology to enhance their in-store branding and marketing. Using in-store technology to enhance the luxury retail experience. Michael Kors ad in Harrods The use of advanced technology and in-store displays can move luxury retailers into an authoritative and trend-setting position, but they have to make sure that the experience is consistent with the brand image. Luxury marketers and retailers including Harrods, Ralph Lauren, Burberry, Barneys New York and Bloomingdale’s have been flaunting digital displays and the use of technology both in and out of their retail stores. However, marketers need to be careful as to the extent they use digital displays since it runs a fine line between sophisticated and gaudy. “Most luxury brands also sell through indirect channels and, in those environments, they often lose control of the brand experience, since they are still within someone else’s walls,” said Paula Rosenblum, managing director at marketing researcher RSR, Miami.
“The value of having your own store with interesting in-store components is to enhance your own brand image and value,” she said. Like this article?