Fitness Management Technology, FitLinxx, FitLinxx. Fitness Management Technology, VIVO, Virtual Trainer. Life Fitness Virtual Trainer. Fitness That Fits. Smartrainer customizes workouts Even before Michael Lannon and his wife, Mary Obana, had customers, they were serious about getting people's opinions.
The couple knew they wanted to start a business helping the middle-aged stay fit, but that was all. To find the right niche, Obana spent most of 2002 interviewing about 1,000 potential customers.